Creative HEAD Ireland 2018

BOOST YOUR
BUSINESS WITH
THE HAIRSHOP IN DUNDALK, CO. LOUTH, LAUNCHED SMARTBOND, THE REVOLUTIONARY BONDING AGENT FROM L’ORÉAL
PROFESSIONNEL, IN SEPTEMBER 2016. WHILE IT WAS A CHALLENGE AT FIRST TO EDUCATE STAFF AND CLIENTS ABOUT
THE BENEFITS OF A TRADITIONAL TREATMENT VERSUS SMARTBOND, THEY PUT A STRONG STRUCTURE IN PLACE TO
MAKE SMARTBOND THE NEW NORM. THIS IN TURN HAS HELPED INCREASE SALON PROFIT AND OVERALL RETURN VISITS,
WITH MORE THAN 50 PER CENT OF CLIENTS NOW USING SMARTBOND AS PART OF THEIR REGULAR SERVICE. MANAGER
CATHERINE MCELLIGOTT SHARES HER INSIGHTS AND TOP TIPS ON SELLING SMARTBOND IN SALON…
1 Education is key. We let our staff use Smartbond on each other so they could see and feel the benefi ts of the product for themselves.
2 Trialling the product is incredibly important. If our clients had a Smartbond treatment in-salon, we gave them the at-home conditioner to entice
them to purchase again and receive the full benefi ts of the service.
3 Create team incentives to recommend Smartbond. We ran a challenge that if 10 clients got the treatment with their colour and blow-dry and
mentioned the stylist who recommended the service, that stylist got a backwash-sized shampoo and conditioner to take home!
THE FIX
Check out this summer blonde from
@andrew_mulvenna using Instant Highlights.
Want to recreate this look in salon?
Simply follow the steps below:
STEP 1: Apply 10 meches using Instant
Highlights in the #instalights technique
Step 2: Tone with Chromative 8.34
Step 3: Use Smartbond throughout
Don’t forget to share your
blonde creations using
@lorealpro #lorealproire
#instanthighlights
#smartbond
RETAIL REHAB
Tecni.ART styling range
from L’Oréal Professionnel
is celebrating its 25th
birthday by partnering
with contemporary British
artist Stuart Semple to
create this limited edition
design for its bestselling
products such as Pli.
18
CREATIVE HEAD IRELAND