Creative HEAD Ireland March 2018

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#Extensions Joan O Meara, director at Allure College, which runs expert extensions courses, agrees that extensions can bulk up lacklustre hair, leaving you with a happy client. She says: “Clients may feel their hair is too fine or they want it longer. The stylist can apply the extensions around the sides of the hair to add extra volume and then cut the length of the extensions to be the same length as the client’s own hair, making it look and feel much more natural. This gives the client so much confidence.” And extensions can also help to hide the effects of damage when clients are trying to grow their hair, as Lorna Flannery, Great Lengths extensions specialist at Newcastle Hair and Beauty in Dublin, has found. “A lot of my clients find it difficult to get length in their hair and it can be difficult to maintain the quality and thickness in the ends due to breakage,” she explains. “It takes a lot of patience to wait for the hair to repair and grow, so I would often recommend Great Lengths to clients looking for that fulller, longer look. It’s so rewarding for us to be able to offer such natural-looking extensions to clients. We see some incredible results.” And with some business advice from Stephanie Stevenson, creative director at Prostyles, you can be safe in the knowledge your new extensions service won’t leave you out of pocket. “It’s a salon service, and the training and knowledge, added to the premium hair quality, all have a price. You simply cannot engage in the ‘cheap seats’ here. The operational costs can be prohibitive, simply because of the standard practice of purchasing the hair before the service. So, make it policy to have a five-day window between consultation and fitting. “Always take a deposit, but don’t just take a booking fee – take the total cost of the hair that you will be applying. This way your money has cleared, the hair has arrived, you haven’t parted with a penny more, and cashflow is sound.” It’s also no secret colour is having a huge moment. With extensions you can open a world of opportunity for clients who don’t want to take the plunge with traditional dyes. “We use Great Lengths to add lighter pieces and different tones to client’s hair who prefer not to colour or don’t want to make a commitment,” explains Mel Kuljancic, hair extension specialist at Davey Davey in Dublin. “A lot of our clients say extensions has given them a confidence boost. They love the natural look and feel of the hair.” And once you’ve solved all your clients’ problems, make sure they keep up the good work with perfectly tailored aftercare to take away with them… Great Lengths 40 CREATIVE <strong>HEAD</strong> IRELAND
BIO A+O.E. is a range of five natural treatment programmes, ideal for hair enhanced by extensions. Choose from volumising, restructuring, reinforcing, frizz control and sebum control. RRP FROM €18 greatlengthshair.ie For a fast fix that lasts, offer tape extensions from Great Lengths – they’re the ultimate in luxury hair extensions for time-conscious clients who want to up their glamour. IN-SALON SERVICE greatlengthshair.ie Cool hues will continue to be huge this year – so Balmain Paris Hair Couture has added four ash tones to the Clip-in Weft Set Memory Hair Collection for icy lengths in an instant. RRP €100 balmainhair.com Let it grow Innovations to help you extensions business flourish Big Hair No Care is a range of clip-in afro hair pieces and lace front wigs available in two hair types – Zero Drama Queen, and No Stress Princess (above). RRP FROM €40 bighairnocare.com Short on time? The Laserbeamer Nano from Hairdreams is an innovative and fast application method to transform lacklustre hair in a flash. IN-SALON SERVICE hairdreams.com Tangles will be a thing of the past with the Easiweft Extension Styling Station, which is ideal for storing hair when it’s not being worn. RRP €22.50 easiweft.com CREATIVE <strong>HEAD</strong> IRELAND 41
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Page 59: ALLURE MIDLAND COLLEGE OF HAIR, MAK

Creative HEAD Ireland March 2018

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