Half Times Fall 2017 yumpu

teams in action | corporate services
THE MAKING OF
Our Salary Guides
Robert Half has produced its
Salary Guides — featuring some
of the most reliable data on
compensation out there — for almost
70 years. The guides are an important
resource for our field teams to use with
clients and job seekers. But do you know
what goes into making the Salary Guides
every year?
Creating each year’s guides takes
nine months, countless hours and the
expertise of colleagues from across the
business. And this year, the guides were
even more complex because of changes
in how we collected and presented much
of the salary data.
“Over the years, we’ve had questions
from people looking for more detail
about the salary ranges,” said Reesa
Staten, senior vice president of
Corporate Communications. “This new
process enabled us to give more color
around that data.”
The efforts paid off quickly. Salary
Guides have long been the most
downloaded piece of thought leadership
we produce each year, but downloads
jumped almost 50 percent within the
first month of release in North America.
Multiple teams in our Corporate
Communications, Human Resources, IT
and Marketing departments have long
been involved in the research, design
and promotional aspects of the guides.
This year, the data analytics and IT
teams helped gather and interpret the
data, while the enterprise compensation
team reviewed the information and
provided insight on compensation trends.
Once the data is finalized and the
trends researched, editors and writers
on our content marketing team finetune
the text. The creative services
team designs the guides to appeal to our
customers, in addition to developing
the assets to support the promotion of
the guides. Our public relations, social
and marketing teams around the globe
then start promoting the finished pieces
to news outlets through public relations
campaigns, as well as to new customers
through social media, email and our
websites.
“We’re proud that we provide the best
salary information and are excited
about providing our recruiters with
more detailed data that can help them
build their business,” said Christine
Pardi, senior communications program
manager. The public relations team
also uses the guides to build our brand
through major publications like The
Wall Street Journal and USA Today,
The Globe and Mail, Financial Times,
Le Figaro and Handlesblatt, as well
as trade publications and local news
outlets to hook potential clients and
candidates.
“Behind the scenes, there’s so much
that happens to get to that point,” said
Christine, who has worked on the Salary
Guides for nine years.
TAKING ADVANTAGE OF
SALESFORCE
One of the big changes to the 2018
guides in North America was pulling
the information from Salesforce instead
of field surveys. This will be further
explored for the international zone in
the coming year.
“We knew we had this valuable
information, so we embraced the
challenge,” Christine said. “We wanted
to take advantage of it to access more
real-time data.”
To extract the Salesforce data for our
lines of business, she worked closely with
Eric Gai, senior director of global data
analytics and customer research insights,
and Regan Sweeney, senior manager
of global marketing analytics. As a
final step, senior compensation analyst
Jeremy Lawson and his colleagues
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