SleepTech_Mart2018-internet

18
Latexco is celebrating their
25th sponsorship anniversary
A world leader in the manufacturing
of latex and PU foam components
for the bedding industry,
Latexco has been sponsoring the
projects of cycling manager Patrick
Lefevere for 25 years now. With
shareholders Luc and Carole Maes
both cycling lovers, it seemed only
logical for Latexco to heighten
brand and corporate awareness
through cycling sponsorship.
“Cycling is our passion, but it
also serves to promote our brand
around the world and we are
proud to do this together with
Quick-Step Floors, one of the most
successful teams in the history
of the sport, with which we have
such a special bond”, Carole Maes
explained to crowds of sponsors
and journalists attending the recent
team presentation of Quick-
Step Floors Cycling Team in Calpe,
Spain. “Being involved in this
team and celebrating together
with them so many extraordinary
victories gives us great pleasure.
Sports sponsorship is not ‘just an
investment’ for Latexco. It is part
of our corporate philosophy. The
competition, the perseverance,
the team spirit and the grinta that
mark the Quick-Step Floors Pro Cycling
Team are values that Latexco
shares too!”
More than putting the Latexco
logo and name on the jerseys of
the cycling teams, Latexco lent
logistical support too. During all
the major events, including the
Tour de France, Latexco moved the
riders’ personal Latexco mattress
from hotel to hotel, thus offering
the cyclists an invigorating night’s
rest every day. After all, a well-deserved
night’s sleep is just as
important as the right training for
top athletes looking to deliver a
top performance.
Mr. Patrick Lefevere, Team CEO,
also shared his thoughts on the
long-term sponsorship with Latexco,
which he believes has yet the
best to come: “I am really proud to
have a sponsor like Latexco with
me for so many years. It shows
that we are a house of trust. Since
the very beginning, we have had
a great common understanding.
Despite our shared success over
the past 25 years, I am sure the
best is yet to come and I hope
we can celebrate 30 years of
shared passion and partnership
with Latexco, who I can safely say
that is one of the oldest and most
reliable sponsors in the world of
cycling.