Creative HEAD UK March 2018

alfolltd

In print•online•everywhere!

£4.50 MARCH 2018

Spring

fever

FALL IN LOVE WITH NEW


Buffed

blush

blonde

“I wanted to give Sophie’s

beachy ash blonde base a

modern update with extra shine

and dimension, so I chose to

balayage with a mix of rose

metallic and champagne rose

blonde tones, concentrating

around the front sections for

a strong face frame”

LEANNE CHADWICK, TECHNICIAN AND

STYLIST AT SAMANTHA CUSICK LONDON

Kenra Color Demi-Permanent 8RoM

and Permanent 10BrM


Silver

dream

queen

“Bodil’s hair was the

perfect light tone on

which to showcase

the beauty of the

metallic toners – they

create incredible texture

and depth; I love this

multi-tonal violetsilver

result”

MARIE AMAUGER,

TECHNICIAN AND

STYLIST AT SAMANTHA

CUSICK LONDON

Kenra Color Demi-Permanent

7SM, 7VM and 9VM

Gonna make a

STEP FORWARD, SPRING – AND AS YOU BURST

INTO BLOOM, MAY YOU BRING INTO OUR SALONS

A SURGE OF CLIENTS SEEKING FRESH LOOKS FOR

THE NEW SEASON. BECAUSE WE’RE READY FOR

THEM – READY WITH BREATH-TAKING COLOURS,

COOL STYLE INSPIRATION, SUPER SKILLED ARTISTS –

AND THE VERY BEST PRODUCTS FOR THE JOB


WELL HELLO, KENRA

PROFESSIONAL!

Originating in the US, Kenra Professional arrived

on UK shores in 2016 and was snapped up

by salons looking for performance-driven,

professional-only, high-quality products

delivering consistently superior results – while

at the same time meeting the daily needs of

both stylist and client. Cue the brand overview!

Introducing the three unique lines:

CREATIVE HEAD ADVERTORIAL

Kenra – packed with everyday care and styling

products and famed for its hardworking hairspray

portfolio (check out the best-selling Volume

Spray 25), the products come with a ‘hold index’

from 0 to 30, making client recommendations

super-straightforward.

Kenra Platinum – for ultimate

performance and style, Platinum utilises

luxurious ingredients and innovative

technology, enabling the style-savvy

to master more demanding looks.

Kenra Color – a straightforward,

easy-to-use hair colour line producing

consistently reliable results, offering

limitless combinations and unparalleled

grey coverage. The line comprises

permanent, demi-permanent, blonding

and demi-permanent rapid toners –

and includes stunning shade sets like

the Neon and Metallic collections.

change

“This is perfect for creating

lasting style on or off-set

– the strong hold creates

a great foundation to use

before heat styling. Spraying

between each layer on Bodil,

I was able to create big,

beautiful waves on her very

straight hair! After setting, I

brushed them out and they

bounced up effortlessly!”

EMMA FORDHAM, MASTER STYLIST

AT SAMANTHA CUSICK LONDON

Kenra Volume Spray 25


“This spray provides

hold and stability,

perfect for creating a

tight, high pony, and

the best foundation for

a sleek, polished braid.

The great thing about

it is that it brushes

out easily, perfect for

styling – and restyling!”

ADAM COOKE, SENIOR STYLIST

AT SAMANTHA CUSICK LONDON

Kenra Artformation Spray 18

MEET SAMANTHA CUSICK

A salon owner and colour specialist with a vision to do

things differently. “We want to create effortlessly cool

hair that our clients can wear and maintain every day,

from a location and atmosphere we all LOVE,” says

Samantha Cusick. When Kenra arrived in the UK it

wasn’t long until Samantha, her team and clients were

loving the Kenra effect in her Notting Hill salon.

Suitably smitten with the brand and its capabilities,

Creative HEAD tasked the Samantha Cusick London

Team to showcase Kenra in all its glory. Commercially

cool, beautifully modern and positively popping off the

next few pages, meet the looks your clients will love

this season – and beyond…


CREATIVE HEAD ADVERTORIAL

Rich

copper

rose

“I chose a base colour that

would enhance, refresh

and add gloss to Amy’s

natural tone, then lightened

sections throughout to create

definition and dimension”

LAUREN ROADS,

SENIOR TECHNICIAN AND STYLIST

AT SAMANTHA CUSICK LONDON

Kenra Color Demi-Permanent 8RoM


Max shine

brunette

“I applied colour in super-fine

balayage pieces – mainly

through the end lengths,

and blending each piece

carefully to create a

seamless, natural-looking

result giving Nikita’s existing

hues a glossy lease of life”

RACHEL SYAS, SENIOR TECHNICIAN AT

SAMANTHA CUSICK LONDON

Kenra Color Lightener


CREATIVE HEAD ADVERTORIAL

“I loved working with

this product – it creates

natural, beautiful

texture and gives

hold and grip without

weighing down hair

or reducing volume”

KONSTANTINOS MANTZIOKAS,

MASTER TECHNICIAN AND

DIRECTOR AT SAMANTHA

CUSICK LONDON

Kenra Platinum Dry

Texture Spray 6


Chic

summertime

blonde

“I loved using the oil, it left

the hair so sleek and easy

to tame. Its lightweight

formula – and the fact you

can use it both wet and

dry – helps a lot and the

fragrance is mind-blowing”

APRIL TAYLOR, MASTER TECHNICIAN

AND DIRECTOR AT SAMANTHA

CUSICK LONDON

Kenra Platinum Revive Oil


CREATIVE HEAD ADVERTORIAL

“I wanted to create the

ultimate sun-kissed summer

blonde for Kirsten. I gave

her a soft, natural root and

applied balayage colour

through the lengths – making

it expensive-looking and

totally commercial – the

Demi-permanent colours

are perfect for this”

SAMANTHA CUSICK,

OWNER OF SAMANTHA CUSICK LONDON

Kenra Color Demi-Permanent 7NA,

10N and Permanent 10BrM


Crazy

hot curls

“Jess already had beautiful warm

brown tones running through her

hair, and amazing natural texture

– it would have been a travesty

not to make the most of it. I’m

completely obsessed with this

product – it smoothed any frizz

and gave Jess’ curls insane shine

– it’s versatile and buildable,

and now a staple in my kit bag!”

SAMANTHA CUSICK,

OWNER OF SAMANTHA CUSICK LONDON

Kenra Platinum Silkening Gloss


Go te


CREATIVE HEAD ADVERTORIAL

am!

PHOTOGRAPHY Andrew Woffinden

HAIR Samantha Cusick London Team

using Kenra Professional

MAKE-UP Lauren Spence for

New CID Cosmetics

FASHION Claudia De-Meis


Your new BFF

KENRA PROFESSIONAL: 10 MORE REASONS TO

MAKE THAT CHANGE (IT’S GONNA FEEL REAL GOOD)

1. Reputation – Kenra Professional is a long- established

brand, with more than 85 years of dedication to the

professional beauty industry and its clients

2. Professional only – it’s committed to professional

beauty, and always puts the stylist first

3. Innovation – high quality, performance driven products

meet the most demanding stylist’s needs

4. Training and inspiration – a wealth of marketing

support and education is available on demand, plus you’ll

get a Kenra Salon Business consultant and professional

site log-in

5. Recognition and reliability – the award-winning

products are tested in independent laboratories

6. Cruelty free – Kenra Professional is not

tested on animals

7. Philanthropy – Kenra Professional has

partnered with The Rapunzel Project since

2010, donating more than $50,000 – and

continues to fundraise for the cause

8. Exclusivity – new to the UK, the

first country outside of the US to stock

the brand

9. Speed of service – 98 per cent

of orders arrive within 24 hours

10. Visual merchandising –

support includes free point-ofpurchase

materials to create

eye-catching window and

in-salon displays

Got a Kenra crush? Kenra Professional is exclusively distributed by Salon Success

and Salon Services. Discover more at salon-success.co.uk/kenra and to find out how

partnering with Kenra Professional can help grown your salon business, call the Club

Services team on 0845 659 0011 @SalonSuccessUK #KenraProfessional


CREATIVEHEADMAG.COM

SPRING

S U M M E R

2018

01_Runway_Covers_GW4.indd 1 22/01/2018 11:39

PB_FC_Insert_GW2.indd 1-2 19/04/2017 14:58

CLUB

creativeheadmag.com/club

YOUR ESSENTIAL GUIDE TO THE NEW SEASON

RUNWAY

The salon manager’s 2017 guide to business growth

POWERBOOK

FOR JUST

£10

YOU’LL GET:

• 10 issues of Creative

HEAD magazine – and

supplements including

Runway, PAINT and

Power Book – delivered

to your door

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and prizes

• Free product samples

from leading professional

brands

SIGN UP NOW

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WIN a Tangle Teezer

goodie bag!

Are you already a Creative HEAD Club member? Then you have the

chance to win a goodie bag of not one, not two but four Tangle Teezer

hairbrushes! The goodie bag includes: a Small Blow-Styling Round Tool,

a Large Blow-Styling Smoothing Tool, one Salon Elite and one Ultimate

Finishing Hairbrush. We’ve got three sets to give away, so to be in

with a chance of winning, simply keep an eye on your inbox

for your exclusive link to the competition entry form – all

Creative HEAD members will receive an email on 1 March!

FOR

CREATIVE

HEAD CLUB

MEMBERS

ONLY

*For the fi rst 15 new members to sign up between 1 March and 31 March 2018.

Subject to availability and no cash equivalent will be offered.


FEED YOUR COLOR


NEW

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Now, 2 new cold shades: refresh, tone and multiply

the creative possibilities of the latest fantasy trends.

Anything and everything is possible with

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FOR MORE DETAILS CONTACT CUSTOMER SERVICES

UK: 020 7391 7440 · CUSTOMERSERVICEUK@REVLON.COM

IRELAND: 018869300 · CUSTOMERSERVICEIRE@REVLON.COM

REVLONPROFESSIONALUK

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S E S S I O N

TO

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more inside

MORE INSIDE IS A LINE

WITH ZERO IMPACT ® / CARBON NEUTRAL PACKAGING

STYLING FORMULAS

CONCEIVED BY DAVINES’ LABORATORIES

AND ITS ARTISTIC DIRECTOR ANGELO SEMINARA

TO GIVE SHAPE TO CREATIVE EXPRESSION.


Editor’s letter

52

30

38

I’m not going to lie to you, readers. As this issue went to press, it

was ALL going down. London Fashion Week! Creative HEAD’s first

Fash Bash! Readying the launch of our all new colour hub! Most Wanted

and The It List, now open for entries! The team here has been like a pack

of Tasmanian devils, all a-whirl with the excitement and action… so what

have we got for you? Inside this March issue, we have a wonderful illustration

of creativity in the studio – with exclusive shoots from Most Wanted Creative

Talent winner, Craig Chapman (page 68), and the winners of the #AvedaArtist

competition (page 46) – as well as the talent on display at London Fashion Week

shows (page 22). You have all you need to know about entering the #MWIT18

Awards (page 38). AND we have PAINT, our new colour brand that’s online

(creativeheadmag.com/paint) and in print. We’re on a mission to boost YOUR

colour business, and all colourists’ confidence, and invite everyone to join

us by sharing their in-salon creations with #ColourIRL and tagging in @

creativeheadmag on Instagram. This is for you, clever colourists – so

come on, get PAINTING…

Amanda Nottage

Editor

JOIN US!

Creative HEAD’s Most Wanted

& It List Awards 2018 have

arrived! If you’re a creative force

to be reckoned with, a top

team, a standout salon or

a hot new talent aged 30

or under, make sure you

check out page 38 for a list

of categories and closing

dates, then head online

for all you need to know to

enter. It’s also the month of

Salon Smart (25-26 March).

Weekends Passes are sold

out but get your Monday Pass

pronto to soak up sessions from

Larry King, Skyler McDonald, Simon

Webster and Sam McKnight, along

with workshops, debates and the

unmissable Working Lunch. See you

there. Visit creativeheadmag.com/

events for more information

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag


Cadilla M, one amazing chair for a multitude of purposes.


March

WHAT’S INSIDE

In print•online•everywhere!

22

£4.50 MARCH 2018

Spring

fever

FALL IN LOVE WITH NEW

LFW A/W18

The standout styling

from London

68

CRAIG CHAPMAN

The Most Wanted

Creative Talent shares

an exclusive new shoot

ON THE COVER

Hair by Samantha

Cusick London

Team using

Kenra Professional

S/S18

81

SCENE

The Coterie

returns to discuss

creative rituals

Live yr

life in

C UR

FREE WITH

THIS ISSUE

PAINT

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

BETH DAVIE

ART DIRECTOR

NICK JABBAL

ART

GRAEME WHITE

DIGITAL DESIGNER

EVA VESTMANN

CHIEF SUB EDITOR

ADAM WOOD

STAFF WRITER

ANNA SAMSON

ADVERTISING

LAURA TUCKER

CLASSIFIED EXECUTIVE

DAVID HAMMOND

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

SPECIAL PROJECTS MANAGER

JENNY LE

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


a

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The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

MOST WANTED

AND THE IT

LIST ARE OPEN

FOR ENTRIES!

FAME AND GLORY could be yours if you

enter our Most Wanted or The It List awards.

Now in its 18th year, Creative HEAD’s

Most Wanted Awards rewards the best in

the business. With 14 trophies to be won –

including two exclusively for salons in the

Republic of Ireland – there’s bound to be one

with your name on it.

And if you’re aged 30 or under and you’re

keen to be recognised on a national stage,

then you need to enter The It List. Now in

its ninth year, there are six trophies up for

grabs – could one of them be yours? If you

become a finalist, you’ll be invited to attend

a glittering Grand Final, taking place on

3 September in London.

The deadlines for Most Wanted and The

It List entries are 14 and 21 May respectively.

Check out page 38 for more information and

your entry forms, free with this issue!

Sophia Hilton, Not Another Salon

Session stars make a

splash at Fash Bash

HARD-WORKING SESSION stylists celebrated the end of London Fashion

Week A/W18 at Creative HEAD’s first ever Fash Bash, in partnership with

BaByliss PRO.

Held at Cartizze Bar in Mayfair, London, and attended by session stalwarts

including 2017 Most Wanted Session Stylist Syd Hayes, Richard Phillipart,

Kim Rance and Zoë Irwin, the gathering gave stylists a chance to relax over a

few drinks... before it started all over again for some of them in Milan!

“We know there are so many fantastic session stylists on the Fashion Week

circuit and how much they love to get together to share and compare notes

on what their season has been like so far,” said Creative HEAD publisher,

Catherine Handcock. “With so many of the amazing hairdressers we write

about and showcase working backstage, we wanted to support them and

recognise their incredible hard work.”

WATCH IT! See our front cover come alive with Samantha Cusick

and Kenra Professional, only at creativeheadmag.com

18


S/S18

#CHedit

IT LIST WINNERS ENJOY

GHD SESSION PRIZE

THE IT LIST 2017 champions gathered for an exclusive session

styling workshop with ghd global ambassador, Adam Reed,

at ghd’s London studios. With the goal of producing multiple

looks in a two-hour window, the winners – Casey Coleman

(The Visionary), Darcie Harvey (The Rising Star), Michael

O’Gorman (The Fashionista) and Rebecca Chang (The It Girl) –

worked alongside Fashion Week mainstay and salon co-owner

Adam, picking up tips, tricks and vital product knowledge

along the way. As well as sharing hacks for reinventing looks

and progressing through styles on a shoot, Adam doled out

invaluable advice about the industry as a whole and how to

build a hairdressing career in a social-media driven world.

The talented youngsters also enjoyed a surprise visit from hair

legend Eugene Souleiman, who happened to be passing by.

The session mega-star chatted with the group and provided a

star-studded end to an unforgettable day.

NEIL MOODIE STEPS DOWN

FROM WINDLE & MOODIE

REVEALED! The first generation of ghd Brand Warriors has

been announced, following nationwide auditions. The 12 new

Brand Warriors will work as freelance educators across the UK

and Republic of Ireland. Want to join? ghd is holding further

auditions soon – to register your interest, send your CV to

brandwarriors@ghdhair.com

NEIL MOODIE HAS left the award-winning salon and product range

Windle & Moodie to focus on session styling.

With more than 30 years of experience in the hair industry, Neil

joined Paul Windle in 2010 as creative director, which is when the

Covent Garden salon became Windle & Moodie, before founding

a 23-strong product line in 2014.

Neil said: “Working with the exceptional creative team at Windle

& Moodie to create and develop the product line has been one of

the highlights of my career. I am incredibly proud to have watched

the brand launch internationally and look forward to its future growth.

This is now an exciting new chapter for both myself and the brand.”

DATES FOR

YOUR DIARY

Attend one of the

Regional Semi Finals for

L’Oréal Colour Trophy,

enjoy a show by the Rush

Artistic Team and be the

first to find out who goes

through to the Grand Final

15 April: Western Regional

Semi-Final, Cheltenham

16 April: North West

Regional Semi-Final, Liverpool

17 April: North East Regional

Semi-Final, Leeds

18 April: Scottish Regional

Semi-Final, Glasgow

23 April: Northern Irish

Regional Semi-Final, Belfast

29 April: Southern Regional

Semi-Final, London

30 April: London Regional

Semi-Final, London

1 May: Eastern Regional

Semi-Final, Cambridge

4 June: L’Oréal Colour

Trophy Grand Final, London

Live yr

life in

COLOUR

MY month

AHEAD

What March

has in store for...

JODIE AUSTEN

THE PEACHY STUDIO

I’m busy developing my

Fashionista entry

for The It List 2018.

The best thing about

entering is taking the

opportunity to refl ect on

what you’ve accomplished so

far. Education is also in the

diary! I’m excited about my

role with Evo as a ‘Big Gun’

educator, which means that

I’ll be teaching across Europe

regularly, while also working

with Cloud Nine.

NEIL BARTON

NEIL BARTON

HAIRDRESSING

I’m excited to be

home after a fantastic

Australian tour launching

the Elemental collection

with Goldwell. The main

focus for me now is my salon

and trying out the new

@Pure Pigments by Goldwell

on my clients. I’m also having

the outside of the salon

freshly painted, a new logo

installed, as well as updating

the interiors.

Calling all

colourists!

Want colour inspiration,

trends and creativity by

the bucketload? Go to

creativeheadmag.com/paint

to see our brand-new

Paint hub for all things

colour. And check out the

first biannual supplement

FREE with this issue!

20


#CHedit

Photography courtesy of Aveda, BaByliss PRO, Dyson, Fudge Professional, ghd, KMS, L’Oréal Professionnel,

Moroccanoil, My.haircare, Redken, Revlon Professional, TIGI, Toni&Guy and Wella Professionals

Simone Rocha

FASHION WEEK A/W18

IT FELT AS IF DESIGNERS had been raiding their VHS library for

this season’s hair-inspirations – Pretty Woman curls could be seen

all over New York, would London follow suit? At Roberta Einer, Bea

Watson’s looks were an “’80s-inspired, everyday stylised glamour”,

while at Lulu Guinness, Zoë Irwin for ghd created twisted and

defined curls, this time referencing Desperately Seeking Susan.

At Sadie Williams, ’80s-style crimping could be seen, but with an

eclectic mix of ’60s silhouettes and ’70s glitz. The textured ponytail

created “a larger-than-life look”, according to 2017 Most Wanted

Session Stylist, Syd Hayes, who led the hair team for BaByliss PRO.

At Peter Pilotto, Anthony Turner for L’Oréal Professional

transformed models into bohemian party girls, with dishevelled ’dos

straight from the Tramp dance floor. Divas of a different kind made

an appearance at Kristian Aadnevik, where Antonio Corral Calero

for Moroccanoil crafted ballerina buns with a literal twist.

It took an ethereal turn at Mark Fast, where heavenly evening

wear collided with strong ponytails created by Maria Kovacs for

TIGI. This feeling of otherworldliness continued at Preen, where

Eugene Souleiman for Wella Professionals and ghd took inspiration

from sea anemones, shimmering with a pinch of glitter.

There were no flights of fancy at Simone Rocha, where James

Pecis, using KMS, delivered practical knotted braids. At Richard

Malone, John Vial used his Revlon Professional arsenal to give

the marketplace-roaming models head-hugging styles inspired by

boys of the ’20s, while Neneh Cherry was the muse at Vin + Omi,

where Denis Kovalyov injected hits of My.haircare colour with wefts

woven into high bunches. It was more punk with a touch of witch

at Alistair James, where Johnnie Biles at Frank Agency for Fudge

Professional got busy with mousse and gel. At Christopher Kane,

Redken global creative director, Guido Palau, was one of a handful of

session stylists trialling the prototype professional Supersonic dryer

for Dyson. The collection screamed sex (quite literally!), but the

effortless hair whispered individual softness and sensuality.

Lulu Guinness

Vin + Omi

Mark Fast

Sadie Williams

Alistair James

The Dyson prototype

Kristin Aadnevik

Peter Pilotto

Preen

Temperley London

Syd Hayes for

BaByliss PRO

Roberta Einer

Caption please

Christopher Kane

Richard Malone

22


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IN-SALON

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Irresistible services consumers will want

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As we age, hair gets brittle, coarse, grey and even

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Developed over 17 years in

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IN-SALON SERVICE

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Undo winter’s

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conditioner,

part of the new

Redken All Soft

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puffy hair!

RRP £19.10

0845 6000815

redken.co.uk

CREATIVE HEAD


LAUNCH OF

THE MONTH

#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

The skincare inspiration trend heats up as

Schwarzkopf Professional unveils its revamped

BC Bonacure line, chock-full of references

to skincare to inspire clients to invest in

professional haircare. In addition to its micellar

technology, you have a range that’s carefully

included some of the best, proven skincare

ingredients – think of magical moisturiser

hyaluronic acid, repairing peptide, plumping

collagen and rejuvenating Q10+. This also means

there’s a line to suit every hair need, and they

are all backed-up with 10-minute Express Hair

Therapies to boot. The BC Peptide Repair Rescue

Nourishing Therapy promises to reverse three

years of damage with just one application – we

can see the smile on client faces already!

RRP FROM £11.10

0800 526741

schwarzkopf-professional.co.uk

IT’S ALL ABOUT... VOLUME

Puff.ME from the Design.ME

line is a workable, versatile and

playable super-volumising powder

spray in a pump to pep-up fine

hair and flagging follicles. It’s

odour and mess-free and is a

terrific texturiser for up-dos.

PRICE £6.99 + VAT

0330 1231907

salon-services.com

Plump up with the new look

Fudge Professional Big Bold Oomf

Shampoo and Conditioner; the

Oomf Volumising Complex and

bamboo extract charge the hair

strands so they repel one another

for a fuller look!

RRP £10.95 EACH

020 7845 6333

fudgeprofessional.com

CREATIVE HEAD

25


BOOST YOUR

BUSINESS WITH

£24,000

THAT’S HOW MUCH DEEP HAIRDRESSING IN TEESIDE HAS MADE IN SALES IN THE PAST YEAR FROM SMARTBOND, THE

BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. THE TEAM HAS ALREADY SOLD MORE THAN 2,000 APPLICATIONS – SO

JUST IMAGINE WHAT SMARTBOND CAN DO FOR YOU! ENCOURAGE CLIENTS TO USE IT WHEN THEY HAVE HAIR COLOURED

SO THEY CAN ENJOY STRONG, PROTECTED HAIR! DEEP HAIRDRESSING SHARES ITS TOP TIPS ON HOW TO SELL IN-SALON…

1. The more training your stylists receive, the more confi dence they have with the product. Sign up for in-salon training as well as courses at the

L’Oréal Academy, to look in depth at the benefi ts of Smartbond, both for the client and for the salon.

2. Sell the Smartbond step 3 conditioner directly to your clients and encourage them to continue to use it in between appointments in order to

truly experience its effects. We’ve seen clients rebuying the product as a result, which means they are also believing in it.

3. Run a staff incentive, such as giving each stylist a bottle of Smartbond, a sales target and a deadline to fi nish

the bottle by, with the possibility of receiving a bonus if they reach their target. This really gets the team

motivated to include Smartbond in every colour service.

THE FIX

Look at this fabulous transformation by

@gracedalgleishx at @brookshair using the new

Instant Highlights three-part system and new

Shimmering Fuchsia #COLORFULHAIR shade.

Follow the steps below to recreate this look:

Step 1: Lighten up to 15 meches using the

all-new Instant Highlights

Step 2: Rinse and tone with #COLORFULHAIR

Shimmering Fuchsia

Step 3: Use Smartbond throughout

Don’t forget to share your own transformations

using @lorealpro #instanthighlights #smartbond

RETAIL REHAB

Colour needs to be cared

for to keep it vibrant

and radiant. Enriched

with antioxidants and

A-OX technology, Serie

Expert Vitamino Color

will help maintain salon

fresh colour, leaving hair

illuminated, soft and

looking its best.

26

CREATIVE HEAD


Be a

COLOUR

ADDICT

FROM BEAUTIFUL BRUNETTES TO UNICORN

DREAMERS, GET ADDICTED TO COLOUR IN 2018 WITH

CREATIVE HEAD ADVERTORIAL

There’s no denying that a shimmer obsession

has dominated the fashion and beauty industries

lately. Make-up and clothes reflect this trend… and

now your client’s hair can be too! Make your salon

glimmer and glow with the new Colour Addict

Shimmer palette from L’Oréal Professionnel. From

multi-dimensional reflects to translucent metallic

finishes, the looks that can be created with these

shades are completely versatile and on-trend for all

hair types. The current fascination with glistening

filters, and more than one million posts on Instagram

for #shimmer, this palette is set to create a buzz!

HIGHLIGHTS

Last year proved that hair colour is officially the new

make-up, and this couldn’t be truer for shimmer!

The pure reflect Metals by Majirel and DIA Richesse

Milkshake shades will allow you to create stunning

metallic and iridescent looks that clients are crazy for

right now and, even better, allowing you to jump on

to the must-have colour of the year, Ultraviolet, with

DIA Richesse .20. And if that’s not enough, L’Oréal

Professionnel has added Shimmering Fuchsia to its

#COLORFULHAIR portfolio – this high vibrancy pink

shade gives another level of endless possibilities to this

already incredibly creative range.

DO THIS NOW

1) Make sure your teams are shimmer-ready by

delving into the hype online and in the press, and

encouraging them to familiarise themselves with

L’Oréal Professionnel’s Colour Addict Shimmer.

2) Get inspired and get creative! Start creating looks

for your salon service menu that clients can get excited

about; it’s the perfect excuse to tap into the silver, rosegold

and purple trends that are everywhere right now.

3) Don’t forget to share your creations with L’Oréal

Professionnel on social media using the handle

@lorealpro and the hashtags #daretobeaddicted,

#smartbond, #lorealprouk. We love all the inspiration!

Get further addicted to colour with L’Oréal Professionnel – visit lorealprofessionnel.co.uk or call 0800 0304034

CREATIVE HEAD

27


#CHedit

RISING STAR

WHY DID YOU WANT TO

BE A HAIRDRESSER?

I spent a lot of time

stumbling through

life trying to find

a way to positively

channel my creativity

and passion. I’ve

always been an artist

and hair is the media

in which I’ve decided

to work. I adore my

job. Every day we

have the opportunity

to make someone

feel special and good

about themselves.

TEGAN ROBERTSON

AGE: 23

SALON: NOT ANOTHER SALON

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?

The day I stumbled across Not Another

Salon. It was that same day I finally felt

as if I’d found my home. I’ve always felt

like a bit of an alien, but I can happily say

that I’ve found my tribe. Not only with

the staff, but with the whole movement

we’re creating and everyone involved. A

movement of acceptance, positivity and

craziness. Everyone is welcome.

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

I’ve always known that I have something

special to offer the world. I’m not entirely

sure what that is yet, but I’m working on

it. I’d love to be educating and travelling

the world, sharing my knowledge,

alongside my values. In 10 years’ time,

my aim would be to have the same

enthusiasm and love for life as I do now.

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG?

I’d love to have my own hair and culturethemed

chat show. I think it would be a hit!

28


HOW OFTEN HAVE YOU WISHED YOU COULD WAVE A MAGIC WAND OVER YOUR

CLIENT’S HAIR AND MAKE IT ALL BETTER? WHILE WE CAN’T QUITE MAKE THAT

HAPPEN, WE HAVE DISCOVERED THE NEXT BEST THING: URBAN ALCHEMY

THERE’S WASHING, THEN colouring, then

styling and heating. Repeat that enough times,

add in the crimes against hair your clients

commit when they’re at home and external

aggressors, such as hard water, and it’s no

wonder their hair looks worse for wear when

you see them in the salon. And then

they ask you to fix it – as

if you’re a magician!

Fortunately, we have

found the elixir.

Urban Alchemy is new to the UK

and it believes all hairdressers

are alchemists with the ability to

transform or create. To help,

the brand has crafted solutions for

the daily challenges hairdressers

and clients face. The brand

launches with these two products,

aimed at simplifying the lives of

hairdressers – keep your eyes peeled

for more to come!

OPUS MAGNUM

SIGNATURE CLEANSE

• A deep-cleansing in-salon service, suitable for all clients

• Removes silicones and prevents unwanted colour tones

• Minimises the overlapping of colour shades and prepares

the hair for lightening

• Removes mineral and chlorine residue, such as iron,

chalk, calcium and magnesium caused by old water pipes,

as well as plastics found in low-quality products

• High vitamin C content promotes hair growth and

strengthens hair structure

• 100 per cent vegan and exclusive to salons

OPUS MAGNUM SALT

SCRUB CLEANSE

• A weekly at-home salt scrub for use after a signature

cleanse treatment or on its own

• Acts as a natural exfoliator, removing dead skin and

sebum build-up

• Stimulates blood circulation for a healthy scalp,

promoting hair growth

• Alleviates the itchiness after a colouring process and

removes the chemical residues from the scalp

• Restores the scalp’s natural moisture

Call 0333 2412995, email info@new-flag.co.uk or visit urban-alchemy.com.

Keep up with the latest news on Facebook /urbanalchemyuk and Instagram @urbanalchemyofficial

CREATIVE HEAD

29


#CHedit

Inside

story

DNA ARTSPACE NOTTINGHAM

DNA ARTSPACE’s mission is to off er an alternative vision of the modern

salon. Set up by former Most Wanted Business Thinker Angelo Vallillo with

Dale Hearne, it’s a multi-functioning creative hub where clients can unwind,

be inspired and be immersed in a new type of wellbeing. This is a salon

that also benefi ts from years of experience from the founders – editorial

and session work, travelling the world and working with the biggest names,

and is a place where their expertise and energy comes together to off er

something fresh. There’s no waiting area when you enter, instead there’s

a sitting area upstairs akin to a living room. There’s a glass-sided cube

dedicated to men’s grooming and a photographic studio that might be

mid-shoot when clients visit. It’s also a space that will be hosting events

including tarot card readings and jewellery showcases, as well as the DNA

Learning Space academy. We’ve got a positive reading about it all…

HOT BUYS

CALMING INFLUENCE

Want a relaxed vibe that brings

out the best from your team

and encourages your clients to

chill? Then the Zen collection

by Takara Belmont is perfect,

with its champagne or black

metalwork and textured, natural

and earthy upholstery tones.

We love the KU styling chair!

FROM £675

020 7515 0333

takarahairdressing.co.uk

now open

BAD APPLE HAIR LICHFIELD

The sixth salon in the group, you’ll find 3D

interiors and pops of bold neon colour behind

the green doors.

30 CREATIVE HEAD


CALL FOR

BACKUP

THERE’S NOTHING MORE EXCITING THAN RUNNING

A SUCCESSFUL SALON – AND THERE’S NOTHING

MORE TIRING THAN DEALING WITH THE ‘BORING

LEGAL BITS’ – SO LEAVE IT TO THE NHF

IT CAN BE HARD to find time to deal with

the admin and legal stuff when you’re busy

running your salon, but they’re incredibly

important. The NHF knows the hair

and beauty industry inside-out and has

been helping salon owners run profitable

businesses for more than 75 years. That’s

why you can be confident all aspects of

your business are in safe hands.

HELPLINE

“We understand the legal and commercial

complexities of running your own

business,” says NHF chief executive,

Hilary Hall. “This is why we offer our

members a wide range of benefits

including our 24/7, 365 days a year legal

helpline – which is completely free.”

This indispensable legal backup provides

NHF members with sound and practical

advice on how to deal with a range of

common employment issues such as

contracts, apprenticeship agreements,

absence, redundancy, managing

performance and maternity leave.

PAY RATES

The National Living Wage, National

Minimum Wage (NMW) and

Apprenticeship pay can be a legal

nightmare, especially as minimum pay

rates usually change every year. The NHF

legal helpline offers indispensable backup

for NHF members who need to be sure

they are staying within the law. Apprentice

rates will see the biggest increase this year,

says NHF’s Hilary Hall, up 5.7 per cent.

But the NHF cautions employers not to

be caught out: an apprentice

aged 19 or over must get

the NMW appropriate

for their age from the

second year of their

apprenticeship.

JOIN THE NHF

BEFORE THE END

OF APRIL AND QUOTE

CHM25 TO GET £25 OFF

YOUR MEMBERSHIP

HOW THE

NHF CAN

HELP YOU

The NHF offers a range of

business support services for

salons, from legal, employment

and financial advice to brilliant

ideas for managing and boosting

your business. For less than 75p

a day, member benefits include:

• Free 24/7 legal helpline

• Free employment and chair

renting contracts

• Free advice on health

and safety

• Discounts on industryspecific

insurance

WAGES AT A GLANCE

YEAR 25 AND OVER 21 TO 24 18 TO 20 UNDER 18 APPRENTICE*

APRIL 2017 £7.50 £7.05 £5.60 £4.05 £3.50

APRIL 2018 £7.83 £7.38 £5.90 £4.20 £3.70

FEE!

*Apprentices aged 19 or over must get the NMW appropriate for their age in the second year of their apprenticeship

To find out more about the NHF and what it can offer you, call 01234 831965 or visit nhf.info

CREATIVE HEAD

31


32

THE SECRET OF…

SOCIAL MEDIA SUCCESS

IT’S UNDENIABLE – social media

is a vital tool for salons to interact

with clients. Here, Charlotte Newton,

senior manager of EMEA marketing

for MINDBODY, gives 5 top tips for

social success…

In today’s on-demand world,

customers expect instant results.

If they are using social media to

look for a salon, it’s so much more

powerful if they can fi nd, book

and pay for your services in that

moment. Make sure that your

appointment system is linked to your

Facebook page and you have an

easy link through to your Instagram.

Mobile is everything and it’s likely

many customers will be viewing

posts on the go. Give them the

best experience with content that’s

optimised for all platforms.

Keep your accounts up-to-date

with regular updates and news.

If someone sees your profi le hasn’t

been updated for a while, they are

much less likely to engage with you.

First impressions count, so if the

fi rst time someone meets you is on

social media, make sure that the

experience matches the one they’ll

get in the salon.

Respond to your customers

messages and feedback. Whether

good or bad, If a customer posts

something on one of your accounts,

acknowledge them and try to resolve

any issues.

IN ASSOCIATION WITH

For more salon-savvy secrets by MINDBODY,

visit uk.mindbodyonline.com

THE BUSINESS EDIT

ARE YOU READY

FOR GDPR?

THE GENERAL DATA PROTECTION

REGULATION (GDPR) comes into

force on 25 May and brings with it new

data protection, security and consent

responsibilities that all businesses will need

to comply with. If they don’t, they’ll risk

large fines and penalties.

This could have a huge impact on salons:

it affects how you maintain and manage

client and team records, contact details,

children’s names, allergy test results and

medical information.

And that’s not all; it will also mean that

if businesses want to carry on sending out

marketing or promotional information,

appointment reminders or offers to clients,

they will need to be able to show clients have

given their specific consent to receive this.

Get it wrong, and businesses can be fined

anything from 2 per cent to 4 per cent of

their annual turnover.

Yet when the NHF carried out a survey

of nearly 200 members to find out how

well-prepared the industry is for this major

change, the results were not promising.

Nearly two-thirds (65 per cent) admitted

either to not knowing anything or not

knowing “much” about GDPR and its

implications. More than half (57 per cent)

said they had “no idea what we need to do”

(see page 34 for more).

“If you do any of the following, GDPR will

apply to your salon and you need to review

your processes and policies to ensure that

you are performing them in line with the

JULIE HENSMAN HENSMANS

regulations,” warns Laura Knight, director

at brand communications consultancy, KWS.

•Email or text clients

•Store information about clients – either on

a computer or on paper

•Monitor your salon with CCTV

•Store CVs – of both employees and

prospective candidates

•Hold next of kin contact details for staff

or customers

•Have an online booking facility

•Collect contact details for clients access to

your salon WIFI

•Hold information on clients aged under 16

And that’s just a selection. But Laura

continues that the first step is to review

what data you hold – on customers, staff and

suppliers – why you have it, what you do

with it and where it is stored.

“GDPR requires you to have proof of

clear, specific and freely-given consent

from individuals, so it’s likely you will need

to refresh your consent in order to send

marketing emails/texts to clients,” she says.

“You also need a record of their consent.”

Ensure your privacy policy is clear on why

you hold data, what you do with it, where it

is stored, for how long, and how someone

can request for their data to be removed.

This is also something the whole team

needs to be involved with, so make sure

you tell staff about GDPR, ensure they

understand the new requirements and build

in a process to regularly review and

update customer data.

“When we heard about GDPR late last year, we spoke to a

GDPR specialist to demystify it. This helped us recognise

where and how we needed to change and tackled the important

communication with our clients about holding their records. Our privacy

policy explains why we hold their data and what it will be used for:

colour records, text appointment reminders and for those agreeing to

receive promotional material, a monthly newsletter and birthday and

Christmas cards. It took us three months, but every existing client has given us permission

to store their data, and those who asked us to remove them, we did it immediately, and we

take their details every time they book. The few inactive clients who haven’t confirmed will be

removed by the deadline. Transparency is key and we display our policy on the reception desk

and on our website. Next stop is running through the same process with our team!”

CREATIVE HEAD


#BusinessEdit

BUSINESS

BUILDER

Want to plump up your

profits? There’s more to

the salon than hair – as

part of the Festival of

Colour, Salon Services

is offering buy three

get one free across gel

and nail polish! Both

services are easy to

add-on in a hair salon,

especially when clients

are having colour

treatments and are

spending longer

in that chair...

THE SERVICE STATION

In association with

Innovative launches, expert advice and business

boosting ideas – drop in and feel the buzz!

ON RIGHT NOW

It’s the Festival of Colour at Salon Services!

There’s an amazing offer; buy five tubes of colour

and get one free! And you can mix and match

across brands, including colour legend Guy

Tang’s new #mydentity and the brilliant Kenra

Color! Be quick – it ends on 31 March.

TEACH

ME!

While we’re in

the mood for

colour, how about

building up your

balayage skills?

The Freehand

Hair Painting

course is perfect

– the trend right

now is all about

technique, so

visit salonservices.com

for dates

near you.

WELL-GROOMED

BUYS FOR THE BOYS AT

We love something new to get excited about, and

boy, is Salon Services delivering the goods! Meet

Burban, available across stores and online – this

exclusive own-brand range includes products

for all barbering and grooming needs, and was

developed with the help of Mike Taylor, one of

the UK’s leading barbers and educators. We’re

particularly keen on the new Beard Balm, which

keeps bristly beards detangled and itch-free!

ASK ME

ANYTHING

THERE ARE EXPERTS INSIDE

EVERY BRANCH OF SALON

SERVICES, WITH KNOWLEDGE

TO SHARE, SO JUST ASK!

Meet Salon Services Top

Store Manager of the

Year winner, Paul Owen,

based in Cardiff

Q: How can I achieve

the perfect grey/silver?

A: “To properly prepare

your client for the tinting

process, and to show the

dye’s true colour, the hair

needs to be bleached to

a level 10 platinum. This

isn’t always achievable

with one appointment –

something that can be hard

for our customers’ clients

to understand! I always

recommend that Olaplex

should be used during

every step of the process,

as this allows you to rebuild

the strength, structure and

integrity of hair. One of the

best products to achieve

the lift is Guy Tang’s

#mydentity Big 9 – which

can lift nine levels in one

sitting. #mydentity allows

stylists to recreate some

of the hottest colour trends,

as well as more natural

looks, and includes premixed

formulas of on-trend

hues such as silver, rose

gold and smoky lavender.

Our customers love it!”

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM

CREATIVE HEAD

33


n target

Your targeted toolbox to help build your

salon business bigger and better, in association

with Salon iQ and the Creative HEAD Reader Panel

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons

employing four or more staff and spread geographically across the UK

KICK-ASS COLOUR

There’s a reason Creative HEAD has unveiled

a new colour brand, PAINT (free with this issue

and online at creativeheadmag.com/paint).

The spotlight is on professional colour, and

social media is exploding with images of colour

transformations that are driving client interest

and possible business. To encourage clients to

banish the box dye and hit UK salons instead,

the focus needs to be on technique and

expert application and advice. Use your social

media channels to illustrate all that – along

with transparent costs, time and no fi lters – it’s

brilliant advertising without the big bill.

Top three reasons clients colour their hair

1. TO COVER GREY

2. TO FOLLOW TRENDS

3. TO ENHANCE NATURAL COLOUR

What is the average time between colour

appointments?

SEVEN WEEKS

Are colour clients more likely to spend on

backwash treatments?

YES 96%

AVERAGE RETAIL TURNOVER

8.3%

AVERAGE CLIENT SPEND (EX. VAT)

£48.48

NEW CLIENTS ACCOUNT FOR

8.5% OF VISITS

(January 2018)

“Colour clients are

very keen to spend

money on backwash

treatments, especially

if they are delivered in a

pampering environment.

Beauty and hairdressing

seem to be merging…”

BEVERLEY BATES, THE RETREAT

ARE YOU

ON TARGET?

Business in January compared

with December?

STABLE

6%

DECLINING

94%

Business in January compared

with January last year?

STABLE

6%

DECLINING

11%

GROWING

83%

SNAPSHOT

HOW WAS COLOUR BUSINESS LOOKING

IN UK SALONS IN JANUARY?

221

The average number

of colour clients

per salon

34%

The percentage of

in-salon services

that were colour

10

The average number

of weeks between

colour visits

£67

The average spend

per colour client

WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL ON 01892 280123 OR VISIT SALONIQ.COM

34

CREATIVE HEAD


#BusinessEdit

STEPHANIE

STEVENSON

PROSTYLES

WHAT IS IT THAT MAKES

PROSTYLES UNIQUE?

We’ve taken a new approach

to extensions, by going to

the top 10 per cent of salons

and asking them what

they needed and what they

thought was missing from

existing extension brands.

It helped us change the

way we look at everything –

including the options for hair

quality, hair length and, most

importantly, colour choices.

Our creative team are session

and fashion stylists, giving

them access to the colour

trends, which allows us to

change our colours for salons

to remain current.

HOW IMPORTANT IS

EDUCATION?

There is a growth in courses

available from brands and

wholesalers which lead

stylists to believe they

are ‘qualified’. So many

adverse results and court

actions stem from a lack of

knowledge in application.

We offer City & Guilds

qualifications to all our new

salons and train existing

operators to these standards.

WHAT PLANS DO YOU HAVE

FOR THE YEAR AHEAD?

We’re at Salon Smart this

month, and we’re so excited

to share with everyone our

new brochure. We are also

launching Big Hair No Care,

a collection of wigs and

clip-in extensions for afro

hair created by the brilliant

Freddie Harrel. We’re

expanding fast and excited to

see where 2018 takes us!

Q

A

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

NICOLA CLARKE

NICOLA CLARKE @ JOHN FRIEDA

What has been your most challenging colour job working at Fashion Week alongside

Sam McKnight and why?

Jay Birmingham @jaybirminghamhair

Probably colouring hair in bathrooms in odd venues. I had to colour a model’s hair in a toilet

which wasn’t the easiest thing to do – wash hair in a tiny sink with separate hot and cold taps.

That was for a Ralph Lauren show in New York.

If you could do anyone’s hair past or present, who would it be?

Amy Fish @amyfishcolour

Blondie’s Debbie Harry in the ’70s or ’80s!

As someone who is vastly experienced as a colourist, how do you keep your ideas fresh

and relevant? Are there particular things you are influenced by?

Andria Kaisharis @fowler35LDN

I work with artists and relevant people so it’s a collaboration and we push one another as

artists, it also makes life a whole lot more interesting.

Do you think social media and retouching is having a positive or negative effect on

the use of colour?

Melissa Timperley @melissasalons

Having been in hairdressing for so long, it’s a job I’ve always had to do – explaining what’s

been retouched and what’s achievable. It was the same with magazines. You just have to

remember that nobody puts up their worst pictures and normally there has been a level of

retouching with most images.

What is the worst colour nightmare experience you have had, and how did you deal with it?

A persistent @melissasalons

Normally it’s when you’re working on a client that thinks they’re a colourist and they think

they know more than you, and you make the mistake of listening to them.

What advice do you have for colourists that want to get involved in the session industry?

Casey Coleman @caseychair

Either contact an agent or get in contact with a stylist whose work you love and ask if they

need help. Be flexible and accommodating – it’s hard work and long hours.

Next month: It List It Guy, Ky Wilson. Tweet us your questions @creativeheadmag

CREATIVE HEAD

35


#BusinessEdit

Concerns over

government

‘T Levels’

THE NHF has raised concerns about the

government’s plans to develop new collegebased

technical qualifications, or ‘T Levels’,

for hair and beauty, following the May

launch of new ‘trailblazer’ apprenticeships

for hair professionals.

Trailblazer apprenticeships are set

at a higher standard and cover a wider

range of skills than the older ‘framework’

apprenticeships.

An NHF survey revealed 97 per cent

of employers saw apprenticeships as the

preferred route into hairdressing. T Levels

will include mandatory work placements,

but not nearly as much as under an

apprenticeship.

However, to convince employers that an

apprenticeship and a T Level gave learners

the same ‘salon-ready’ skills, businesses

would want all learners on T Levels to

take the same independent, end-point

assessment that apprentices have to pass.

CHILDCARE HELP

SET TO BE CHANGED

A NEW TAX-FREE childcare scheme will replace

childcare vouchers from April. The new scheme

offers tax-free childcare worth up to £2,000 a

year to eligible parents, a benefi t

that could help more parents

stay in work. To qualify,

each parent must be

aged over 21 and

working, earning an

average of at least £120

per week and employed

or self-employed.

CHARGING 5P

FOR PLASTIC BAGS

IS TO BE EXTENDED TO

ALL ENGLISH RETAILERS,

NOT JUST THOSE

EMPLOYING MORE

THAN 250 STAFF

TWO-THIRDS UNPREPARED

FOR NEW DATA LAWS

NEARLY TWO-THIRDS (65 per cent)

of NHF members surveyed about

the new General Data Protection

Regulation (GDPR) admit to not

knowing “much” or “anything at all”

about it and its implications.

The new data protection law, which

comes into force on 25 May, will

affect how salons keep, maintain

and manage client and team records,

client contact details, children’s

names, allergy test results and any

medical information.

It will also mean if businesses want

to carry on sending out promotional

information, appointment reminders

or offers to clients, they will need to

be able to show clients have given

HAVE YOU STARTED TO CHANGE HOW YOU HANDLE DATA IN YOUR

BUSINESS READY FOR THE GDPR DEADLINE?

Yes we have started

to make changes

It’s on our radar but we

haven’t started yet

No, we have no

idea what to do

their specific consent to receive this.

Get it wrong, and businesses can be

fined anything from 2 per cent to 4

per cent of their annual turnover.

More than half (57 per cent) said

they had “no idea what we need

to do”, while a third (33 per cent)

conceded it was “on their radar” but

they had, as yet, not taken steps to do

anything about it.

Hilary Hall, chief executive of the

NHF, said: “When you’re busy, things

like data management can easily

slip down the to-do list. But GDPR is

something salon owners need to be

engaging with right now.”

Watch the NHF GDPR webinars on

6 March and 17 April at nhf.info

0% 10% 20% 30% 40% 50% 60%

WHICH STATEMENT DEFINES HOW YOU FEEL ABOUT GDPR BEING ENFORCED?

I’m extremely worried

I’m conscious I need

to make changes

I’m not worried at all

It’s yet another thing we

have to worry about

0% 10% 20% 30% 40% 50%

Hair apprenticeships fall by 8 per cent

GOVERNMENT FIGURES HAVE shown a further steep decline in the

number of people starting apprenticeships, while hairdressing apprenticeships

haven’t been hit quite as hard.

In hairdressing, the number starting apprenticeships in 2017 fell by 8 per

cent compared with the previous year and 11 per cent for barbering. Across all

sectors, figures from the Department for Education revealed a drop of 27 per

cent in August to October 2017 compared with the same period in 2016.

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info

36

CREATIVE HEAD


#BusinessEdit

KEN’S CLINIC

GOT A BUSINESS HEADACHE?

LET KEN WEST, DIRECTOR OF BUSINESS

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

LIFE

LESSONS

KEN’S DIAGNOSIS

SEE

KEN WEST

SPEAK AT

25 MARCH AT THE PARK

PLAZA, LONDON

This is a super question Melissa and

one that has an apparently simple and

yet complex answer. ‘Expand when you

are ready to’. So why is that simple and yet

complex? Well, far too often salon owners

open a second salon for the wrong reason –

ego! Many of us want to grow but big does

not always mean beautiful. I know many

salon owners who make a fabulous living

out of one beautifully formed salon.

The right prices, the perfect team, a

wonderful clientele and more importantly a

healthy profit margin. Ego is not a bad thing

but sometimes it can lead you to make rash

decisions, especially when

faced with what looks

like an opportunity. A

business for sale, an

empty unit to let, they

can be very tempting.

So when is it right

to grow? Well it’s

a bit like life

really, we

move when

our existing

house is

too small or

when those

we love feel

the time is

right to leave

home and we

If someone is

thinking of

opening a second

salon, what

advice would

you give them?

MELISSA TIMPERLEY,

MELISSA TIMPERLEY SALON

decide to grow with them. If your salon is

too busy and your team utilisation numbers

are too high, then the time could be right

to look for a bigger or second ‘home’. But

just like moving home, make sure you can

afford it. Opening a salon is expensive.

You need two things, start-up capital and

working capital. Your first salon should

ideally be producing enough surplus

cash to tide you over the initial start-up

period that any salon has. It will probably

take three to six months before you

have an income near to your break even

point. Larger salon groups often plan for

much longer. Rent, rates, overheads and

guaranteed salaries all have to be paid from

somewhere, and cash flow in a new salon is

always a challenge.

Splitting your existing team to man a new

salon can often mean twice the overheads

with the same total income. However, if you

have ‘children ready to leave home’, it is far

better to combine your talents to provide an

opportunity for an amazing stylist than to

lose them completely. This would of course

require their financial commitment and

therefore a share of the potential

risk to make this happen. Expansion is

exciting and I would hate to pour cold

water onto anyone’s dreams, but I have

also been saddened by seeing someone lose

everything they had worked for

by expanding too soon.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO

HELP WITH? Email KenW@365Hair.com or tweet @creativeheadmag

GAVIN

HOARE

RICHARD WARD

HAIR & METROSPA

SEE

GAVIN

HOARE AT

25 MARCH AT THE PARK

PLAZA, LONDON

Learn to listen. As an

industry, we love talking

about ourselves, but we

must never lose sight that a

client appointment is about

them! So talk the business

of hair before you get onto

the niceties and be the

expert you are trained to be.

Concentrate on the

long game. Grow your

own team and cultivate a

culture of delivering great

service. Give your team

the autonomy to deliver

professional, educated

advice whatever their role.

Match-make your

clients to the right team

member and watch the

relationship grow. In an

industry of individuals,

it’s essential that whoever

is taking our bookings

is educated on not only

the services we offer, but

also in understanding the

sensibilities of the team.

Never believe that you

only have to say things

once to your team.

Instigating change on the

salon floor is a constant

drip feed of information.

CREATIVE HEAD

37


CREATIVEHEADMAG.COM/MOSTWANTED

CREATIVEHEADMAG.COM/THEITLIST

@creativeheadmag.com #MWIT18


WE ARE GO!

MOST WANTED

AND THE IT LIST

CREATIVE HEAD CELEBRATES PEOPLE

2018

WHO DO REMARKABLE THINGS

event

2018


2018

WOULD THE

STARS OF SALON

AND SESSION

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STAND UP?

CREATIVE HEAD’S MOST WANTED AWARDS CELEBRATE CREATIVE

SKILLS AND BUSINESS EXCELLENCE IN ALL AREAS OF HAIRDRESSING


INDIVIDUAL AWARDS

TEAM AWARDS

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For a salon or session hairdresser demonstrating

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AWARD FOR

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Rewarding an original hairdressing initiative that has

proven successful, either for the salon business or for

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Category sponsor

BEST SALON TEAM

For teamwork at its best

Category sponsor

CREATIVE TALENT

For a creative director or senior stylist with exceptional

artistic skill and commercial expertise

Category sponsor

BUSINESS THINKER

For a salon owner or director who has built an

outstanding salon business

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HAIR TREND

For the best on-trend image of the year

Category sponsor

SESSION STYLIST

For the most exciting hairdresser

working in fashion

BY NOMINATION ONLY

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For a salon that best serves

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For a salon that delivers

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STAY TUNED

ENTRY DEADLINE Monday 14 May

ENTRY FORMS creativeheadmag.com/mostwanted

FOLLOW US @creativeheadmag #MWIT18

TALK TO US 01434 610940 / events@alfol.co.uk


WORK HARD.

DREAM BIG.

GET NOTICED

CREATIVE HEAD’S SEARCH FOR NEW INDUSTRY STARS


FOR HAIRDRESSERS

AGED 30 OR UNDER

THE RISING STAR

FOR A YOUNG SALON ASSISTANT WHO’S ENTHUSIASTIC, HARD-WORKING

AND FAST-IMPROVING – A NEW TEAM STAR

THE FASHIONISTA

FOR A YOUNG STYLIST MAKING THEIR MARK

IN THE WORLD OF FASHION

THE ENTREPRENEUR

FOR A YOUNG SALON OWNER WHO’S CREATED AN

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THE VISIONARY

FOR A YOUNG STYLIST OR TECHNICIAN

WHO’S PUSHING BOUNDARIES

THE IT GIRL AND IT GUY

TWO TROPHIES – ONE FOR A FEMALE, ONE FOR A MALE – EACH AWARDED TO A YOUNG HAIR PROFESSIONAL

EXCELLING IN ALL AREAS OF THEIR CRAFT AND DESTINED FOR GREATNESS

STAY TUNED

ENTRY DEADLINE Monday 21 May

ENTRY FORMS creativeheadmag.com/theitlist

FOLLOW US @creativeheadmag #MWIT18

TALK TO US 01434 610940 / events@alfol.co.uk

event


Simon Tickler, Salon Success

Carolyn Sweeney, Creations

Jonathan Andrew, Jamie Stevens

Gavin Hoare, Richard Ward

Hair & Metrospa

Matt Robinson, Mr Robinson’s Barbershop

Andrew Mulvenna, Andrew Mulvenna

Monica Teodoro, L’Oréal Professionnel

Sarah Guild, BrandSTAND

Communications

Zoë Vears, Salon Success

Hari Efthymiades,

Cut & Grind

Jennifer Linton & Joanna MacDonald,

Linton & Mac

Dale Hollinshead, Hazel & Haydn

Alan Edwards, Alan Edwards

Ken West, 3•6•5 Hair

HURRY!

Tickets nearly sold out!

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In partnership with

Associate sponsors


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Boy

meets

girl

To celebrate talent across the Aveda salon network, the brand is

hosting a running series of #AvedaArtist competitions, where

stylists enter creative images on social media with a chance to

win a shoot day mentored by one of the Aveda Artistic team.

Winners Kara Welsh, David McIntosh and Barry Spears from

James Dun’s House in Scotland were invited to direct their own

shoot at Aveda in central London, tasked with the theme

of gender fluidity. What would the Aveda Artists create?

PHOTOGRAPHY BY DANIEL SIMS

46

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

CREATIVE HEAD

47


“After doing London Fashion Week for the first time,

I realised I really enjoyed creating more unconventional

looks, so I entered the #AvedaArtist competition.

We took inspiration from Prada A/W17, where the hair

was a wet-look texture with a lot of baby hairs”

GO ONLINE to see all the competition

entries by searching #avedaartist

on Instagram, and visit @AvedaUK

KARA WELSH, JAMES DUN’S HOUSE

@karalwelsh @jdhaveda @jdhglasgow

48 CREATIVE HEAD


“I entered the #AvedaArtist

competition because it gives

you a great platform to create

something you envisage.

This look is Sports Illustrated

meets Kurt Cobain! Beachy,

grungy, filled with texture”

“I wanted to push myself

creatively. I did some

session work years ago,

but have been salon-based

since. To come back to it

and learn new things on

a shoot is fantastic!”

DAVID MCINTOSH, JAMES DUN’S HOUSE

@dpmhair @jdhaveda @jdhglasgow

HAIR Kara Welsh, David McIntosh and Barry Spears, James Dun’s House. AVEDA CREATIVE DIRECTION Jack Cunningham-Rose

(@misterhaircolour) and Luke Castillo (@lukeccastillo). MAKE-UP Lucy Broggio (@lucy.broggio_mua)

CREATIVE HEAD ADVERTORIAL

BARRY SPEARS, JAMES DUN’S HOUSE

@barryspearshairx @jdhaveda @jdhglasgow

CREATIVE HEAD

49


CREATIVE HEAD EDUCATION

e ducation

"Over to me!"

OUR

FEATURED ARTIST

IN MARCH IS

CHRISTOPHER BROOKER

He created some of the most iconic haircuts of

the ‘60s – The Firefly, Brush, and Thatch. Now Vidal’s

former creative director and right-hand man is here

to share his stories and his insight!

e ducation

HEAD ONLINE NOW!

CREATIVEHEADMAG.COM/EDUCATION


NEW BC

BONACURE


BC BONACURE

HITS THE MARK

EVERY TIME


BC BONACURE is a great range and

now with the new upgrade, the range is

outstanding. With micellar technology

and new products being introduced the

range has really taken off within the salon.

Covering every hair type from damaged

hair, to coloured and even really hard to

maintain hair, Schwarzkopf Professional

offer yet another incredible hair care range

for both stylists and clients, without the

designer price tag! BC Bonacure hits

the mark every time!


GARY TAYLOR

EDWARD & CO


Schwarzkopf Professional

believes beauty is both inside and

out. It’s more than physical, it’s a

feeling – you are as beautiful as you

choose to believe. To feel beautiful

comes from confidence, and

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NEW BC

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Gives

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#believeinconfidence


pH4.5 COLOR FREEZE

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• Known in skincare for helping

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BC

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SKINCARE TECHNOLOGY

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• Known in skincare for drawing

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• Added to BC formulations to

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PEPTIDE REPAIR RESCUE

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BC

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SKINCARE TECHNOLOGY

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Drawing on 120 years of heritage,

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Now the company’s professional labs have

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perfect solution to their haircare needs.

To discover how to be a BC Bonacure stockist,

or for more information, please visit: www.schwarkopfpro.com


THIS IS

and we’re a miß i!

WE WANT TO CELEBRATE COLOUR AND THE ARTISTS CREATING IT; TO HAVE A FRANK AND OPEN

CONVERSATION ABOUT SALON COLOUR – HOW IT’S REPRESENTED ONLINE, CLIENT EXPECTATIONS;

TO SHARE AND GROW COLOUR SKILLS, IDEAS AND FORMULAS. LET’S WORK TOGETHER…

WHAT DOES IT INCLUDE?

● A stellar panel of colourists – the PAINTERS – who’ll share images,

experiences, formulas, opinions, videos, favourite looks… and more!

● Colour collections

● New launches and services

● The latest trends from the runways

● Spotlights on stellar colourists – established and up-and-coming

● Colour events and competitions

● Step by steps and techniques

● Videos

● Formulas

● #ColourIRL – looks from the salon in an Instagram feed bar!

S/S18

Live yr

life in

COLOUR

In print

Spring/Summer 2018

FREE with this issue!

CREATIVEHEADMAG.COM/PAINT


52

CREATIVE HEAD


T R U E T O

FORM

THESE ARE TESTING TIMES, AND COLLECTIVE ACTION IS USURPING THE CULT OF

PERSONALITY, LEAVING CELEBRITY-LED FASHION LOOKING STALE. SASSOON’S

SALON COLLECTION REFLECTS HOW TRADITIONAL FRENCH WORKWEAR LABELS

HAVE BECOME A SOURCE OF INSPIRATION. NATURAL AND EFFORTLESS RESULTS

ARE ACHIEVED THROUGH HONED CUTTING THAT APPEARS INVISIBLE; COLOUR IS

DELIVERED WITH PRECISION. THIS IS FORM

PHOTOGRAPHY BY BENJAMIN VNUK

CREATIVE HEAD

53


54

CREATIVE HEAD


CREATIVE HEAD

55


56

CREATIVE HEAD


HAIR The Sassoon International Creative Team, led by Mark Hayes. MAKE-UP Daniel Koleric. STYLING Lucie Perrier

CREATIVE HEAD

57


58

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

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CREATIVE HEAD

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60 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

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CREATIVE HEAD 61


THE

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62

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

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CREATIVE HEAD

63


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CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

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CREATIVE HEAD

65


For the convenience of shopping online and in store visit: www.salon-services.co.uk


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COME

TOGETHER

MOST WANTED CREATIVE TALENT WINNER, CRAIG CHAPMAN, SHARES

WITH US HOW, THANKS TO HIS MENTOR’S SUPPORT, A SALON OWNER

FROM CORNWALL NOW RUNS A NATIONWIDE CREATIVE AGENCY.

THE TALE IS SET AGAINST A STUNNING PHOTO SHOOT CREATED

WITH REDKEN, EXCLUSIVELY FOR CREATIVE HEAD

PHOTOGRAPHY BY BARRY JEFFREY

68

CREATIVE HEAD


“Raising your profile outside your area

when you’re from a small town in Cornwall

isn’t the easiest to achieve. And that’s

where HAIRDOTCOM found its roots; it’s

my session styling company that offers

creative hair for editorial, TV campaigns

and celebrities. It was designed not only

to expand my career beyond being a salon

owner, but also to provide opportunities for

stylists to work in London without having

to make the move there”

CREATIVE HEAD

69


“HAIRDOTCOM is represented by Alchemy

for the Eyes, which specialises in booking TV

and music jobs. It has led to some exciting

projects, such as working with Steps, Kylie

Minogue and DHC skincare; we’ve even

taken a team over to Cannes Film Festival

and styled Gemma Arterton, the De Niro

family and Trudie Styler. But the cherry on

top so far has been The Voice UK, where I’ve

taken members of my salon team, as well as

hair buddies such as Matt Gavin, Ashleigh

Hodges, Laura Kulik and Rebecca Wilcox.

We’ve been supported by Redken, Balmain

Paris Hair Couture, Trendco and Hair by

Sleek with products, extensions and wigs.

On one show alone we had 60 people to look

after, including dancers, bands and choirs…

and we’ve bagged The Voice UK for 2018!”

70

CREATIVE HEAD


HAIR Craig Chapman using Redken and Trendco, with Matt Gavin, Ashleigh Hodges and

Rebecca Wilcox. MAKE-UP Joanna Bernacka-Pettit using MAC. STYLING Magdalena Jacobs

“My proudest achievement is that

all this is based from Launceston,

with a bunch of creatives scattered

all around the UK – Roberto Muroni

and Leighanne Regan are our newest

HAIRDOTCOM comrades! Between us

we have lots of front covers and hair

features published across the globe,

as well as work for TV shows, pop

sensations and A-list celebrities.

And more is still to come…”

AND THAT’S

JUST PART OF THE

STORY. CRAIG WOULD

LIKE TO SAY A HUGE

THANK YOU TO

SOMEONE SPECIAL...

CREATIVE HEAD

71


NO ME

WITHOUT YOU

A DECADE AGO CRAIG CHAPMAN ENTERED A CREATIVE HEAD COMPETITION TO

ASSIST ONE ERROL DOUGLAS MBE. IT WAS AN EVENT THAT WOULD CHANGE HIS LIFE

“HAVING BEEN IN hairdressing for 31 years, I can honestly

say I’m more in love with our industry than ever. We get to be

creative, make people feel good and pretty much have a blast

all of the time – well most of it!

“That said, for a good 15 years I was just in the salon,

with the odd teaching job here and there and dabbling in

competition shoots. But I didn’t know where I was heading

or what my future plans were. I was looking around and

trying my hand at a few industry events, but due to personal

circumstances I withdrew to Cornwall and settled for what

I had. It was cool but I knew something was missing.

“One Friday, 10 years ago, I got a phone call at the salon.

My receptionist Di, now my fabulous manager, said: ‘Errol

Douglas is on the phone!’ Now, everyone in our industry

knows that Errol is a hero – officially now he is a Most Wanted

Legend – and I was a nobody in Cornwall. What the heck was

he doing calling me?

“It turned out I’d won a Creative HEAD competition

to assist him in Sydney for the Australian Hairdressing

Awards Gala show! WHAT?! I was gob-smacked! That

day, the element that was missing in my career just turned

up… INSPIRATION!

“The trip was incredible, especially the nights out! I loved

the buzz of a live show and the prep was a steep learning

curve having really only had salon floor experience before.

I mean, I could knock out a dozen Mrs Jones blow-drys in

10 minutes, but create stage-worthy sculptures from nothing?

I jumped right in.

“Yet the best element was realising I’d met a man who cared

about how well people around him did, and if he saw potential

he’d go all out to help them.

“My mentor. I don’t even think that this phrase has been

said between us, but that’s what Errol has become to me. In

the past 10 years I have helped Errol on numerous shoots,

72

CREATIVE HEAD


Fashion Weeks, personal projects. I’ve been introduced to

so many hairdressing legends, judged awards and won quite

a few myself. And who has been pushing me all the time?

Errol Douglas MBE.

“But it’s not only me – I have watched Errol help so many

people with such grace and commitment, and those who

know Errol see it too. Whether it’s his salon team or his

personal dedication to seeing a creative find their path,

he does it with passion, loyalty and a booming laugh.

Our industry runs through that man’s veins!

“I am eternally grateful to him for showing me the way.

And this is also a personal note to all the stylists out there

that want to succeed, want to excel and want to experience

everything our incredible industry has to offer. When you see

an opportunity you must grab it, even if it makes you feel sick

with fear. Those are the ones that will drive you forward and

where you’ll meet the most amazing people. And I can pretty

much guarantee there will be that person that will see your

determination and want to help – your mentor.

“They come in all shapes and sizes, and some only last for

a short time, but there will always be ‘the one’ who will make

sure you never forget who you are and what you’re capable of.

Barry Jeffery is another who rings true for me – he’s done all

of my photographic work for the past 15 years!

“I’m basically a small-town hairdresser – Launceston has a

population of fewer than 15,000, no cinema, no train station,

I can’t even buy a pair of shoes without travelling 25 miles!

But, because I met an industry legend who saw my potential,

I now have a Most Wanted Creative Talent award (Errol has

three!), a TV and celebrity career and a session company –

HAIRDOTCOM. Proud? I’d say so – and I’ve now got 300

pairs of shoes! Could I have done this without a mentor?

Yes probably. Could I have done as well as I did? Definitely

not! So my question to you is: who’s YOUR mentor?”

CREATIVE HEAD

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PHOTOGRAPHY BY CATHERINE HARBOUR

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HAIR Saks Art Team. MAKE-UP James Butterfield. STYLING Karl Willett

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Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Skyler McDonald

Yesmin O’Brien

GREATER

than Gatsby

Sean Hanna

IT’S AWARDS SEASON across the salon groups, and seanhanna joined

the party with its bash at London’s Hideaway Club, replete with a The

Great Gatsby-inspired theme. The seanhanna Creative Team, led by

Skyler McDonald, kicked it all off with five show-stopping looks that

included airbrushing, broidering and men’s styling – a big campaign for

seanhanna last year. The seanhanna awards followed, and its Worcester

Park salon was named Salon of the Year. Guest presenters on the night

included James Francis, Arthur Ehoff and Stacey Marshall from L’Oréal

Professionnel, along with Leila Bromfield from ghd. The Roaring

Twenties have never looked more fun!

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Rush Artistic Team

Kevin Davy White

Rush Kensington

Rush Bristol

Rising

HIGH

Stell Andrew, Adam Bryant

and Andy Heasman

Held at the Phoenix Theatre in London,

Rush celebrated another year with

its annual Rush Oscars. Hosted by

international creative director, Andy

Heasman, and international colour

director, Chris Williams, there was plenty

to celebrate, including the launch of the

Rush Academy, which will be headed up

by new academy director, Adam Bryant,

joining from Ethos Hairdressing. To get

the party started, Rush client and X Factor

star Kevin Davy White performed The

Beatles Come Together. The brand donated

£14,245 to Great Ormond Street Hospital

from its Rush Live show, taking the total

raised in more than eight years to £135,000.

It was then on to the awards and the

announcement of Ashley Haynes as the

newest member of the Rush Artistic Team.

CREATIVE HEAD 79


Saks West Bridgford

WATCH Luke Pluckrose create his amazing

looks, only on Creative HEAD Education!

Saks Yarm

Family

AFFAIR

SEQUINS, CHAMPERS AND salon stars – more than

500 of the hair and beauty #SaksFam came together

to celebrate the brand. Hosted by Saks’ managing

director, Stephen Kee, at the Hilton Metropole in

London, the night included a look back over the group’s

year, including the fantastic total of £115,000 raised for

The Eve Appeal to aid research into gynaecological

cancers, and the recognition of salon stars with its

awards, where Saks Yarm was named Hair Salon of the

Year and Saks West Bridgford Hair and Beauty Salon

of the Year. The audience also enjoyed a spectacular

presentation, Material World, by Luke Pluckrose and

the Saks Art Team, inspired by Alexander McQueen’s

A/W09 collection ‘Horn of Plenty’. Featuring wigs made

from reclaimed materials such as rope, fur and paper,

the show-stopping looks were a blunt bob composed

of thousands of hair rings, and a ‘goldilocks’ claviclelength

style made from 500m of gold-plated chain –

both hand-assembled by Luke.

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Adam Slama and Zoe Irwin

WATCH Watch Rainbow Children

online at creativeheadmag.com

Harry Evans

Lan Nguyen-Grealis

Johanna Cree Brown and Roger Spy

Casey Coleman (right)

Gianni Scumaci

It’s ritualistic

WHAT DO SOME of the UK’s sharpest creative minds do to get ‘in the zone’?

This and more was posed to the eight-strong panel at The Coterie: Creative

Rituals event, hosted by session stylist and hair educator Gianni Scumaci. More

than 100 guests crammed in to hear from session stylist Zoë Irwin, photographer

Adam Slama, fashion designer Harry Evans, make-up artist Lan Nguyen-Grealis,

It List Visionary Casey Coleman, Trevor Sorbie’s Johanna Cree Brown and film

director Roger Spy, all discussing their individual artistic processes. The night

included an exclusive premiere of Johanna and Roger’s new film Rainbow

Children, commissioned by Creative HEAD. The fun-filled romp focused on the

interplay of light and colour on both the dazzling metallic wigs and the designer

wardrobe. With a promise of more Johanna and Roger projects to come, the

audience left on a high, with goodie bags stuffed with styling must-haves from

sponsor L’Oréal Professionnel.

CREATIVE HEAD 81


Selfie time with

@karalwelsh

Lights, camera, action!

Colour training in the salon

#Aveda

Shooting the model

for @karalwelsh

In the

frame

The winning #AvedaArtists from @jdhaveda

and @jdhglasgow – Kara Welsh, David McIntosh

and Barry Spears – snap away

Excited about the new

#Aveda #Invati launch

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

Behind the scenes with

@dpmhair #AvedaArtists

@barryspearshairx and

@dpmhair – the merge of it all!

Seeing the shoot on screen

for the first time

Ready for the close-up

Pearl by @barryspearshairx

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