You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
WORLD ECONOMIC FORUM DAVOS<br />
From 23th till 26th of January 2018, the 48th Global<br />
Economic Forum in Davos took place and suffered the<br />
heaviest snowfall in the meeting’s 48-year history. But this<br />
year, even more government leaders from all over the world<br />
braved the snow and were present in the Swiss mountains,<br />
than the year before. This year’s forum carried the theme<br />
“Creating a Shared Future in a Fractured <strong>World</strong>”. This<br />
Global event wants to “unite” every year more and more<br />
intensively, because all country leaders claim to be globalists,<br />
no protectionists, even Trump? We will find out how strong<br />
Trumps words were at the closing speech of the WEF.<br />
70<br />
After Trump started his Presidency in January 2017, the<br />
US Dollar weakened significantly during his first year of his<br />
leadership and gave the US export sector a boost. According<br />
to European Central Bank President Mario Draghi this<br />
drop of the USD was not driven by the economy, but a<br />
consequence of “public” statements. And this is “not” in<br />
line with the G-20 Commitment to refrain from competitive<br />
devaluations. Trump told CNBC at the WEF that he<br />
“ultimately would like to see a stronger dollar”.<br />
The message in his closing speech was clear; “when America<br />
grows, so does the world”. The drive for excellence, creativity<br />
and innovation in the US has led to important discoveries<br />
and help people everywhere to live more prosperous and<br />
healthier lives. This should be the lesson for all political<br />
leaders. Governments have to stimulate growth and countries<br />
have to work together. Prosper words, but how is the real<br />
praxis? Trump’s tax reform appears to be good for business,<br />
as companies will invest more and increase wages. The tax<br />
cuts are presenting European countries with a dilemma: Do<br />
they follow the U.S. and cut their own corporate tax rates,<br />
risking a race to the bottom? Or do they stay back and risk<br />
losing business to the U.S.? German Chancellor Angela<br />
Merkel talked about Europe taking some responsibility for<br />
its own future and French President Emmanuel Macron<br />
has made a pitch to investors on France’s behalf. But there<br />
doesn’t seem to be a clear European consensus on what to<br />
do going forward. Trump’s move into the White house a year<br />
ago with his “America First” agenda pushed EU policymakers<br />
to keep markets open worldwide. The EU continued building<br />
on existing European free-trade pacts with partners like<br />
Singapore, Vietnam and South Korea and the Mercosur<br />
group of Argentina, Brazil, Paraguay and Uruguay. “America<br />
first does not mean America alone”.<br />
At Davos this year we saw a clash of visions, or even<br />
ideologies. Europe’s message is that social democracy doesn’t<br />
only deliver lower levels of inequality, but also delivers<br />
growth and stable politics. America First is about higher<br />
walls and lower taxes and a state that is looking mainly after<br />
the corporate sector. Can the two coexist comfortably?<br />
The move to work strongly together and create a sustainable<br />
growth is one of the important lessons we read in Marga<br />
Hoek’s book “The Trillion Dollar Shift” launched at the WEF.<br />
Marga Hoek is working her whole life, helping and creating<br />
a more sustainable growth, because in the end only a<br />
sustainable business model is profitable for all of us. We<br />
constantly have to work on “awareness” of this sustainable<br />
business model and the politicians have to create the context,<br />
not “against” each other but “cooperating” with each other.<br />
There is no Plan B, because we do not have a Planet B.<br />
The Trillion Dollar Shift by Marga Hoek (2018) documents<br />
the contributions of the various businesses to the 17<br />
Sustainable Development Goals (SDG’s) as created by<br />
the United Nations. It also shows the opportunities for all<br />
businesses to impact those SDG’s on a Global scale. The<br />
book is a call to action for both business and capital to reach<br />
the SDG’s by 2030.<br />
The Paris Climate Agreement and the Sustainable<br />
Development Goals (SDGs) drive change and offer a<br />
narrative and an opportunity to all to speak in one language