Creative HEAD Ireland March 2018

Ricardo Santiago
Vivienne Mackinder
Photography by Benoit Vermette
The Joico Global Destination team
Ryan Nicoletti-Dowd
Caribbean
CALLING
“WELCOME TO YOUR WEEK in paradise!” said Sara Jones, senior vice-president
and general manager of Joico, on the opening day of the brand’s first-ever Global
Destination Education – a seven-day learning extravaganza filled with industry stars,
trends, tips and techniques of the moment, all of which (be still our beating heart)
was held at an all-inclusive five-star resort in tropical Punta Cana in the Dominican
Republic. The 1,000 hairdressers who’d been flown in from 28 countries around the
globe could barely believe their luck.
The impressive list of educators included Joico international guest artists David
Murray (Ireland) and Ryan Nicoletti-Dowd (UK), as well as former London and now
NYC-based session stylist, Richard Mannah. This trio led the creative charge, showing
highly technical cuts, graphically shaped curls and cool colour combinations that had
more of a “street” edge.
We were also impressed by the US and Canadian stars, particularly Confessions
of a Hairstylist blogger Jenny Strebe’s braids masterclass, the punchy colour
melts of Larisa Love and the sexy blondes taught by Hollywood’s Denis de Souza
and Zoe Carpenter, who both kept the focus on lucrative, commercial looks that drive
business forward.
And the folk at Joico know how to party, too! After morning classes, afternoon and
evening downtime was filled with endless poolside cocktails and DJ sets, an incredible
Fashion Rocks hair show, where everyone got to dress up as their favourite rock star,
and – to climax – a super-glam white-and-gold party on the beach, complete with
fireworks display. Now that’s how you go out with a bang!
Richard Mannah
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CREATIVE HEAD IRELAND