Creative HEAD UK March 2018

In print•online•everywhere! 

£4.50 MARCH 2018 

Spring 

fever 

FALL IN LOVE WITH NEW

Buffed 

blush 

blonde 

“I wanted to give Sophie’s 

beachy ash blonde base a 

modern update with extra shine 

and dimension, so I chose to 

balayage with a mix of rose 

metallic and champagne rose 

blonde tones, concentrating 

around the front sections for 

a strong face frame” 

LEANNE CHADWICK, TECHNICIAN AND 

STYLIST AT SAMANTHA CUSICK LONDON 

Kenra Color Demi-Permanent 8RoM 

and Permanent 10BrM

Silver 

dream 

queen 

“Bodil’s hair was the 

perfect light tone on 

which to showcase 

the beauty of the 

metallic toners – they 

create incredible texture 

and depth; I love this 

multi-tonal violetsilver 

result” 

MARIE AMAUGER, 

TECHNICIAN AND 

STYLIST AT SAMANTHA 

CUSICK LONDON 

Kenra Color Demi-Permanent 

7SM, 7VM and 9VM 

Gonna make a 

STEP FORWARD, SPRING – AND AS YOU BURST 

INTO BLOOM, MAY YOU BRING INTO OUR SALONS 

A SURGE OF CLIENTS SEEKING FRESH LOOKS FOR 

THE NEW SEASON. BECAUSE WE’RE READY FOR 

THEM – READY WITH BREATH-TAKING COLOURS, 

COOL STYLE INSPIRATION, SUPER SKILLED ARTISTS – 

AND THE VERY BEST PRODUCTS FOR THE JOB

WELL HELLO, KENRA 

PROFESSIONAL! 

Originating in the US, Kenra Professional arrived 

on UK shores in 2016 and was snapped up 

by salons looking for performance-driven, 

professional-only, high-quality products 

delivering consistently superior results – while 

at the same time meeting the daily needs of 

both stylist and client. Cue the brand overview! 

Introducing the three unique lines: 

CREATIVE HEAD ADVERTORIAL 

Kenra – packed with everyday care and styling 

products and famed for its hardworking hairspray 

portfolio (check out the best-selling Volume 

Spray 25), the products come with a ‘hold index’ 

from 0 to 30, making client recommendations 

super-straightforward. 

Kenra Platinum – for ultimate 

performance and style, Platinum utilises 

luxurious ingredients and innovative 

technology, enabling the style-savvy 

to master more demanding looks. 

Kenra Color – a straightforward, 

easy-to-use hair colour line producing 

consistently reliable results, offering 

limitless combinations and unparalleled 

grey coverage. The line comprises 

permanent, demi-permanent, blonding 

and demi-permanent rapid toners – 

and includes stunning shade sets like 

the Neon and Metallic collections. 

change 

“This is perfect for creating 

lasting style on or off-set 

– the strong hold creates 

a great foundation to use 

before heat styling. Spraying 

between each layer on Bodil, 

I was able to create big, 

beautiful waves on her very 

straight hair! After setting, I 

brushed them out and they 

bounced up effortlessly!” 

EMMA FORDHAM, MASTER STYLIST 

AT SAMANTHA CUSICK LONDON 

Kenra Volume Spray 25

“This spray provides 

hold and stability, 

perfect for creating a 

tight, high pony, and 

the best foundation for 

a sleek, polished braid. 

The great thing about 

it is that it brushes 

out easily, perfect for 

styling – and restyling!” 

ADAM COOKE, SENIOR STYLIST 


Kenra Artformation Spray 18 

MEET SAMANTHA CUSICK 

A salon owner and colour specialist with a vision to do 

things differently. “We want to create effortlessly cool 

hair that our clients can wear and maintain every day, 

from a location and atmosphere we all LOVE,” says 

Samantha Cusick. When Kenra arrived in the UK it 

wasn’t long until Samantha, her team and clients were 

loving the Kenra effect in her Notting Hill salon. 

Suitably smitten with the brand and its capabilities, 

Creative HEAD tasked the Samantha Cusick London 

Team to showcase Kenra in all its glory. Commercially 

cool, beautifully modern and positively popping off the 

next few pages, meet the looks your clients will love 

this season – and beyond…


Rich 

copper 

rose 

“I chose a base colour that 

would enhance, refresh 

and add gloss to Amy’s 

natural tone, then lightened 

sections throughout to create 

definition and dimension” 

LAUREN ROADS, 

SENIOR TECHNICIAN AND STYLIST 


Kenra Color Demi-Permanent 8RoM

Max shine 

brunette 

“I applied colour in super-fine 

balayage pieces – mainly 

through the end lengths, 

and blending each piece 

carefully to create a 

seamless, natural-looking 

result giving Nikita’s existing 

hues a glossy lease of life” 

RACHEL SYAS, SENIOR TECHNICIAN AT 

SAMANTHA CUSICK LONDON 

Kenra Color Lightener


“I loved working with 

this product – it creates 

natural, beautiful 

texture and gives 

hold and grip without 

weighing down hair 

or reducing volume” 

KONSTANTINOS MANTZIOKAS, 

MASTER TECHNICIAN AND 

DIRECTOR AT SAMANTHA 

CUSICK LONDON 

Kenra Platinum Dry 

Texture Spray 6

Chic 

summertime 

blonde 

“I loved using the oil, it left 

the hair so sleek and easy 

to tame. Its lightweight 

formula – and the fact you 

can use it both wet and 

dry – helps a lot and the 

fragrance is mind-blowing” 

APRIL TAYLOR, MASTER TECHNICIAN 

AND DIRECTOR AT SAMANTHA 

CUSICK LONDON 

Kenra Platinum Revive Oil


“I wanted to create the 

ultimate sun-kissed summer 

blonde for Kirsten. I gave 

her a soft, natural root and 

applied balayage colour 

through the lengths – making 

it expensive-looking and 

totally commercial – the 

Demi-permanent colours 

are perfect for this” 

SAMANTHA CUSICK, 

OWNER OF SAMANTHA CUSICK LONDON 

Kenra Color Demi-Permanent 7NA, 

10N and Permanent 10BrM

Crazy 

hot curls 

“Jess already had beautiful warm 

brown tones running through her 

hair, and amazing natural texture 

– it would have been a travesty 

not to make the most of it. I’m 

completely obsessed with this 

product – it smoothed any frizz 

and gave Jess’ curls insane shine 

– it’s versatile and buildable, 

and now a staple in my kit bag!” 

SAMANTHA CUSICK, 

OWNER OF SAMANTHA CUSICK LONDON 

Kenra Platinum Silkening Gloss

Go te


am! 

PHOTOGRAPHY Andrew Woffinden 

HAIR Samantha Cusick London Team 

using Kenra Professional 

MAKE-UP Lauren Spence for 

New CID Cosmetics 

FASHION Claudia De-Meis

Your new BFF 

KENRA PROFESSIONAL: 10 MORE REASONS TO 

MAKE THAT CHANGE (IT’S GONNA FEEL REAL GOOD) 

1. Reputation – Kenra Professional is a long- established 

brand, with more than 85 years of dedication to the 

professional beauty industry and its clients 

2. Professional only – it’s committed to professional 

beauty, and always puts the stylist first 

3. Innovation – high quality, performance driven products 

meet the most demanding stylist’s needs 

4. Training and inspiration – a wealth of marketing 

support and education is available on demand, plus you’ll 

get a Kenra Salon Business consultant and professional 

site log-in 

5. Recognition and reliability – the award-winning 

products are tested in independent laboratories 

6. Cruelty free – Kenra Professional is not 

tested on animals 

7. Philanthropy – Kenra Professional has 

partnered with The Rapunzel Project since 

2010, donating more than $50,000 – and 

continues to fundraise for the cause 

8. Exclusivity – new to the UK, the 

first country outside of the US to stock 

the brand 

9. Speed of service – 98 per cent 

of orders arrive within 24 hours 

10. Visual merchandising – 

support includes free point-ofpurchase 

materials to create 

eye-catching window and 

in-salon displays 

Got a Kenra crush? Kenra Professional is exclusively distributed by Salon Success 

and Salon Services. Discover more at salon-success.co.uk/kenra and to find out how 

partnering with Kenra Professional can help grown your salon business, call the Club 

Services team on 0845 659 0011 @SalonSuccessUK #KenraProfessional

CREATIVEHEADMAG.COM 

SPRING 

S U M M E R 

2018 

01_Runway_Covers_GW4.indd 1 22/01/2018 11:39 

PB_FC_Insert_GW2.indd 1-2 19/04/2017 14:58 

CLUB 

creativeheadmag.com/club 

YOUR ESSENTIAL GUIDE TO THE NEW SEASON 

RUNWAY 

The salon manager’s 2017 guide to business growth 

POWERBOOK 

FOR JUST 

£10 

YOU’LL GET: 

• 10 issues of Creative 

HEAD magazine – and 

supplements including 

Runway, PAINT and 

Power Book – delivered 

to your door 

• Exclusive competitions 

and prizes 

• Free product samples 

from leading professional 

brands 

SIGN UP NOW 

AND RECEIVE A 

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WIN a Tangle Teezer 

goodie bag! 

Are you already a Creative HEAD Club member? Then you have the 

chance to win a goodie bag of not one, not two but four Tangle Teezer 

hairbrushes! The goodie bag includes: a Small Blow-Styling Round Tool, 

a Large Blow-Styling Smoothing Tool, one Salon Elite and one Ultimate 

Finishing Hairbrush. We’ve got three sets to give away, so to be in 

with a chance of winning, simply keep an eye on your inbox 

for your exclusive link to the competition entry form – all 

Creative HEAD members will receive an email on 1 March! 

FOR 

CREATIVE 

HEAD CLUB 

MEMBERS 

ONLY 

*For the fi rst 15 new members to sign up between 1 March and 31 March 2018. 

Subject to availability and no cash equivalent will be offered.

FEED YOUR COLOR

NEW 

Satisfy your color obsession and take your creativity even further 

with Nutri Color Creme. With a palette as limitless as your imagination, 

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Now, 2 new cold shades: refresh, tone and multiply 

the creative possibilities of the latest fantasy trends. 

Anything and everything is possible with 

the Nutri Color Creme 3 in 1 cocktail of color, care and shine. 

FOR MORE DETAILS CONTACT CUSTOMER SERVICES 

UK: 020 7391 7440 · CUSTOMERSERVICEUK@REVLON.COM 

IRELAND: 018869300 · CUSTOMERSERVICEIRE@REVLON.COM 

REVLONPROFESSIONALUK 

REVEALING BEAUTY

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TO 

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more inside 

MORE INSIDE IS A LINE 

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TO GIVE SHAPE TO CREATIVE EXPRESSION.

Editor’s letter 

52 

30 

38 

I’m not going to lie to you, readers. As this issue went to press, it 

was ALL going down. London Fashion Week! Creative HEAD’s first 

Fash Bash! Readying the launch of our all new colour hub! Most Wanted 

and The It List, now open for entries! The team here has been like a pack 

of Tasmanian devils, all a-whirl with the excitement and action… so what 

have we got for you? Inside this March issue, we have a wonderful illustration 

of creativity in the studio – with exclusive shoots from Most Wanted Creative 

Talent winner, Craig Chapman (page 68), and the winners of the #AvedaArtist 

competition (page 46) – as well as the talent on display at London Fashion Week 

shows (page 22). You have all you need to know about entering the #MWIT18 

Awards (page 38). AND we have PAINT, our new colour brand that’s online 

(creativeheadmag.com/paint) and in print. We’re on a mission to boost YOUR 

colour business, and all colourists’ confidence, and invite everyone to join 

us by sharing their in-salon creations with #ColourIRL and tagging in @ 

creativeheadmag on Instagram. This is for you, clever colourists – so 

come on, get PAINTING… 

Amanda Nottage 

Editor 

JOIN US! 

Creative HEAD’s Most Wanted 

& It List Awards 2018 have 

arrived! If you’re a creative force 

to be reckoned with, a top 

team, a standout salon or 

a hot new talent aged 30 

or under, make sure you 

check out page 38 for a list 

of categories and closing 

dates, then head online 

for all you need to know to 

enter. It’s also the month of 

Salon Smart (25-26 March). 

Weekends Passes are sold 

out but get your Monday Pass 

pronto to soak up sessions from 

Larry King, Skyler McDonald, Simon 

Webster and Sam McKnight, along 

with workshops, debates and the 

unmissable Working Lunch. See you 

there. Visit creativeheadmag.com/ 

events for more information 

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial 

@creativeheadmag

Cadilla M, one amazing chair for a multitude of purposes.

March 

WHAT’S INSIDE 

In print•online•everywhere! 

22 

£4.50 MARCH 2018 

Spring 

fever 

FALL IN LOVE WITH NEW 

LFW A/W18 

The standout styling 

from London 

68 

CRAIG CHAPMAN 

The Most Wanted 

Creative Talent shares 

an exclusive new shoot 

ON THE COVER 

Hair by Samantha 

Cusick London 

Team using 

Kenra Professional 

S/S18 

81 

SCENE 

The Coterie 

returns to discuss 

creative rituals 

Live yr 

life in 

C UR 

FREE WITH 

THIS ISSUE 

PAINT 

EDITOR 

AMANDA NOTTAGE 

DEPUTY EDITOR 

BETH DAVIE 

ART DIRECTOR 

NICK JABBAL 

ART 

GRAEME WHITE 

DIGITAL DESIGNER 

EVA VESTMANN 

CHIEF SUB EDITOR 

ADAM WOOD 

STAFF WRITER 

ANNA SAMSON 

ADVERTISING 

LAURA TUCKER 

CLASSIFIED EXECUTIVE 

DAVID HAMMOND 

ONLINE AND 

DIGITAL EDITOR 

ALISON ROWLEY 

SPECIAL PROJECTS MANAGER 

JENNY LE 

SPECIAL PROJECTS DIRECTOR 

JOANNA ANDERSEN 

PUBLISHER 

CATHERINE HANDCOCK 

Creative HEAD is printed on 

paper certifi ed as being from 

sustainable sources using only 

vegetable-based inks. Printed 

by Buxton Press, Environmental 

Printer of the Year and Printing 

Company of the Year. 

WRITE TO US AT: 

Creative HEAD, 

21 The Timberyard, 

Drysdale Street, 

London, N1 6ND 

020 7324 7540 

enquiries@alfol.co.uk 

Creative HEAD is published 

10 times a year by Alfol Ltd. 

Creative HEAD is a registered 

trademark. No part of this 

magazine may be reproduced 

without prior permission of the 

publisher. All information correct 

at time of going to press. 

Printing by Buxton Press 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag

a 

UNLEASH 

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*From plants, non-petroleum minerals or water. Learn more at aveda.co.uk.

The edit 

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY 

MOST WANTED 

AND THE IT 

LIST ARE OPEN 

FOR ENTRIES! 

FAME AND GLORY could be yours if you 

enter our Most Wanted or The It List awards. 

Now in its 18th year, Creative HEAD’s 

Most Wanted Awards rewards the best in 

the business. With 14 trophies to be won – 

including two exclusively for salons in the 

Republic of Ireland – there’s bound to be one 

with your name on it. 

And if you’re aged 30 or under and you’re 

keen to be recognised on a national stage, 

then you need to enter The It List. Now in 

its ninth year, there are six trophies up for 

grabs – could one of them be yours? If you 

become a finalist, you’ll be invited to attend 

a glittering Grand Final, taking place on 

3 September in London. 

The deadlines for Most Wanted and The 

It List entries are 14 and 21 May respectively. 

Check out page 38 for more information and 

your entry forms, free with this issue! 

Sophia Hilton, Not Another Salon 

Session stars make a 

splash at Fash Bash 

HARD-WORKING SESSION stylists celebrated the end of London Fashion 

Week A/W18 at Creative HEAD’s first ever Fash Bash, in partnership with 

BaByliss PRO. 

Held at Cartizze Bar in Mayfair, London, and attended by session stalwarts 

including 2017 Most Wanted Session Stylist Syd Hayes, Richard Phillipart, 

Kim Rance and Zoë Irwin, the gathering gave stylists a chance to relax over a 

few drinks... before it started all over again for some of them in Milan! 

“We know there are so many fantastic session stylists on the Fashion Week 

circuit and how much they love to get together to share and compare notes 

on what their season has been like so far,” said Creative HEAD publisher, 

Catherine Handcock. “With so many of the amazing hairdressers we write 

about and showcase working backstage, we wanted to support them and 

recognise their incredible hard work.” 

WATCH IT! See our front cover come alive with Samantha Cusick 

and Kenra Professional, only at creativeheadmag.com 

18

S/S18 

#CHedit 

IT LIST WINNERS ENJOY 

GHD SESSION PRIZE 

THE IT LIST 2017 champions gathered for an exclusive session 

styling workshop with ghd global ambassador, Adam Reed, 

at ghd’s London studios. With the goal of producing multiple 

looks in a two-hour window, the winners – Casey Coleman 

(The Visionary), Darcie Harvey (The Rising Star), Michael 

O’Gorman (The Fashionista) and Rebecca Chang (The It Girl) – 

worked alongside Fashion Week mainstay and salon co-owner 

Adam, picking up tips, tricks and vital product knowledge 

along the way. As well as sharing hacks for reinventing looks 

and progressing through styles on a shoot, Adam doled out 

invaluable advice about the industry as a whole and how to 

build a hairdressing career in a social-media driven world. 

The talented youngsters also enjoyed a surprise visit from hair 

legend Eugene Souleiman, who happened to be passing by. 

The session mega-star chatted with the group and provided a 

star-studded end to an unforgettable day. 

NEIL MOODIE STEPS DOWN 

FROM WINDLE & MOODIE 

REVEALED! The first generation of ghd Brand Warriors has 

been announced, following nationwide auditions. The 12 new 

Brand Warriors will work as freelance educators across the UK 

and Republic of Ireland. Want to join? ghd is holding further 

auditions soon – to register your interest, send your CV to 

brandwarriors@ghdhair.com 

NEIL MOODIE HAS left the award-winning salon and product range 

Windle & Moodie to focus on session styling. 

With more than 30 years of experience in the hair industry, Neil 

joined Paul Windle in 2010 as creative director, which is when the 

Covent Garden salon became Windle & Moodie, before founding 

a 23-strong product line in 2014. 

Neil said: “Working with the exceptional creative team at Windle 

& Moodie to create and develop the product line has been one of 

the highlights of my career. I am incredibly proud to have watched 

the brand launch internationally and look forward to its future growth. 

This is now an exciting new chapter for both myself and the brand.” 

DATES FOR 

YOUR DIARY 

Attend one of the 

Regional Semi Finals for 

L’Oréal Colour Trophy, 

enjoy a show by the Rush 

Artistic Team and be the 

first to find out who goes 

through to the Grand Final 

15 April: Western Regional 

Semi-Final, Cheltenham 

16 April: North West 

Regional Semi-Final, Liverpool 

17 April: North East Regional 

Semi-Final, Leeds 

18 April: Scottish Regional 

Semi-Final, Glasgow 

23 April: Northern Irish 

Regional Semi-Final, Belfast 

29 April: Southern Regional 

Semi-Final, London 

30 April: London Regional 

Semi-Final, London 

1 May: Eastern Regional 

Semi-Final, Cambridge 

4 June: L’Oréal Colour 

Trophy Grand Final, London 

Live yr 

life in 

COLOUR 

MY month 

AHEAD 

What March 

has in store for... 

JODIE AUSTEN 

THE PEACHY STUDIO 

I’m busy developing my 

Fashionista entry 

for The It List 2018. 

The best thing about 

entering is taking the 

opportunity to refl ect on 

what you’ve accomplished so 

far. Education is also in the 

diary! I’m excited about my 

role with Evo as a ‘Big Gun’ 

educator, which means that 

I’ll be teaching across Europe 

regularly, while also working 

with Cloud Nine. 

NEIL BARTON 

NEIL BARTON 

HAIRDRESSING 

I’m excited to be 

home after a fantastic 

Australian tour launching 

the Elemental collection 

with Goldwell. The main 

focus for me now is my salon 

and trying out the new 

@Pure Pigments by Goldwell 

on my clients. I’m also having 

the outside of the salon 

freshly painted, a new logo 

installed, as well as updating 

the interiors. 

Calling all 

colourists! 

Want colour inspiration, 

trends and creativity by 

the bucketload? Go to 

creativeheadmag.com/paint 

to see our brand-new 

Paint hub for all things 

colour. And check out the 

first biannual supplement 

FREE with this issue! 

20

#CHedit 

Photography courtesy of Aveda, BaByliss PRO, Dyson, Fudge Professional, ghd, KMS, L’Oréal Professionnel, 

Moroccanoil, My.haircare, Redken, Revlon Professional, TIGI, Toni&Guy and Wella Professionals 

Simone Rocha 

FASHION WEEK A/W18 

IT FELT AS IF DESIGNERS had been raiding their VHS library for 

this season’s hair-inspirations – Pretty Woman curls could be seen 

all over New York, would London follow suit? At Roberta Einer, Bea 

Watson’s looks were an “’80s-inspired, everyday stylised glamour”, 

while at Lulu Guinness, Zoë Irwin for ghd created twisted and 

defined curls, this time referencing Desperately Seeking Susan. 

At Sadie Williams, ’80s-style crimping could be seen, but with an 

eclectic mix of ’60s silhouettes and ’70s glitz. The textured ponytail 

created “a larger-than-life look”, according to 2017 Most Wanted 

Session Stylist, Syd Hayes, who led the hair team for BaByliss PRO. 

At Peter Pilotto, Anthony Turner for L’Oréal Professional 

transformed models into bohemian party girls, with dishevelled ’dos 

straight from the Tramp dance floor. Divas of a different kind made 

an appearance at Kristian Aadnevik, where Antonio Corral Calero 

for Moroccanoil crafted ballerina buns with a literal twist. 

It took an ethereal turn at Mark Fast, where heavenly evening 

wear collided with strong ponytails created by Maria Kovacs for 

TIGI. This feeling of otherworldliness continued at Preen, where 

Eugene Souleiman for Wella Professionals and ghd took inspiration 

from sea anemones, shimmering with a pinch of glitter. 

There were no flights of fancy at Simone Rocha, where James 

Pecis, using KMS, delivered practical knotted braids. At Richard 

Malone, John Vial used his Revlon Professional arsenal to give 

the marketplace-roaming models head-hugging styles inspired by 

boys of the ’20s, while Neneh Cherry was the muse at Vin + Omi, 

where Denis Kovalyov injected hits of My.haircare colour with wefts 

woven into high bunches. It was more punk with a touch of witch 

at Alistair James, where Johnnie Biles at Frank Agency for Fudge 

Professional got busy with mousse and gel. At Christopher Kane, 

Redken global creative director, Guido Palau, was one of a handful of 

session stylists trialling the prototype professional Supersonic dryer 

for Dyson. The collection screamed sex (quite literally!), but the 

effortless hair whispered individual softness and sensuality. 

Lulu Guinness 

Vin + Omi 

Mark Fast 

Sadie Williams 

Alistair James 

The Dyson prototype 

Kristin Aadnevik 

Peter Pilotto 

Preen 

Temperley London 

Syd Hayes for 

BaByliss PRO 

Roberta Einer 

Caption please 

Christopher Kane 

Richard Malone 

22

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CREATIVE HEAD

LAUNCH OF 

THE MONTH 

#CHedit 

STOCK 

OPTIONS 

OUR PICK OF THE LAUNCHES TO 

STACK ON SHELVES, ADD TO MENUS 

AND SHARE WITH YOUR STYLISTS 

The skincare inspiration trend heats up as 

Schwarzkopf Professional unveils its revamped 

BC Bonacure line, chock-full of references 

to skincare to inspire clients to invest in 

professional haircare. In addition to its micellar 

technology, you have a range that’s carefully 

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ingredients – think of magical moisturiser 

hyaluronic acid, repairing peptide, plumping 

collagen and rejuvenating Q10+. This also means 

there’s a line to suit every hair need, and they 

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Therapies to boot. The BC Peptide Repair Rescue 

Nourishing Therapy promises to reverse three 

years of damage with just one application – we 

can see the smile on client faces already! 

RRP FROM £11.10 

0800 526741 

schwarzkopf-professional.co.uk 

IT’S ALL ABOUT... VOLUME 

Puff.ME from the Design.ME 

line is a workable, versatile and 

playable super-volumising powder 

spray in a pump to pep-up fine 

hair and flagging follicles. It’s 

odour and mess-free and is a 

terrific texturiser for up-dos. 

PRICE £6.99 + VAT 

0330 1231907 

salon-services.com 

Plump up with the new look 

Fudge Professional Big Bold Oomf 

Shampoo and Conditioner; the 

Oomf Volumising Complex and 

bamboo extract charge the hair 

strands so they repel one another 

for a fuller look! 

RRP £10.95 EACH 

020 7845 6333 

fudgeprofessional.com 

CREATIVE HEAD 

25

BOOST YOUR 

BUSINESS WITH 

£24,000 

THAT’S HOW MUCH DEEP HAIRDRESSING IN TEESIDE HAS MADE IN SALES IN THE PAST YEAR FROM SMARTBOND, THE 

BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. THE TEAM HAS ALREADY SOLD MORE THAN 2,000 APPLICATIONS – SO 

JUST IMAGINE WHAT SMARTBOND CAN DO FOR YOU! ENCOURAGE CLIENTS TO USE IT WHEN THEY HAVE HAIR COLOURED 

SO THEY CAN ENJOY STRONG, PROTECTED HAIR! DEEP HAIRDRESSING SHARES ITS TOP TIPS ON HOW TO SELL IN-SALON… 

1. The more training your stylists receive, the more confi dence they have with the product. Sign up for in-salon training as well as courses at the 

L’Oréal Academy, to look in depth at the benefi ts of Smartbond, both for the client and for the salon. 

2. Sell the Smartbond step 3 conditioner directly to your clients and encourage them to continue to use it in between appointments in order to 

truly experience its effects. We’ve seen clients rebuying the product as a result, which means they are also believing in it. 

3. Run a staff incentive, such as giving each stylist a bottle of Smartbond, a sales target and a deadline to fi nish 

the bottle by, with the possibility of receiving a bonus if they reach their target. This really gets the team 

motivated to include Smartbond in every colour service. 

THE FIX 

Look at this fabulous transformation by 

@gracedalgleishx at @brookshair using the new 

Instant Highlights three-part system and new 

Shimmering Fuchsia #COLORFULHAIR shade. 

Follow the steps below to recreate this look: 

Step 1: Lighten up to 15 meches using the 

all-new Instant Highlights 

Step 2: Rinse and tone with #COLORFULHAIR 

Shimmering Fuchsia 

Step 3: Use Smartbond throughout 

Don’t forget to share your own transformations 

using @lorealpro #instanthighlights #smartbond 

RETAIL REHAB 

Colour needs to be cared 

for to keep it vibrant 

and radiant. Enriched 

with antioxidants and 

A-OX technology, Serie 

Expert Vitamino Color 

will help maintain salon 

fresh colour, leaving hair 

illuminated, soft and 

looking its best. 

26 


Be a 

COLOUR 

ADDICT 

FROM BEAUTIFUL BRUNETTES TO UNICORN 

DREAMERS, GET ADDICTED TO COLOUR IN 2018 WITH 


There’s no denying that a shimmer obsession 

has dominated the fashion and beauty industries 

lately. Make-up and clothes reflect this trend… and 

now your client’s hair can be too! Make your salon 

glimmer and glow with the new Colour Addict 

Shimmer palette from L’Oréal Professionnel. From 

multi-dimensional reflects to translucent metallic 

finishes, the looks that can be created with these 

shades are completely versatile and on-trend for all 

hair types. The current fascination with glistening 

filters, and more than one million posts on Instagram 

for #shimmer, this palette is set to create a buzz! 

HIGHLIGHTS 

Last year proved that hair colour is officially the new 

make-up, and this couldn’t be truer for shimmer! 

The pure reflect Metals by Majirel and DIA Richesse 

Milkshake shades will allow you to create stunning 

metallic and iridescent looks that clients are crazy for 

right now and, even better, allowing you to jump on 

to the must-have colour of the year, Ultraviolet, with 

DIA Richesse .20. And if that’s not enough, L’Oréal 

Professionnel has added Shimmering Fuchsia to its 

#COLORFULHAIR portfolio – this high vibrancy pink 

shade gives another level of endless possibilities to this 

already incredibly creative range. 

DO THIS NOW 

1) Make sure your teams are shimmer-ready by 

delving into the hype online and in the press, and 

encouraging them to familiarise themselves with 

L’Oréal Professionnel’s Colour Addict Shimmer. 

2) Get inspired and get creative! Start creating looks 

for your salon service menu that clients can get excited 

about; it’s the perfect excuse to tap into the silver, rosegold 

and purple trends that are everywhere right now. 

3) Don’t forget to share your creations with L’Oréal 

Professionnel on social media using the handle 

@lorealpro and the hashtags #daretobeaddicted, 

#smartbond, #lorealprouk. We love all the inspiration! 

Get further addicted to colour with L’Oréal Professionnel – visit lorealprofessionnel.co.uk or call 0800 0304034 


27

#CHedit 

RISING STAR 

WHY DID YOU WANT TO 

BE A HAIRDRESSER? 

I spent a lot of time 

stumbling through 

life trying to find 

a way to positively 

channel my creativity 

and passion. I’ve 

always been an artist 

and hair is the media 

in which I’ve decided 

to work. I adore my 

job. Every day we 

have the opportunity 

to make someone 

feel special and good 

about themselves. 

TEGAN ROBERTSON 

AGE: 23 

SALON: NOT ANOTHER SALON 

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? 

The day I stumbled across Not Another 

Salon. It was that same day I finally felt 

as if I’d found my home. I’ve always felt 

like a bit of an alien, but I can happily say 

that I’ve found my tribe. Not only with 

the staff, but with the whole movement 

we’re creating and everyone involved. A 

movement of acceptance, positivity and 

craziness. Everyone is welcome. 

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? 

I’ve always known that I have something 

special to offer the world. I’m not entirely 

sure what that is yet, but I’m working on 

it. I’d love to be educating and travelling 

the world, sharing my knowledge, 

alongside my values. In 10 years’ time, 

my aim would be to have the same 

enthusiasm and love for life as I do now. 

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG? 

I’d love to have my own hair and culturethemed 

chat show. I think it would be a hit! 

28

HOW OFTEN HAVE YOU WISHED YOU COULD WAVE A MAGIC WAND OVER YOUR 

CLIENT’S HAIR AND MAKE IT ALL BETTER? WHILE WE CAN’T QUITE MAKE THAT 

HAPPEN, WE HAVE DISCOVERED THE NEXT BEST THING: URBAN ALCHEMY 

THERE’S WASHING, THEN colouring, then 

styling and heating. Repeat that enough times, 

add in the crimes against hair your clients 

commit when they’re at home and external 

aggressors, such as hard water, and it’s no 

wonder their hair looks worse for wear when 

you see them in the salon. And then 

they ask you to fix it – as 

if you’re a magician! 

Fortunately, we have 

found the elixir. 

Urban Alchemy is new to the UK 

and it believes all hairdressers 

are alchemists with the ability to 

transform or create. To help, 

the brand has crafted solutions for 

the daily challenges hairdressers 

and clients face. The brand 

launches with these two products, 

aimed at simplifying the lives of 

hairdressers – keep your eyes peeled 

for more to come! 

OPUS MAGNUM 

SIGNATURE CLEANSE 

• A deep-cleansing in-salon service, suitable for all clients 

• Removes silicones and prevents unwanted colour tones 

• Minimises the overlapping of colour shades and prepares 

the hair for lightening 

• Removes mineral and chlorine residue, such as iron, 

chalk, calcium and magnesium caused by old water pipes, 

as well as plastics found in low-quality products 

• High vitamin C content promotes hair growth and 

strengthens hair structure 

• 100 per cent vegan and exclusive to salons 

OPUS MAGNUM SALT 

SCRUB CLEANSE 

• A weekly at-home salt scrub for use after a signature 

cleanse treatment or on its own 

• Acts as a natural exfoliator, removing dead skin and 

sebum build-up 

• Stimulates blood circulation for a healthy scalp, 

promoting hair growth 

• Alleviates the itchiness after a colouring process and 

removes the chemical residues from the scalp 

• Restores the scalp’s natural moisture 

Call 0333 2412995, email info@new-flag.co.uk or visit urban-alchemy.com. 

Keep up with the latest news on Facebook /urbanalchemyuk and Instagram @urbanalchemyofficial 


29

#CHedit 

Inside 

story 

DNA ARTSPACE NOTTINGHAM 

DNA ARTSPACE’s mission is to off er an alternative vision of the modern 

salon. Set up by former Most Wanted Business Thinker Angelo Vallillo with 

Dale Hearne, it’s a multi-functioning creative hub where clients can unwind, 

be inspired and be immersed in a new type of wellbeing. This is a salon 

that also benefi ts from years of experience from the founders – editorial 

and session work, travelling the world and working with the biggest names, 

and is a place where their expertise and energy comes together to off er 

something fresh. There’s no waiting area when you enter, instead there’s 

a sitting area upstairs akin to a living room. There’s a glass-sided cube 

dedicated to men’s grooming and a photographic studio that might be 

mid-shoot when clients visit. It’s also a space that will be hosting events 

including tarot card readings and jewellery showcases, as well as the DNA 

Learning Space academy. We’ve got a positive reading about it all… 

HOT BUYS 

CALMING INFLUENCE 

Want a relaxed vibe that brings 

out the best from your team 

and encourages your clients to 

chill? Then the Zen collection 

by Takara Belmont is perfect, 

with its champagne or black 

metalwork and textured, natural 

and earthy upholstery tones. 

We love the KU styling chair! 

FROM £675 

020 7515 0333 

takarahairdressing.co.uk 

now open 

BAD APPLE HAIR LICHFIELD 

The sixth salon in the group, you’ll find 3D 

interiors and pops of bold neon colour behind 

the green doors. 

30 CREATIVE HEAD

CALL FOR 

BACKUP 

THERE’S NOTHING MORE EXCITING THAN RUNNING 

A SUCCESSFUL SALON – AND THERE’S NOTHING 

MORE TIRING THAN DEALING WITH THE ‘BORING 

LEGAL BITS’ – SO LEAVE IT TO THE NHF 

IT CAN BE HARD to find time to deal with 

the admin and legal stuff when you’re busy 

running your salon, but they’re incredibly 

important. The NHF knows the hair 

and beauty industry inside-out and has 

been helping salon owners run profitable 

businesses for more than 75 years. That’s 

why you can be confident all aspects of 

your business are in safe hands. 

HELPLINE 

“We understand the legal and commercial 

complexities of running your own 

business,” says NHF chief executive, 

Hilary Hall. “This is why we offer our 

members a wide range of benefits 

including our 24/7, 365 days a year legal 

helpline – which is completely free.” 

This indispensable legal backup provides 

NHF members with sound and practical 

advice on how to deal with a range of 

common employment issues such as 

contracts, apprenticeship agreements, 

absence, redundancy, managing 

performance and maternity leave. 

PAY RATES 

The National Living Wage, National 

Minimum Wage (NMW) and 

Apprenticeship pay can be a legal 

nightmare, especially as minimum pay 

rates usually change every year. The NHF 

legal helpline offers indispensable backup 

for NHF members who need to be sure 

they are staying within the law. Apprentice 

rates will see the biggest increase this year, 

says NHF’s Hilary Hall, up 5.7 per cent. 

But the NHF cautions employers not to 

be caught out: an apprentice 

aged 19 or over must get 

the NMW appropriate 

for their age from the 

second year of their 

apprenticeship. 

JOIN THE NHF 

BEFORE THE END 

OF APRIL AND QUOTE 

CHM25 TO GET £25 OFF 

YOUR MEMBERSHIP 

HOW THE 

NHF CAN 

HELP YOU 

The NHF offers a range of 

business support services for 

salons, from legal, employment 

and financial advice to brilliant 

ideas for managing and boosting 

your business. For less than 75p 

a day, member benefits include: 

• Free 24/7 legal helpline 

• Free employment and chair 

renting contracts 

• Free advice on health 

and safety 

• Discounts on industryspecific 

insurance 

WAGES AT A GLANCE 

YEAR 25 AND OVER 21 TO 24 18 TO 20 UNDER 18 APPRENTICE* 

APRIL 2017 £7.50 £7.05 £5.60 £4.05 £3.50 

APRIL 2018 £7.83 £7.38 £5.90 £4.20 £3.70 

FEE! 

*Apprentices aged 19 or over must get the NMW appropriate for their age in the second year of their apprenticeship 

To find out more about the NHF and what it can offer you, call 01234 831965 or visit nhf.info 


31

32 

THE SECRET OF… 

SOCIAL MEDIA SUCCESS 

IT’S UNDENIABLE – social media 

is a vital tool for salons to interact 

with clients. Here, Charlotte Newton, 

senior manager of EMEA marketing 

for MINDBODY, gives 5 top tips for 

social success… 

In today’s on-demand world, 

customers expect instant results. 

If they are using social media to 

look for a salon, it’s so much more 

powerful if they can fi nd, book 

and pay for your services in that 

moment. Make sure that your 

appointment system is linked to your 

Facebook page and you have an 

easy link through to your Instagram. 

Mobile is everything and it’s likely 

many customers will be viewing 

posts on the go. Give them the 

best experience with content that’s 

optimised for all platforms. 

Keep your accounts up-to-date 

with regular updates and news. 

If someone sees your profi le hasn’t 

been updated for a while, they are 

much less likely to engage with you. 

First impressions count, so if the 

fi rst time someone meets you is on 

social media, make sure that the 

experience matches the one they’ll 

get in the salon. 

Respond to your customers 

messages and feedback. Whether 

good or bad, If a customer posts 

something on one of your accounts, 

acknowledge them and try to resolve 

any issues. 

IN ASSOCIATION WITH 

For more salon-savvy secrets by MINDBODY, 

visit uk.mindbodyonline.com 

THE BUSINESS EDIT 

ARE YOU READY 

FOR GDPR? 

THE GENERAL DATA PROTECTION 

REGULATION (GDPR) comes into 

force on 25 May and brings with it new 

data protection, security and consent 

responsibilities that all businesses will need 

to comply with. If they don’t, they’ll risk 

large fines and penalties. 

This could have a huge impact on salons: 

it affects how you maintain and manage 

client and team records, contact details, 

children’s names, allergy test results and 

medical information. 

And that’s not all; it will also mean that 

if businesses want to carry on sending out 

marketing or promotional information, 

appointment reminders or offers to clients, 

they will need to be able to show clients have 

given their specific consent to receive this. 

Get it wrong, and businesses can be fined 

anything from 2 per cent to 4 per cent of 

their annual turnover. 

Yet when the NHF carried out a survey 

of nearly 200 members to find out how 

well-prepared the industry is for this major 

change, the results were not promising. 

Nearly two-thirds (65 per cent) admitted 

either to not knowing anything or not 

knowing “much” about GDPR and its 

implications. More than half (57 per cent) 

said they had “no idea what we need to do” 

(see page 34 for more). 

“If you do any of the following, GDPR will 

apply to your salon and you need to review 

your processes and policies to ensure that 

you are performing them in line with the 

JULIE HENSMAN HENSMANS 

regulations,” warns Laura Knight, director 

at brand communications consultancy, KWS. 

•Email or text clients 

•Store information about clients – either on 

a computer or on paper 

•Monitor your salon with CCTV 

•Store CVs – of both employees and 

prospective candidates 

•Hold next of kin contact details for staff 

or customers 

•Have an online booking facility 

•Collect contact details for clients access to 

your salon WIFI 

•Hold information on clients aged under 16 

And that’s just a selection. But Laura 

continues that the first step is to review 

what data you hold – on customers, staff and 

suppliers – why you have it, what you do 

with it and where it is stored. 

“GDPR requires you to have proof of 

clear, specific and freely-given consent 

from individuals, so it’s likely you will need 

to refresh your consent in order to send 

marketing emails/texts to clients,” she says. 

“You also need a record of their consent.” 

Ensure your privacy policy is clear on why 

you hold data, what you do with it, where it 

is stored, for how long, and how someone 

can request for their data to be removed. 

This is also something the whole team 

needs to be involved with, so make sure 

you tell staff about GDPR, ensure they 

understand the new requirements and build 

in a process to regularly review and 

update customer data. 

“When we heard about GDPR late last year, we spoke to a 

GDPR specialist to demystify it. This helped us recognise 

where and how we needed to change and tackled the important 

communication with our clients about holding their records. Our privacy 

policy explains why we hold their data and what it will be used for: 

colour records, text appointment reminders and for those agreeing to 

receive promotional material, a monthly newsletter and birthday and 

Christmas cards. It took us three months, but every existing client has given us permission 

to store their data, and those who asked us to remove them, we did it immediately, and we 

take their details every time they book. The few inactive clients who haven’t confirmed will be 

removed by the deadline. Transparency is key and we display our policy on the reception desk 

and on our website. Next stop is running through the same process with our team!” 


#BusinessEdit 

BUSINESS 

BUILDER 

Want to plump up your 

profits? There’s more to 

the salon than hair – as 

part of the Festival of 

Colour, Salon Services 

is offering buy three 

get one free across gel 

and nail polish! Both 

services are easy to 

add-on in a hair salon, 

especially when clients 

are having colour 

treatments and are 

spending longer 

in that chair... 

THE SERVICE STATION 

In association with 

Innovative launches, expert advice and business 

boosting ideas – drop in and feel the buzz! 

ON RIGHT NOW 

It’s the Festival of Colour at Salon Services! 

There’s an amazing offer; buy five tubes of colour 

and get one free! And you can mix and match 

across brands, including colour legend Guy 

Tang’s new #mydentity and the brilliant Kenra 

Color! Be quick – it ends on 31 March. 

TEACH 

ME! 

While we’re in 

the mood for 

colour, how about 

building up your 

balayage skills? 

The Freehand 

Hair Painting 

course is perfect 

– the trend right 

now is all about 

technique, so 

visit salonservices.com 

for dates 

near you. 

WELL-GROOMED 

BUYS FOR THE BOYS AT 

We love something new to get excited about, and 

boy, is Salon Services delivering the goods! Meet 

Burban, available across stores and online – this 

exclusive own-brand range includes products 

for all barbering and grooming needs, and was 

developed with the help of Mike Taylor, one of 

the UK’s leading barbers and educators. We’re 

particularly keen on the new Beard Balm, which 

keeps bristly beards detangled and itch-free! 

ASK ME 

ANYTHING 

THERE ARE EXPERTS INSIDE 

EVERY BRANCH OF SALON 

SERVICES, WITH KNOWLEDGE 

TO SHARE, SO JUST ASK! 

Meet Salon Services Top 

Store Manager of the 

Year winner, Paul Owen, 

based in Cardiff 

Q: How can I achieve 

the perfect grey/silver? 

A: “To properly prepare 

your client for the tinting 

process, and to show the 

dye’s true colour, the hair 

needs to be bleached to 

a level 10 platinum. This 

isn’t always achievable 

with one appointment – 

something that can be hard 

for our customers’ clients 

to understand! I always 

recommend that Olaplex 

should be used during 

every step of the process, 

as this allows you to rebuild 

the strength, structure and 

integrity of hair. One of the 

best products to achieve 

the lift is Guy Tang’s 

#mydentity Big 9 – which 

can lift nine levels in one 

sitting. #mydentity allows 

stylists to recreate some 

of the hottest colour trends, 

as well as more natural 

looks, and includes premixed 

formulas of on-trend 

hues such as silver, rose 

gold and smoky lavender. 

Our customers love it!” 

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM 


33

n target 

Your targeted toolbox to help build your 

salon business bigger and better, in association 

with Salon iQ and the Creative HEAD Reader Panel 

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons 

employing four or more staff and spread geographically across the UK 

KICK-ASS COLOUR 

There’s a reason Creative HEAD has unveiled 

a new colour brand, PAINT (free with this issue 

and online at creativeheadmag.com/paint). 

The spotlight is on professional colour, and 

social media is exploding with images of colour 

transformations that are driving client interest 

and possible business. To encourage clients to 

banish the box dye and hit UK salons instead, 

the focus needs to be on technique and 

expert application and advice. Use your social 

media channels to illustrate all that – along 

with transparent costs, time and no fi lters – it’s 

brilliant advertising without the big bill. 

Top three reasons clients colour their hair 

1. TO COVER GREY 

2. TO FOLLOW TRENDS 

3. TO ENHANCE NATURAL COLOUR 

What is the average time between colour 

appointments? 

SEVEN WEEKS 

Are colour clients more likely to spend on 

backwash treatments? 

YES 96% 

AVERAGE RETAIL TURNOVER 

8.3% 

AVERAGE CLIENT SPEND (EX. VAT) 

£48.48 

NEW CLIENTS ACCOUNT FOR 

8.5% OF VISITS 

(January 2018) 

“Colour clients are 

very keen to spend 

money on backwash 

treatments, especially 

if they are delivered in a 

pampering environment. 

Beauty and hairdressing 

seem to be merging…” 

BEVERLEY BATES, THE RETREAT 

ARE YOU 

ON TARGET? 

Business in January compared 

with December? 

STABLE 

6% 

DECLINING 

94% 

Business in January compared 

with January last year? 

STABLE 

6% 

DECLINING 

11% 

GROWING 

83% 

SNAPSHOT 

HOW WAS COLOUR BUSINESS LOOKING 

IN UK SALONS IN JANUARY? 

221 

The average number 

of colour clients 

per salon 

34% 

The percentage of 

in-salon services 

that were colour 

10 

The average number 

of weeks between 

colour visits 

£67 

The average spend 

per colour client 

WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL ON 01892 280123 OR VISIT SALONIQ.COM 

34 


#BusinessEdit 

STEPHANIE 

STEVENSON 

PROSTYLES 

WHAT IS IT THAT MAKES 

PROSTYLES UNIQUE? 

We’ve taken a new approach 

to extensions, by going to 

the top 10 per cent of salons 

and asking them what 

they needed and what they 

thought was missing from 

existing extension brands. 

It helped us change the 

way we look at everything – 

including the options for hair 

quality, hair length and, most 

importantly, colour choices. 

Our creative team are session 

and fashion stylists, giving 

them access to the colour 

trends, which allows us to 

change our colours for salons 

to remain current. 

HOW IMPORTANT IS 

EDUCATION? 

There is a growth in courses 

available from brands and 

wholesalers which lead 

stylists to believe they 

are ‘qualified’. So many 

adverse results and court 

actions stem from a lack of 

knowledge in application. 

We offer City & Guilds 

qualifications to all our new 

salons and train existing 

operators to these standards. 

WHAT PLANS DO YOU HAVE 

FOR THE YEAR AHEAD? 

We’re at Salon Smart this 

month, and we’re so excited 

to share with everyone our 

new brochure. We are also 

launching Big Hair No Care, 

a collection of wigs and 

clip-in extensions for afro 

hair created by the brilliant 

Freddie Harrel. We’re 

expanding fast and excited to 

see where 2018 takes us! 

Q 

A 

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES! 

NICOLA CLARKE 

NICOLA CLARKE @ JOHN FRIEDA 

What has been your most challenging colour job working at Fashion Week alongside 

Sam McKnight and why? 

Jay Birmingham @jaybirminghamhair 

Probably colouring hair in bathrooms in odd venues. I had to colour a model’s hair in a toilet 

which wasn’t the easiest thing to do – wash hair in a tiny sink with separate hot and cold taps. 

That was for a Ralph Lauren show in New York. 

If you could do anyone’s hair past or present, who would it be? 

Amy Fish @amyfishcolour 

Blondie’s Debbie Harry in the ’70s or ’80s! 

As someone who is vastly experienced as a colourist, how do you keep your ideas fresh 

and relevant? Are there particular things you are influenced by? 

Andria Kaisharis @fowler35LDN 

I work with artists and relevant people so it’s a collaboration and we push one another as 

artists, it also makes life a whole lot more interesting. 

Do you think social media and retouching is having a positive or negative effect on 

the use of colour? 

Melissa Timperley @melissasalons 

Having been in hairdressing for so long, it’s a job I’ve always had to do – explaining what’s 

been retouched and what’s achievable. It was the same with magazines. You just have to 

remember that nobody puts up their worst pictures and normally there has been a level of 

retouching with most images. 

What is the worst colour nightmare experience you have had, and how did you deal with it? 

A persistent @melissasalons 

Normally it’s when you’re working on a client that thinks they’re a colourist and they think 

they know more than you, and you make the mistake of listening to them. 

What advice do you have for colourists that want to get involved in the session industry? 

Casey Coleman @caseychair 

Either contact an agent or get in contact with a stylist whose work you love and ask if they 

need help. Be flexible and accommodating – it’s hard work and long hours. 

Next month: It List It Guy, Ky Wilson. Tweet us your questions @creativeheadmag 


35

#BusinessEdit 

Concerns over 

government 

‘T Levels’ 

THE NHF has raised concerns about the 

government’s plans to develop new collegebased 

technical qualifications, or ‘T Levels’, 

for hair and beauty, following the May 

launch of new ‘trailblazer’ apprenticeships 

for hair professionals. 

Trailblazer apprenticeships are set 

at a higher standard and cover a wider 

range of skills than the older ‘framework’ 

apprenticeships. 

An NHF survey revealed 97 per cent 

of employers saw apprenticeships as the 

preferred route into hairdressing. T Levels 

will include mandatory work placements, 

but not nearly as much as under an 

apprenticeship. 

However, to convince employers that an 

apprenticeship and a T Level gave learners 

the same ‘salon-ready’ skills, businesses 

would want all learners on T Levels to 

take the same independent, end-point 

assessment that apprentices have to pass. 

CHILDCARE HELP 

SET TO BE CHANGED 

A NEW TAX-FREE childcare scheme will replace 

childcare vouchers from April. The new scheme 

offers tax-free childcare worth up to £2,000 a 

year to eligible parents, a benefi t 

that could help more parents 

stay in work. To qualify, 

each parent must be 

aged over 21 and 

working, earning an 

average of at least £120 

per week and employed 

or self-employed. 

CHARGING 5P 

FOR PLASTIC BAGS 

IS TO BE EXTENDED TO 

ALL ENGLISH RETAILERS, 

NOT JUST THOSE 

EMPLOYING MORE 

THAN 250 STAFF 

TWO-THIRDS UNPREPARED 

FOR NEW DATA LAWS 

NEARLY TWO-THIRDS (65 per cent) 

of NHF members surveyed about 

the new General Data Protection 

Regulation (GDPR) admit to not 

knowing “much” or “anything at all” 

about it and its implications. 

The new data protection law, which 

comes into force on 25 May, will 

affect how salons keep, maintain 

and manage client and team records, 

client contact details, children’s 

names, allergy test results and any 

medical information. 

It will also mean if businesses want 

to carry on sending out promotional 

information, appointment reminders 

or offers to clients, they will need to 

be able to show clients have given 

HAVE YOU STARTED TO CHANGE HOW YOU HANDLE DATA IN YOUR 

BUSINESS READY FOR THE GDPR DEADLINE? 

Yes we have started 

to make changes 

It’s on our radar but we 

haven’t started yet 

No, we have no 

idea what to do 

their specific consent to receive this. 

Get it wrong, and businesses can be 

fined anything from 2 per cent to 4 

per cent of their annual turnover. 

More than half (57 per cent) said 

they had “no idea what we need 

to do”, while a third (33 per cent) 

conceded it was “on their radar” but 

they had, as yet, not taken steps to do 

anything about it. 

Hilary Hall, chief executive of the 

NHF, said: “When you’re busy, things 

like data management can easily 

slip down the to-do list. But GDPR is 

something salon owners need to be 

engaging with right now.” 

Watch the NHF GDPR webinars on 

6 March and 17 April at nhf.info 

0% 10% 20% 30% 40% 50% 60% 

WHICH STATEMENT DEFINES HOW YOU FEEL ABOUT GDPR BEING ENFORCED? 

I’m extremely worried 

I’m conscious I need 

to make changes 

I’m not worried at all 

It’s yet another thing we 

have to worry about 

0% 10% 20% 30% 40% 50% 

Hair apprenticeships fall by 8 per cent 

GOVERNMENT FIGURES HAVE shown a further steep decline in the 

number of people starting apprenticeships, while hairdressing apprenticeships 

haven’t been hit quite as hard. 

In hairdressing, the number starting apprenticeships in 2017 fell by 8 per 

cent compared with the previous year and 11 per cent for barbering. Across all 

sectors, figures from the Department for Education revealed a drop of 27 per 

cent in August to October 2017 compared with the same period in 2016. 

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 

36 


#BusinessEdit 

KEN’S CLINIC 

GOT A BUSINESS HEADACHE? 

LET KEN WEST, DIRECTOR OF BUSINESS 

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION 

LIFE 

LESSONS 

KEN’S DIAGNOSIS 

SEE 

KEN WEST 

SPEAK AT 

25 MARCH AT THE PARK 

PLAZA, LONDON 

This is a super question Melissa and 

one that has an apparently simple and 

yet complex answer. ‘Expand when you 

are ready to’. So why is that simple and yet 

complex? Well, far too often salon owners 

open a second salon for the wrong reason – 

ego! Many of us want to grow but big does 

not always mean beautiful. I know many 

salon owners who make a fabulous living 

out of one beautifully formed salon. 

The right prices, the perfect team, a 

wonderful clientele and more importantly a 

healthy profit margin. Ego is not a bad thing 

but sometimes it can lead you to make rash 

decisions, especially when 

faced with what looks 

like an opportunity. A 

business for sale, an 

empty unit to let, they 

can be very tempting. 

So when is it right 

to grow? Well it’s 

a bit like life 

really, we 

move when 

our existing 

house is 

too small or 

when those 

we love feel 

the time is 

right to leave 

home and we 

If someone is 

thinking of 

opening a second 

salon, what 

advice would 

you give them? 

MELISSA TIMPERLEY, 

MELISSA TIMPERLEY SALON 

decide to grow with them. If your salon is 

too busy and your team utilisation numbers 

are too high, then the time could be right 

to look for a bigger or second ‘home’. But 

just like moving home, make sure you can 

afford it. Opening a salon is expensive. 

You need two things, start-up capital and 

working capital. Your first salon should 

ideally be producing enough surplus 

cash to tide you over the initial start-up 

period that any salon has. It will probably 

take three to six months before you 

have an income near to your break even 

point. Larger salon groups often plan for 

much longer. Rent, rates, overheads and 

guaranteed salaries all have to be paid from 

somewhere, and cash flow in a new salon is 

always a challenge. 

Splitting your existing team to man a new 

salon can often mean twice the overheads 

with the same total income. However, if you 

have ‘children ready to leave home’, it is far 

better to combine your talents to provide an 

opportunity for an amazing stylist than to 

lose them completely. This would of course 

require their financial commitment and 

therefore a share of the potential 

risk to make this happen. Expansion is 

exciting and I would hate to pour cold 

water onto anyone’s dreams, but I have 

also been saddened by seeing someone lose 

everything they had worked for 

by expanding too soon. 

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO 

HELP WITH? Email KenW@365Hair.com or tweet @creativeheadmag 

GAVIN 

HOARE 

RICHARD WARD 

HAIR & METROSPA 

SEE 

GAVIN 

HOARE AT 

25 MARCH AT THE PARK 

PLAZA, LONDON 

Learn to listen. As an 

industry, we love talking 

about ourselves, but we 

must never lose sight that a 

client appointment is about 

them! So talk the business 

of hair before you get onto 

the niceties and be the 

expert you are trained to be. 

Concentrate on the 

long game. Grow your 

own team and cultivate a 

culture of delivering great 

service. Give your team 

the autonomy to deliver 

professional, educated 

advice whatever their role. 

Match-make your 

clients to the right team 

member and watch the 

relationship grow. In an 

industry of individuals, 

it’s essential that whoever 

is taking our bookings 

is educated on not only 

the services we offer, but 

also in understanding the 

sensibilities of the team. 

Never believe that you 

only have to say things 

once to your team. 

Instigating change on the 

salon floor is a constant 

drip feed of information. 


37

CREATIVEHEADMAG.COM/MOSTWANTED 

CREATIVEHEADMAG.COM/THEITLIST 

@creativeheadmag.com #MWIT18

WE ARE GO! 

MOST WANTED 

AND THE IT LIST 

CREATIVE HEAD CELEBRATES PEOPLE 


WHO DO REMARKABLE THINGS 

event 

2018


WOULD THE 

STARS OF SALON 

AND SESSION 

PLEASE 

STAND UP? 

CREATIVE HEAD’S MOST WANTED AWARDS CELEBRATE CREATIVE 

SKILLS AND BUSINESS EXCELLENCE IN ALL AREAS OF HAIRDRESSING

INDIVIDUAL AWARDS 

TEAM AWARDS 

MALE GROOMING 

SPECIALIST 

For a salon or session hairdresser demonstrating 

stand-out work in men’s hair 

Category sponsor 

AWARD FOR 

INNOVATION 

Rewarding an original hairdressing initiative that has 

proven successful, either for the salon business or for 

the industry at large 


BEST SALON TEAM 

For teamwork at its best 


CREATIVE TALENT 

For a creative director or senior stylist with exceptional 

artistic skill and commercial expertise 


BUSINESS THINKER 

For a salon owner or director who has built an 

outstanding salon business 


HAIR TREND 

For the best on-trend image of the year 


SESSION STYLIST 

For the most exciting hairdresser 

working in fashion 

BY NOMINATION ONLY 


BEST LOCAL SALON 

For a salon that best serves 

its local community 


BEST SALON 

EXPERIENCE 

For a salon that delivers 

top customer service 


COLOUR EXPERT 

For a colour director or senior colourist with exceptional 

technical skill and commercial expertise 


HAIR ICON 

For the most inspirational 

hairdresser of 2018 

BY NOMINATION ONLY 


BEST NEW SALON 

For a new or revamped salon 

that turns heads 



STAY TUNED 

ENTRY DEADLINE Monday 14 May 

ENTRY FORMS creativeheadmag.com/mostwanted 

FOLLOW US @creativeheadmag #MWIT18 

TALK TO US 01434 610940 / events@alfol.co.uk

WORK HARD. 

DREAM BIG. 

GET NOTICED 

CREATIVE HEAD’S SEARCH FOR NEW INDUSTRY STARS

FOR HAIRDRESSERS 

AGED 30 OR UNDER 

THE RISING STAR 

FOR A YOUNG SALON ASSISTANT WHO’S ENTHUSIASTIC, HARD-WORKING 

AND FAST-IMPROVING – A NEW TEAM STAR 

THE FASHIONISTA 

FOR A YOUNG STYLIST MAKING THEIR MARK 

IN THE WORLD OF FASHION 

THE ENTREPRENEUR 

FOR A YOUNG SALON OWNER WHO’S CREATED AN 

EXCITING AND SUCCESSFUL BUSINESS 

THE VISIONARY 

FOR A YOUNG STYLIST OR TECHNICIAN 

WHO’S PUSHING BOUNDARIES 

THE IT GIRL AND IT GUY 

TWO TROPHIES – ONE FOR A FEMALE, ONE FOR A MALE – EACH AWARDED TO A YOUNG HAIR PROFESSIONAL 

EXCELLING IN ALL AREAS OF THEIR CRAFT AND DESTINED FOR GREATNESS 

STAY TUNED 

ENTRY DEADLINE Monday 21 May 

ENTRY FORMS creativeheadmag.com/theitlist 

FOLLOW US @creativeheadmag #MWIT18 

TALK TO US 01434 610940 / events@alfol.co.uk 

event

Simon Tickler, Salon Success 

Carolyn Sweeney, Creations 

Jonathan Andrew, Jamie Stevens 

Gavin Hoare, Richard Ward 

Hair & Metrospa 

Matt Robinson, Mr Robinson’s Barbershop 

Andrew Mulvenna, Andrew Mulvenna 

Monica Teodoro, L’Oréal Professionnel 

Sarah Guild, BrandSTAND 

Communications 

Zoë Vears, Salon Success 

Hari Efthymiades, 

Cut & Grind 

Jennifer Linton & Joanna MacDonald, 

Linton & Mac 

Dale Hollinshead, Hazel & Haydn 

Alan Edwards, Alan Edwards 

Ken West, 3•6•5 Hair 

HURRY! 

Tickets nearly sold out! 

WEEKEND PASS – 

MONDAY PASS – 

Jane Williams, Reed Hair 

Tom Chapman, Tom Chapman Hair Design 

In partnership with 

Associate sponsors

Simon Webster 

Hair 

Joanna Hansford, 

Jo Hansford 

Sally Montague, Sally Montague Hair Group 

Brooks & Brooks 

Larry King, Larry King 

Skyler McDonald, 

Skyler London 

waiting list only 

call 01434 610944 

Ky Wilson, The Social 

Sam McKnight 

25-26 MARCH 2018, LONDON 

Andrew Cannon, Ruffians 

BRIGHT IDEAS, REAL EXPERIENCES – 

TRIED, TESTED AND TALKED ABOUT BY 

REAL HAIRDRESSERS, JUST LIKE YOU. 

HEAR FROM THEM ALL! 

CALL TO BOOK 01434 610944 

More details creativeheadmag.com/salonsmart 

creativeheadmag.com/salonsmart @creativeheadmag #salonsmart18

Boy 

meets 

girl 

To celebrate talent across the Aveda salon network, the brand is 

hosting a running series of #AvedaArtist competitions, where 

stylists enter creative images on social media with a chance to 

win a shoot day mentored by one of the Aveda Artistic team. 

Winners Kara Welsh, David McIntosh and Barry Spears from 

James Dun’s House in Scotland were invited to direct their own 

shoot at Aveda in central London, tasked with the theme 

of gender fluidity. What would the Aveda Artists create? 

PHOTOGRAPHY BY DANIEL SIMS 

46 




47

“After doing London Fashion Week for the first time, 

I realised I really enjoyed creating more unconventional 

looks, so I entered the #AvedaArtist competition. 

We took inspiration from Prada A/W17, where the hair 

was a wet-look texture with a lot of baby hairs” 

GO ONLINE to see all the competition 

entries by searching #avedaartist 

on Instagram, and visit @AvedaUK 

KARA WELSH, JAMES DUN’S HOUSE 

@karalwelsh @jdhaveda @jdhglasgow 


“I entered the #AvedaArtist 

competition because it gives 

you a great platform to create 

something you envisage. 

This look is Sports Illustrated 

meets Kurt Cobain! Beachy, 

grungy, filled with texture” 

“I wanted to push myself 

creatively. I did some 

session work years ago, 

but have been salon-based 

since. To come back to it 

and learn new things on 

a shoot is fantastic!” 

DAVID MCINTOSH, JAMES DUN’S HOUSE 

@dpmhair @jdhaveda @jdhglasgow 

HAIR Kara Welsh, David McIntosh and Barry Spears, James Dun’s House. AVEDA CREATIVE DIRECTION Jack Cunningham-Rose 

(@misterhaircolour) and Luke Castillo (@lukeccastillo). MAKE-UP Lucy Broggio (@lucy.broggio_mua) 


BARRY SPEARS, JAMES DUN’S HOUSE 

@barryspearshairx @jdhaveda @jdhglasgow 


49

CREATIVE HEAD EDUCATION 

e ducation 

"Over to me!" 

OUR 

FEATURED ARTIST 

IN MARCH IS 

CHRISTOPHER BROOKER 

He created some of the most iconic haircuts of 

the ‘60s – The Firefly, Brush, and Thatch. Now Vidal’s 

former creative director and right-hand man is here 

to share his stories and his insight! 

e ducation 

HEAD ONLINE NOW! 

CREATIVEHEADMAG.COM/EDUCATION

NEW BC 

BONACURE

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HITS THE MARK 

EVERY TIME 

“ 

BC BONACURE is a great range and 

now with the new upgrade, the range is 

outstanding. With micellar technology 

and new products being introduced the 

range has really taken off within the salon. 

Covering every hair type from damaged 

hair, to coloured and even really hard to 

maintain hair, Schwarzkopf Professional 

offer yet another incredible hair care range 

for both stylists and clients, without the 

designer price tag! BC Bonacure hits 

the mark every time! 

” 

GARY TAYLOR 

EDWARD & CO

Schwarzkopf Professional 

believes beauty is both inside and 

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NEW BC 

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COLLAGEN 

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• Added to BC formulations 

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PEPTIDE 

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Now the company’s professional labs have 

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To discover how to be a BC Bonacure stockist, 

or for more information, please visit: www.schwarkopfpro.com

THIS IS 

and we’re a miß i! 

WE WANT TO CELEBRATE COLOUR AND THE ARTISTS CREATING IT; TO HAVE A FRANK AND OPEN 

CONVERSATION ABOUT SALON COLOUR – HOW IT’S REPRESENTED ONLINE, CLIENT EXPECTATIONS; 

TO SHARE AND GROW COLOUR SKILLS, IDEAS AND FORMULAS. LET’S WORK TOGETHER… 

WHAT DOES IT INCLUDE? 

● A stellar panel of colourists – the PAINTERS – who’ll share images, 

experiences, formulas, opinions, videos, favourite looks… and more! 

● Colour collections 

● New launches and services 

● The latest trends from the runways 

● Spotlights on stellar colourists – established and up-and-coming 

● Colour events and competitions 

● Step by steps and techniques 

● Videos 

● Formulas 

● #ColourIRL – looks from the salon in an Instagram feed bar! 

S/S18 

Live yr 

life in 

COLOUR 

In print 

Spring/Summer 2018 

FREE with this issue! 

CREATIVEHEADMAG.COM/PAINT

52 


T R U E T O 

FORM 

THESE ARE TESTING TIMES, AND COLLECTIVE ACTION IS USURPING THE CULT OF 

PERSONALITY, LEAVING CELEBRITY-LED FASHION LOOKING STALE. SASSOON’S 

SALON COLLECTION REFLECTS HOW TRADITIONAL FRENCH WORKWEAR LABELS 

HAVE BECOME A SOURCE OF INSPIRATION. NATURAL AND EFFORTLESS RESULTS 

ARE ACHIEVED THROUGH HONED CUTTING THAT APPEARS INVISIBLE; COLOUR IS 

DELIVERED WITH PRECISION. THIS IS FORM 

PHOTOGRAPHY BY BENJAMIN VNUK 


53

54 



55

56 


HAIR The Sassoon International Creative Team, led by Mark Hayes. MAKE-UP Daniel Koleric. STYLING Lucie Perrier 


57

58 



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59



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CREATIVE HEAD 61

THE 

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62 



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63

64 



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65

For the convenience of shopping online and in store visit: www.salon-services.co.uk

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COME 

TOGETHER 

MOST WANTED CREATIVE TALENT WINNER, CRAIG CHAPMAN, SHARES 

WITH US HOW, THANKS TO HIS MENTOR’S SUPPORT, A SALON OWNER 

FROM CORNWALL NOW RUNS A NATIONWIDE CREATIVE AGENCY. 

THE TALE IS SET AGAINST A STUNNING PHOTO SHOOT CREATED 

WITH REDKEN, EXCLUSIVELY FOR CREATIVE HEAD 

PHOTOGRAPHY BY BARRY JEFFREY 

68 


“Raising your profile outside your area 

when you’re from a small town in Cornwall 

isn’t the easiest to achieve. And that’s 

where HAIRDOTCOM found its roots; it’s 

my session styling company that offers 

creative hair for editorial, TV campaigns 

and celebrities. It was designed not only 

to expand my career beyond being a salon 

owner, but also to provide opportunities for 

stylists to work in London without having 

to make the move there” 


69

“HAIRDOTCOM is represented by Alchemy 

for the Eyes, which specialises in booking TV 

and music jobs. It has led to some exciting 

projects, such as working with Steps, Kylie 

Minogue and DHC skincare; we’ve even 

taken a team over to Cannes Film Festival 

and styled Gemma Arterton, the De Niro 

family and Trudie Styler. But the cherry on 

top so far has been The Voice UK, where I’ve 

taken members of my salon team, as well as 

hair buddies such as Matt Gavin, Ashleigh 

Hodges, Laura Kulik and Rebecca Wilcox. 

We’ve been supported by Redken, Balmain 

Paris Hair Couture, Trendco and Hair by 

Sleek with products, extensions and wigs. 

On one show alone we had 60 people to look 

after, including dancers, bands and choirs… 

and we’ve bagged The Voice UK for 2018!” 

70 


HAIR Craig Chapman using Redken and Trendco, with Matt Gavin, Ashleigh Hodges and 

Rebecca Wilcox. MAKE-UP Joanna Bernacka-Pettit using MAC. STYLING Magdalena Jacobs 

“My proudest achievement is that 

all this is based from Launceston, 

with a bunch of creatives scattered 

all around the UK – Roberto Muroni 

and Leighanne Regan are our newest 

HAIRDOTCOM comrades! Between us 

we have lots of front covers and hair 

features published across the globe, 

as well as work for TV shows, pop 

sensations and A-list celebrities. 

And more is still to come…” 

AND THAT’S 

JUST PART OF THE 

STORY. CRAIG WOULD 

LIKE TO SAY A HUGE 

THANK YOU TO 

SOMEONE SPECIAL... 


71

NO ME 

WITHOUT YOU 

A DECADE AGO CRAIG CHAPMAN ENTERED A CREATIVE HEAD COMPETITION TO 

ASSIST ONE ERROL DOUGLAS MBE. IT WAS AN EVENT THAT WOULD CHANGE HIS LIFE 

“HAVING BEEN IN hairdressing for 31 years, I can honestly 

say I’m more in love with our industry than ever. We get to be 

creative, make people feel good and pretty much have a blast 

all of the time – well most of it! 

“That said, for a good 15 years I was just in the salon, 

with the odd teaching job here and there and dabbling in 

competition shoots. But I didn’t know where I was heading 

or what my future plans were. I was looking around and 

trying my hand at a few industry events, but due to personal 

circumstances I withdrew to Cornwall and settled for what 

I had. It was cool but I knew something was missing. 

“One Friday, 10 years ago, I got a phone call at the salon. 

My receptionist Di, now my fabulous manager, said: ‘Errol 

Douglas is on the phone!’ Now, everyone in our industry 

knows that Errol is a hero – officially now he is a Most Wanted 

Legend – and I was a nobody in Cornwall. What the heck was 

he doing calling me? 

“It turned out I’d won a Creative HEAD competition 

to assist him in Sydney for the Australian Hairdressing 

Awards Gala show! WHAT?! I was gob-smacked! That 

day, the element that was missing in my career just turned 

up… INSPIRATION! 

“The trip was incredible, especially the nights out! I loved 

the buzz of a live show and the prep was a steep learning 

curve having really only had salon floor experience before. 

I mean, I could knock out a dozen Mrs Jones blow-drys in 

10 minutes, but create stage-worthy sculptures from nothing? 

I jumped right in. 

“Yet the best element was realising I’d met a man who cared 

about how well people around him did, and if he saw potential 

he’d go all out to help them. 

“My mentor. I don’t even think that this phrase has been 

said between us, but that’s what Errol has become to me. In 

the past 10 years I have helped Errol on numerous shoots, 

72 


Fashion Weeks, personal projects. I’ve been introduced to 

so many hairdressing legends, judged awards and won quite 

a few myself. And who has been pushing me all the time? 

Errol Douglas MBE. 

“But it’s not only me – I have watched Errol help so many 

people with such grace and commitment, and those who 

know Errol see it too. Whether it’s his salon team or his 

personal dedication to seeing a creative find their path, 

he does it with passion, loyalty and a booming laugh. 

Our industry runs through that man’s veins! 

“I am eternally grateful to him for showing me the way. 

And this is also a personal note to all the stylists out there 

that want to succeed, want to excel and want to experience 

everything our incredible industry has to offer. When you see 

an opportunity you must grab it, even if it makes you feel sick 

with fear. Those are the ones that will drive you forward and 

where you’ll meet the most amazing people. And I can pretty 

much guarantee there will be that person that will see your 

determination and want to help – your mentor. 

“They come in all shapes and sizes, and some only last for 

a short time, but there will always be ‘the one’ who will make 

sure you never forget who you are and what you’re capable of. 

Barry Jeffery is another who rings true for me – he’s done all 

of my photographic work for the past 15 years! 

“I’m basically a small-town hairdresser – Launceston has a 

population of fewer than 15,000, no cinema, no train station, 

I can’t even buy a pair of shoes without travelling 25 miles! 

But, because I met an industry legend who saw my potential, 

I now have a Most Wanted Creative Talent award (Errol has 

three!), a TV and celebrity career and a session company – 

HAIRDOTCOM. Proud? I’d say so – and I’ve now got 300 

pairs of shoes! Could I have done this without a mentor? 

Yes probably. Could I have done as well as I did? Definitely 

not! So my question to you is: who’s YOUR mentor?” 


73

PHOTOGRAPHY BY CATHERINE HARBOUR 

74 



75

76 


HAIR Saks Art Team. MAKE-UP James Butterfield. STYLING Karl Willett 


77

Scene 

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE! 

Skyler McDonald 

Yesmin O’Brien 

GREATER 

than Gatsby 

Sean Hanna 

IT’S AWARDS SEASON across the salon groups, and seanhanna joined 

the party with its bash at London’s Hideaway Club, replete with a The 

Great Gatsby-inspired theme. The seanhanna Creative Team, led by 

Skyler McDonald, kicked it all off with five show-stopping looks that 

included airbrushing, broidering and men’s styling – a big campaign for 

seanhanna last year. The seanhanna awards followed, and its Worcester 

Park salon was named Salon of the Year. Guest presenters on the night 

included James Francis, Arthur Ehoff and Stacey Marshall from L’Oréal 

Professionnel, along with Leila Bromfield from ghd. The Roaring 

Twenties have never looked more fun! 

78 


Rush Artistic Team 

Kevin Davy White 

Rush Kensington 

Rush Bristol 

Rising 

HIGH 

Stell Andrew, Adam Bryant 

and Andy Heasman 

Held at the Phoenix Theatre in London, 

Rush celebrated another year with 

its annual Rush Oscars. Hosted by 

international creative director, Andy 

Heasman, and international colour 

director, Chris Williams, there was plenty 

to celebrate, including the launch of the 

Rush Academy, which will be headed up 

by new academy director, Adam Bryant, 

joining from Ethos Hairdressing. To get 

the party started, Rush client and X Factor 

star Kevin Davy White performed The 

Beatles Come Together. The brand donated 

£14,245 to Great Ormond Street Hospital 

from its Rush Live show, taking the total 

raised in more than eight years to £135,000. 

It was then on to the awards and the 

announcement of Ashley Haynes as the 

newest member of the Rush Artistic Team. 


Saks West Bridgford 

WATCH Luke Pluckrose create his amazing 

looks, only on Creative HEAD Education! 

Saks Yarm 

Family 

AFFAIR 

SEQUINS, CHAMPERS AND salon stars – more than 

500 of the hair and beauty #SaksFam came together 

to celebrate the brand. Hosted by Saks’ managing 

director, Stephen Kee, at the Hilton Metropole in 

London, the night included a look back over the group’s 

year, including the fantastic total of £115,000 raised for 

The Eve Appeal to aid research into gynaecological 

cancers, and the recognition of salon stars with its 

awards, where Saks Yarm was named Hair Salon of the 

Year and Saks West Bridgford Hair and Beauty Salon 

of the Year. The audience also enjoyed a spectacular 

presentation, Material World, by Luke Pluckrose and 

the Saks Art Team, inspired by Alexander McQueen’s 

A/W09 collection ‘Horn of Plenty’. Featuring wigs made 

from reclaimed materials such as rope, fur and paper, 

the show-stopping looks were a blunt bob composed 

of thousands of hair rings, and a ‘goldilocks’ claviclelength 

style made from 500m of gold-plated chain – 

both hand-assembled by Luke. 

80 


Adam Slama and Zoe Irwin 

WATCH Watch Rainbow Children 

online at creativeheadmag.com 

Harry Evans 

Lan Nguyen-Grealis 

Johanna Cree Brown and Roger Spy 

Casey Coleman (right) 

Gianni Scumaci 

It’s ritualistic 

WHAT DO SOME of the UK’s sharpest creative minds do to get ‘in the zone’? 

This and more was posed to the eight-strong panel at The Coterie: Creative 

Rituals event, hosted by session stylist and hair educator Gianni Scumaci. More 

than 100 guests crammed in to hear from session stylist Zoë Irwin, photographer 

Adam Slama, fashion designer Harry Evans, make-up artist Lan Nguyen-Grealis, 

It List Visionary Casey Coleman, Trevor Sorbie’s Johanna Cree Brown and film 

director Roger Spy, all discussing their individual artistic processes. The night 

included an exclusive premiere of Johanna and Roger’s new film Rainbow 

Children, commissioned by Creative HEAD. The fun-filled romp focused on the 

interplay of light and colour on both the dazzling metallic wigs and the designer 

wardrobe. With a promise of more Johanna and Roger projects to come, the 

audience left on a high, with goodie bags stuffed with styling must-haves from 

sponsor L’Oréal Professionnel. 


Selfie time with 

@karalwelsh 

Lights, camera, action! 

Colour training in the salon 

#Aveda 

Shooting the model 

for @karalwelsh 

In the 

frame 

The winning #AvedaArtists from @jdhaveda 

and @jdhglasgow – Kara Welsh, David McIntosh 

and Barry Spears – snap away 

Excited about the new 

#Aveda #Invati launch 

SHOOT AND SEND Want to give us 

a snapshot of your world? Tweet 

us at @creativeheadmag now! 

Behind the scenes with 

@dpmhair #AvedaArtists 

@barryspearshairx and 

@dpmhair – the merge of it all! 

Seeing the shoot on screen 

for the first time 

Ready for the close-up 

Pearl by @barryspearshairx 

82

Creative HEAD UK March 2018

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