The Art World and the World Wide Web

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touch interface and the ability to scroll easily with a tap, pinch, or swipe, gallery websites can implement solutions using modern Javascript libraries such as JQTouch, Sencha, and others. Ultimately, the success of a gallery’s website is all about content and the way it is presented: images, video, text, gallery publications, and artist e-books created for on-the-go presentations. This kind of content is perfectly suited for mobile devices. RESPONSIVE DESIGN How can a gallery deliver a rich and consistent website experience to mobile users when the range of mobile devices is so diverse? Web designers have struggled with this question since smartphones first appeared on the market. Initial efforts involved designing separate mobile-specific websites (M-dot sites for smartphones and T-dot sites for tablets), each customized and simplified in terms of functionality to fit the smaller mobile format and its limitations. Each type of phone or tablet required its own custom mobile site. The alternative was a single version of the website that invariably displayed poorly on different devices. But despite the usefulness of a custom mobile site, this approach is no longer good enough. Now websites have the ability to be viewable on multiple devices using “responsive design.” Responsive design is a unified, one-Web approach to mobile website design. It is a philosophy of website design that evolved to address the problem of adapting websites for smartphones and tablets without compromising content, search ranking, speed, analytics, and business resources. The term comes from a May 2010 article written by Web designer and developer Ethan Marcotte, published in the journal A List Apart. To simplify, a website created using responsive 66
Tablets and smartphones are essential tools for the global art business, and galleries need to be thinking about how to optimize their websites for mobile devices. 67
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THE ART WORLD AND THE WORLD WIDE WE
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the Art World and the World Wide We
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CONTENTS 7 Introduction 11 The Art
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Our text on Mobile Responsive Desig
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The Art World and the World Wide We
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the gallery’s website. Design and
Page 17 and 18: as easy as possible. Some galleries
Page 19 and 20: 4Start Prepare images 1 hour ‘ Ad
Page 21 and 22: who is designing art gallery websit
Page 23 and 24: 2008 2010 2011 2014 Death of Flash
Page 25 and 26: www.davidrisleygallery.com
Page 27 and 28: obust website on a leaner budget, v
Page 29 and 30: Top Tools for Gallery Websites Webs
Page 31: top trends Continuous scrolling all
Page 34 and 35: showing art. The back space is the
Page 36 and 37: Surprisingly, these social-network
Page 38 and 39: 36
Page 40 and 41: get answers at a speed I could only
Page 42 and 43: www.lauriesimmons.net
Page 44 and 45: Do you think of your site as a work
Page 46 and 47: the ones they’re working with in
Page 49 and 50: Google for Galleries Search Engine
Page 51 and 52: Searching by Artist Name Where does
Page 53: Use Paid Advertising: Target your a
Page 56 and 57: yes, we want our website to be hone
Page 58 and 59: years ago. And art fairs are so int
Page 60 and 61: It really depends on the work. With
Page 62 and 63: www.twopalms.us on the iPad
Page 64 and 65: www.faggionato.com on the iPhone
Page 66 and 67: MULTI-DEVICE WORLD A website needs
Page 70 and 71: design has the ability to adjust ac
Page 72 and 73: In essence, a phone app, which invo
Page 75 and 76: Howard Shaw As Hammer Galleries’
Page 77 and 78: This is an interesting question tha
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Page 81 and 82: websites had a certain look, often
Page 83 and 84: we developed, prior to working with
Page 85 and 86: www.hammergalleries.com on the iPho
Page 87 and 88: that are back in the gallery, we ca
Page 89 and 90: that sometimes a client will insist
Page 91: Hammer Galleries rose to prominence
Page 94 and 95: of our favorite options for video u
Page 96 and 97: In an incredibly short amount of ti
Page 98: from scripting and shooting to post
Page 102 and 103: me understand what I really wanted
Page 104 and 105: Above: Two sample spreads from Reme
Page 106 and 107: Did you start to think of photograp
Page 108 and 109: that’s high-res enough to give yo
Page 110 and 111: Fair Art A Story by A.M. Homes Cind
Page 112 and 113: “Who is that bald man in the whee
Page 114 and 115: “When I go to someone’s house
Page 116 and 117: “Speaking of animal behavior—ar
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Web-Based Gallery Management While
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accessed entirely through a Web bro
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When done right, Web-based gallery
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that was easier to use, something t
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it a step further in terms of ease
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New galleryManager iPad app
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Knowing how the galleryManager soft
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ight in from your iPad or computer
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have to stay in sync with how the g
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four Case Studies 137
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Our design for the recently launche
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141
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as you are scrolling through the si
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145
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Included on the page as you scroll
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top trends With the flood of web fo
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the website reflects that. Rich in
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153
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website page. The artist is free to
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Like all exhibit-E websites, the si
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They wanted a state-of-the-art webs
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161
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Matthew Marks; there are links here
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Artworks are organized by period. T
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167
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This ability to drill down to anoth
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www.jamescohan.com
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www.mnuchingallery.com
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www.faggionato.com
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www.andrearosengallery.com
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www.paulkasmingallery.com
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www.twopalms.us
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www.bronxmuseum.org
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www.miandn.com
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www.101exhibit.com
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www.kerlin.ie
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www.mapplethorpe.org
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www.taymourgrahne.com
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www.danzigergallery.com
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www.rayjohnsonestate.com
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www.moellerfineart.com
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www.skny.com
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Glossary Adaptive Design Adapts con
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DNS (Domain Name Service or Domain
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Keywords Words that are used to sum
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Screen Resolution The width and hei
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Michael Gwertzman is a freelance wr
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