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WORLD ECONOMIC FORUM DAVOS<br />

From 23th till 26th of January 2018, the 48th Global<br />

Economic Forum in Davos took place and suffered the<br />

heaviest snowfall in the meeting’s 48-year history. But this<br />

year, even more government leaders from all over the world<br />

braved the snow and were present in the Swiss mountains,<br />

than the year before. This year’s forum carried the theme<br />

“Creating a Shared Future in a Fractured <strong>World</strong>”. This<br />

Global event wants to “unite” every year more and more<br />

intensively, because all country leaders claim to be globalists,<br />

no protectionists, even Trump? We will find out how strong<br />

Trumps words were at the closing speech of the WEF.<br />

70<br />

After Trump started his Presidency in January 2017, the<br />

US Dollar weakened significantly during his first year of his<br />

leadership and gave the US export sector a boost. According<br />

to European Central Bank President Mario Draghi this<br />

drop of the USD was not driven by the economy, but a<br />

consequence of “public” statements. And this is “not” in<br />

line with the G-20 Commitment to refrain from competitive<br />

devaluations. Trump told CNBC at the WEF that he<br />

“ultimately would like to see a stronger dollar”.<br />

The message in his closing speech was clear; “when America<br />

grows, so does the world”. The drive for excellence, creativity<br />

and innovation in the US has led to important discoveries<br />

and help people everywhere to live more prosperous and<br />

healthier lives. This should be the lesson for all political<br />

leaders. Governments have to stimulate growth and countries<br />

have to work together. Prosper words, but how is the real<br />

praxis? Trump’s tax reform appears to be good for business,<br />

as companies will invest more and increase wages. The tax<br />

cuts are presenting European countries with a dilemma: Do<br />

they follow the U.S. and cut their own corporate tax rates,<br />

risking a race to the bottom? Or do they stay back and risk<br />

losing business to the U.S.? German Chancellor Angela<br />

Merkel talked about Europe taking some responsibility for<br />

its own future and French President Emmanuel Macron<br />

has made a pitch to investors on France’s behalf. But there<br />

doesn’t seem to be a clear European consensus on what to<br />

do going forward. Trump’s move into the White house a year<br />

ago with his “America First” agenda pushed EU policymakers<br />

to keep markets open worldwide. The EU continued building<br />

on existing European free-trade pacts with partners like<br />

Singapore, Vietnam and South Korea and the Mercosur<br />

group of Argentina, Brazil, Paraguay and Uruguay. “America<br />

first does not mean America alone”.<br />

At Davos this year we saw a clash of visions, or even<br />

ideologies. Europe’s message is that social democracy doesn’t<br />

only deliver lower levels of inequality, but also delivers<br />

growth and stable politics. America First is about higher<br />

walls and lower taxes and a state that is looking mainly after<br />

the corporate sector. Can the two coexist comfortably?<br />

The move to work strongly together and create a sustainable<br />

growth is one of the important lessons we read in Marga<br />

Hoek’s book “The Trillion Dollar Shift” launched at the WEF.<br />

Marga Hoek is working her whole life, helping and creating<br />

a more sustainable growth, because in the end only a<br />

sustainable business model is profitable for all of us. We<br />

constantly have to work on “awareness” of this sustainable<br />

business model and the politicians have to create the context,<br />

not “against” each other but “cooperating” with each other.<br />

There is no Plan B, because we do not have a Planet B.<br />

The Trillion Dollar Shift by Marga Hoek (2018) documents<br />

the contributions of the various businesses to the 17<br />

Sustainable Development Goals (SDG’s) as created by<br />

the United Nations. It also shows the opportunities for all<br />

businesses to impact those SDG’s on a Global scale. The<br />

book is a call to action for both business and capital to reach<br />

the SDG’s by 2030.<br />

The Paris Climate Agreement and the Sustainable<br />

Development Goals (SDGs) drive change and offer a<br />

narrative and an opportunity to all to speak in one language

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