Creative HEAD UK March 2018

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#CHedit Photography courtesy of Aveda, BaByliss PRO, Dyson, Fudge Professional, ghd, KMS, L’Oréal Professionnel, Moroccanoil, My.haircare, Redken, Revlon Professional, TIGI, Toni&Guy and Wella Professionals Simone Rocha FASHION WEEK A/W18 IT FELT AS IF DESIGNERS had been raiding their VHS library for this season’s hair-inspirations – Pretty Woman curls could be seen all over New York, would London follow suit? At Roberta Einer, Bea Watson’s looks were an “’80s-inspired, everyday stylised glamour”, while at Lulu Guinness, Zoë Irwin for ghd created twisted and defined curls, this time referencing Desperately Seeking Susan. At Sadie Williams, ’80s-style crimping could be seen, but with an eclectic mix of ’60s silhouettes and ’70s glitz. The textured ponytail created “a larger-than-life look”, according to 2017 Most Wanted Session Stylist, Syd Hayes, who led the hair team for BaByliss PRO. At Peter Pilotto, Anthony Turner for L’Oréal Professional transformed models into bohemian party girls, with dishevelled ’dos straight from the Tramp dance floor. Divas of a different kind made an appearance at Kristian Aadnevik, where Antonio Corral Calero for Moroccanoil crafted ballerina buns with a literal twist. It took an ethereal turn at Mark Fast, where heavenly evening wear collided with strong ponytails created by Maria Kovacs for TIGI. This feeling of otherworldliness continued at Preen, where Eugene Souleiman for Wella Professionals and ghd took inspiration from sea anemones, shimmering with a pinch of glitter. There were no flights of fancy at Simone Rocha, where James Pecis, using KMS, delivered practical knotted braids. At Richard Malone, John Vial used his Revlon Professional arsenal to give the marketplace-roaming models head-hugging styles inspired by boys of the ’20s, while Neneh Cherry was the muse at Vin + Omi, where Denis Kovalyov injected hits of My.haircare colour with wefts woven into high bunches. It was more punk with a touch of witch at Alistair James, where Johnnie Biles at Frank Agency for Fudge Professional got busy with mousse and gel. At Christopher Kane, Redken global creative director, Guido Palau, was one of a handful of session stylists trialling the prototype professional Supersonic dryer for Dyson. The collection screamed sex (quite literally!), but the effortless hair whispered individual softness and sensuality. Lulu Guinness Vin + Omi Mark Fast Sadie Williams Alistair James The Dyson prototype Kristin Aadnevik Peter Pilotto Preen Temperley London Syd Hayes for BaByliss PRO Roberta Einer Caption please Christopher Kane Richard Malone 22
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