Amarillo: Faces, Places & Open Spaces

HILL’S
SPORT SHOP
The story of Hill’s Sport Shop is a story of
leadership, dedication, and innovation. The
evolution of the family owned business
throughout its almost fifty year existence came
about as trends and technology changed.
Sports and sports philosophies have been
revolutionized since Gene Hill opened for
business in 1964. The business began when
he bought a Cushman dealership on West
Sixth Street named AmTex Cushman Sales
complete with Norman (Banty) Herring who
knew the business inside and out. Soon after,
in 1965, the business moved to the current
location at 4021 Mockingbird and was named
Wheels Inc. for a time. After a period of selling
scooters/motorcycles and Trucksters, as well as
golf carts all over the Panhandle and to entities
like Pantex and Phillips Petroleum, Cushman
developed financial difficulties and Gene
changed his focus to selling bicycles.
Through the years, Hill’s Sport Shop has
kept pace with the marketplace by selling items
like lawnmowers, water skis, swimsuits, roller
blades, and the original Airdyne exercise bike,
finding products to fit customer demand.
Today the shop carries a diverse product line
suited for today’s sports enthusiasts. They carry
the largest inventory of specialty bicycles
in the area including Trek, Specialized, Felt,
Redline and We the People brands. They have
a large stock of cycling supplies and accessories
including helmets and clothing. In addition to
bicycle sales, Hill’s Sport Shop wants you to
know that “A bicycle is a machine with hundreds
of parts, and just like a car, it requires
regular service to stay at peak performance.
We offer free estimates and a full explanation
of what your bicycle needs and why. From flat
repair to a complete tune-up, we’ll inspect your
bike to ensure safe operation. Your satisfaction
is guaranteed with all our service work. Many
repairs can be done while you wait.” Bicycle
rentals are available for those who have outings
planned, but not enough equipment and for
those wishing to test out cycling before buying.
The full service sports shop carries skis and
accessories as well as hats, sweaters, goggles,
jackets, and pants. It is also the place to buy
other cold weather sports equipment like
snowboarding products; they are the Burton
Dealer for the Texas Panhandle. Hill’s Sport
Shop is the headquarters for the latest
footwear designs for walking, running, hiking,
climbing, and cycling. Their brands
include Salomon, Vibram Fivefingers, Sanuk,
Keen, UGG, Patagonia, The North Face, and
Chaco. Backcountry equipment for camping,
hiking, and climbing is available as well.
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