Creative HEAD Ireland March 2018
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GROOMING<br />
IS BOOMING<br />
Introducing new Redken Brews – NYC-created, barber-inspired grooming<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
men are the new big spenders<br />
Did you know that in 2017, there were more online searches for men’s hair<br />
than women’s? Whether it is finding the perfect style to nail that all important<br />
job interview or finding where to get a slick cut before date night, physical<br />
appearance has never been so important to men. Not only are men paying<br />
more attention to their looks, but they are also actively seeking expertise from<br />
professionals – and willing to pay for it too!<br />
40 PER CENT OF MEN’S products ARE<br />
BOUGHT BY WOMEN<br />
Female clients are often heard in the chair complaining about their partner<br />
using their high-price shampoo so why not encourage them to get him his own?<br />
Women already play a very important role in the male grooming market<br />
buying men’s hair products either as a subtle hint to change their look or as<br />
gifts during key retail moments such as Father’s Day and Christmas.<br />
Are you making the most of this opportunity?<br />
Introducing NEW Redken Brews – the easiest way to increase<br />
your retail sales this year.<br />
Redken brews: a one-stop retail shop<br />
So whether it’s male or female clients you are targeting, Redken Brews is a<br />
unique opportunity to introduce an additional revenue stream to your business.<br />
Perfectly suited to a unisex salon or a barbers, this concise men’s grooming<br />
collection is available with a no-fuss, ready-made retail kit featuring sleek<br />
merchandising solutions through to inventive sampling fuel to capitalise on<br />
this growing trend and generate BIG BUSINESS!<br />
There’s even more opportunity over the page...
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