SleepTech_Mart2018-internet
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97<br />
What is the most important point<br />
in competition about the brands in<br />
glue industry?<br />
The knowledgeable firms counts<br />
on the quality/price ratio, while<br />
other firms, acts on by focusing<br />
only on price. Prices are important<br />
but the quality and delivery<br />
time are important factors as<br />
well.<br />
Can the materials used in the<br />
production of glue be bought from<br />
domestic market?<br />
Unfortunately, out of tin and<br />
cardboard packaging materials<br />
all other inputs are imported from<br />
abroad. Even silicon papers used<br />
for hotmelt glues are imported.<br />
What is Turkey’s position in glues<br />
industry that supplies to mattress<br />
producers?<br />
I can say that Turkey is the leader<br />
in the export of solvent-based<br />
glues. Our position in hotmelt<br />
category can be seen as good.<br />
However, Europeans leading the<br />
market and are ahead of Turkish<br />
companies in water-based<br />
mattress glues because it is<br />
preferred the least.<br />
if the producer want to use glue<br />
without any investment, they<br />
prefer glues with solvents. They<br />
also want that the material<br />
should be odorless and solvent<br />
of the glue have to be discarded<br />
immediately and it should be<br />
strong, as well. Those companies<br />
who prefer hotmelt type of glues<br />
want that the material should<br />
be melted easily, should be<br />
odorless at higher temperature,<br />
should be striped from its package,<br />
should be rather cheap and<br />
it should function the best at the<br />
first contact.
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