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CONTINUING OTC EDUCATION<br />

hypersensitivity-type conditions such as hay fever, asthma, chronic urticaria,<br />

or food allergies. AD tends to run in families and most commonly presents in<br />

childhood, although may occur at any age.<br />

AD tends to come and go with periods of activity (called flares) and periods<br />

of relative skin normality in between, although in most people the skin always<br />

appears slightly dry. Flares in AD usually occur following exposure to certain<br />

allergens or trigger factors including grasses, pollen, animal dander, dust mites,<br />

stress or temperature/climate change.<br />

Skin flexures (eg, elbows or behind the knees) are more commonly affected<br />

and usually symmetrically. Broken areas of skin are prone to infection, and raw or<br />

weepy looking rashes should be referred to the pharmacist.<br />

AD probably represents more than one condition, so there is no known single<br />

cause. Ongoing research is currently investigating how our immune system,<br />

digestive system, filaggrin gene mutations (filaggrin is a protein responsible for<br />

maintaining an effective skin barrier), defective keratinocytes (skin cells), and<br />

commensal microbes contribute to atopic dermatitis. Barrier defects appear to be<br />

a key factor of AD. Environmental factors (eg, weather, temperature, allergens)<br />

also play a part.<br />

Treatment may be required for many months and possibly years. It nearly<br />

always requires avoidance of trigger factors (where possible), regular moisturisers<br />

(see Treatment Options, previous page) and intermittent, short course (five to<br />

15 days) topical corticosteroids. Topical calcineurin inhibitors (ie, pimecrolimus,<br />

tacrolimus), antibiotics, antihistamines, phototherapy or oral corticosteroids may<br />

also be needed.<br />

Seborrhoeic dermatitis<br />

This is a common, harmless, salmon pink, scaling rash which can affect the<br />

face, scalp, eyebrows, eyelid edges and other areas. It is most likely to occur<br />

where the skin is oily. Topical antifungals, occasional topical corticosteroids, and<br />

combination scalp products containing coal tar, coconut oil and other ingredients<br />

may keep the condition under control but it may be quite persistent. Scalp<br />

seborrhoeic dermatitis is a cause of dandruff.<br />

Cradle cap (infantile seborrhoeic dermatitis of the scalp)<br />

Cradle cap is a scaly, crusty, patchy, greasy, skin rash that occurs on the scalp of<br />

recently born babies. It is not usually itchy and most babies are not bothered by it.<br />

The cause is not clearly defined but may be due to overactive sebaceous glands in<br />

the skin of newborn babies, or a relationship with Malassezia yeasts.<br />

Mild baby shampoos and soft brushing can help remove the scales, although<br />

the rash usually clears up by itself by the time a baby is a year old. Some people<br />

use baby oil or paw paw ointment to soften the scales to allow easier removal.<br />

Olive oil should not be used as this encourages proliferation of Malassezia.<br />

Refer to<br />

PHARMACIST<br />

The following questions aim to identify customers who would<br />

benefit from further input from a pharmacist. Your initial assessment<br />

or a caregiver's history may have already provided some answers.<br />

Decide if any further questions still need to be asked and refer any<br />

“yes” answers to a pharmacist.<br />

• Does the person have any other health conditions (eg,<br />

immunosuppression, diabetes, is pregnant or breastfeeding)?<br />

• Does the person take any other medication, either prescribed by a<br />

doctor or bought from a shop or supermarket (including herbal/<br />

complementary medications)?<br />

• Is the person with dermatitis a child?<br />

• Is the skin broken or inflamed or are there signs of infection (ie, pus)?<br />

• Could the condition be related to a regular habit (eg, washing hands)?<br />

• Has the rash or cradle cap spread or worsened?<br />

• Does the rash contain vesicles (little pimples with clear fluid)?<br />

• Is the affected area covered with white patches or silvery scales?<br />

• Has the skin become tough and leathery?<br />

• Does the person have any allergies to topical medicines?<br />

discuss the appropriate treatment options, such as soothing creams, topical<br />

corticosteroids, and moisturisers.<br />

Advice for customers<br />

• Avoid factors which aggravate the dermatitis where possible.<br />

»»<br />

Limit contact if avoidance is not possible (eg, gloves, barrier creams).<br />

• Moisturise the skin often and liberally, especially after bathing (see also Dry<br />

Skin).<br />

• Replace soap with soap-free alternatives.<br />

Initial assessment<br />

Look at the dermatitis if possible and run through the Refer to pharmacist<br />

questions (this page) to decide who needs referring. For all other customers,<br />

Page 55

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