The Art World and the World Wide Web

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Case Study matthewmarks.com Founded in the early 1990s in New York City, the Matthew Marks Gallery is one of the world’s most influential gallery spaces for international contemporary artists. The gallery represents over twenty-five American and European artists of different generations and has three locations, all in the heart of Chelsea, with more than 15,000 square feet of exhibition space. The gallery is known for representing both established figures like Ellsworth Kelly and Jasper Johns and younger artists like Nayland Blake, Nan Goldin, and Darren Almond. Matthew Marks was one of the pioneers in the Chelsea district and is known for its deep commitment to its artists. When the gallery approached exhibit-E about creating a new website, they had firm views about the kind of user experience they were after. 158
They wanted a state-of-the-art website with an elegant and intelligent design that would reflect both the vibrant contemporary side of the gallery and the established 20th-century masters as well. They also needed an efficient interface that would allow them to easily update website content. They knew their old site was in need of an overhaul; artist information was hard to find, search engine ranking was poor, and managing the site was cumbersome. The new website features a beautifully spare and intuitive design. Our goal was to make everything easily accessible to the user. The clean look has the appearance of simplicity, but in fact the website is deceptively robust—it is rich with content and features, including e-commerce, downloadable PDF press packets for each artist, links to museum exhibitions (both present and past) for gallery artists, and links to private rooms. The architecture of the website achieves a new level in gallery website design. The first thing you see when you arrive at the site is a large image announcing the current exhibition against a black background, with the website menu arranged horizontally at the top of the screen. The screen transitions to a new image every three seconds or so, revealing other current Matthew Marks exhibitions at the gallery’s various locations. The website can facilitate up to eight current exhibitions on the opening page. Clicking on one of these thumbnails takes you to the exhibition page, where you find information about the artist and the exhibition on the right half of the page, with a clickable image filling the left half of the page. Click on this image (or the button below it) and you’re taken to a screen full of large thumbnails, each an image of artwork from the exhibition 159
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THE ART WORLD AND THE WORLD WIDE WE
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the Art World and the World Wide We
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CONTENTS 7 Introduction 11 The Art
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Our text on Mobile Responsive Desig
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The Art World and the World Wide We
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the gallery’s website. Design and
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as easy as possible. Some galleries
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4Start Prepare images 1 hour ‘ Ad
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who is designing art gallery websit
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2008 2010 2011 2014 Death of Flash
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www.davidrisleygallery.com
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obust website on a leaner budget, v
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Top Tools for Gallery Websites Webs
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top trends Continuous scrolling all
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showing art. The back space is the
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Surprisingly, these social-network
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36
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get answers at a speed I could only
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www.lauriesimmons.net
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Do you think of your site as a work
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the ones they’re working with in
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Google for Galleries Search Engine
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Searching by Artist Name Where does
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Use Paid Advertising: Target your a
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yes, we want our website to be hone
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years ago. And art fairs are so int
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It really depends on the work. With
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www.twopalms.us on the iPad
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www.faggionato.com on the iPhone
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MULTI-DEVICE WORLD A website needs
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touch interface and the ability to
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design has the ability to adjust ac
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In essence, a phone app, which invo
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Howard Shaw As Hammer Galleries’
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This is an interesting question tha
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77
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websites had a certain look, often
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we developed, prior to working with
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www.hammergalleries.com on the iPho
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that are back in the gallery, we ca
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that sometimes a client will insist
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Hammer Galleries rose to prominence
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of our favorite options for video u
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In an incredibly short amount of ti
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from scripting and shooting to post
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me understand what I really wanted
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Above: Two sample spreads from Reme
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Did you start to think of photograp
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that’s high-res enough to give yo
Page 110 and 111: Fair Art A Story by A.M. Homes Cind
Page 112 and 113: “Who is that bald man in the whee
Page 114 and 115: “When I go to someone’s house
Page 116 and 117: “Speaking of animal behavior—ar
Page 119 and 120: Web-Based Gallery Management While
Page 121 and 122: accessed entirely through a Web bro
Page 123: When done right, Web-based gallery
Page 126 and 127: that was easier to use, something t
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Page 130 and 131: New galleryManager iPad app
Page 132 and 133: Knowing how the galleryManager soft
Page 134 and 135: ight in from your iPad or computer
Page 136 and 137: have to stay in sync with how the g
Page 139 and 140: four Case Studies 137
Page 141 and 142: Our design for the recently launche
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Page 145 and 146: as you are scrolling through the si
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Page 149 and 150: Included on the page as you scroll
Page 151 and 152: top trends With the flood of web fo
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Page 157 and 158: website page. The artist is free to
Page 159: Like all exhibit-E websites, the si
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Page 165 and 166: Matthew Marks; there are links here
Page 167 and 168: Artworks are organized by period. T
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Page 171: This ability to drill down to anoth
Page 174 and 175: www.jamescohan.com
Page 176 and 177: www.mnuchingallery.com
Page 178 and 179: www.faggionato.com
Page 180 and 181: www.andrearosengallery.com
Page 182 and 183: www.paulkasmingallery.com
Page 184 and 185: www.twopalms.us
Page 186 and 187: www.bronxmuseum.org
Page 188 and 189: www.miandn.com
Page 190 and 191: www.101exhibit.com
Page 192 and 193: www.kerlin.ie
Page 194 and 195: www.mapplethorpe.org
Page 196 and 197: www.taymourgrahne.com
Page 198 and 199: www.danzigergallery.com
Page 200 and 201: www.rayjohnsonestate.com
Page 202 and 203: www.moellerfineart.com
Page 204 and 205: www.skny.com
Page 206 and 207: Glossary Adaptive Design Adapts con
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Keywords Words that are used to sum
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Screen Resolution The width and hei
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Michael Gwertzman is a freelance wr
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