Creative HEAD UK March 2018

BOOST YOUR
BUSINESS WITH
£24,000
THAT’S HOW MUCH DEEP HAIRDRESSING IN TEESIDE HAS MADE IN SALES IN THE PAST YEAR FROM SMARTBOND, THE
BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. THE TEAM HAS ALREADY SOLD MORE THAN 2,000 APPLICATIONS – SO
JUST IMAGINE WHAT SMARTBOND CAN DO FOR YOU! ENCOURAGE CLIENTS TO USE IT WHEN THEY HAVE HAIR COLOURED
SO THEY CAN ENJOY STRONG, PROTECTED HAIR! DEEP HAIRDRESSING SHARES ITS TOP TIPS ON HOW TO SELL IN-SALON…
1. The more training your stylists receive, the more confi dence they have with the product. Sign up for in-salon training as well as courses at the
L’Oréal Academy, to look in depth at the benefi ts of Smartbond, both for the client and for the salon.
2. Sell the Smartbond step 3 conditioner directly to your clients and encourage them to continue to use it in between appointments in order to
truly experience its effects. We’ve seen clients rebuying the product as a result, which means they are also believing in it.
3. Run a staff incentive, such as giving each stylist a bottle of Smartbond, a sales target and a deadline to fi nish
the bottle by, with the possibility of receiving a bonus if they reach their target. This really gets the team
motivated to include Smartbond in every colour service.
THE FIX
Look at this fabulous transformation by
@gracedalgleishx at @brookshair using the new
Instant Highlights three-part system and new
Shimmering Fuchsia #COLORFULHAIR shade.
Follow the steps below to recreate this look:
Step 1: Lighten up to 15 meches using the
all-new Instant Highlights
Step 2: Rinse and tone with #COLORFULHAIR
Shimmering Fuchsia
Step 3: Use Smartbond throughout
Don’t forget to share your own transformations
using @lorealpro #instanthighlights #smartbond
RETAIL REHAB
Colour needs to be cared
for to keep it vibrant
and radiant. Enriched
with antioxidants and
A-OX technology, Serie
Expert Vitamino Color
will help maintain salon
fresh colour, leaving hair
illuminated, soft and
looking its best.
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CREATIVE HEAD