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my workspace<br />
My Workspace<br />
Baseball For All<br />
Oregon may not have a baseball team (yet),<br />
but it has a successful baseball company<br />
written by Beau Eastes<br />
photography by Brian Holstein<br />
Baseballism has retail shops in baseball<br />
hot spots around the country—<br />
Cooperstown, New York; Scottsdale,<br />
Arizona; Boston; and San Francisco to<br />
highlight a few—but its flagship store<br />
is in a beautifully renovated warehouse<br />
on Northwest 22nd and Quimby in<br />
Portland, just seven blocks from the<br />
Portland Beavers’ original stadium,<br />
Vaughn Street Park.<br />
What started out as a youth baseball<br />
camp put on by four former University<br />
of Oregon club baseball players is now<br />
a $10 million a year lifestyle brand<br />
built around America’s pastime. That<br />
means you can purchase everything<br />
from T-shirts adorned with baseball<br />
terms like “Southpaw” and “Live<br />
Life Like a 3-1 Count” to $85 leather<br />
toiletry bags.<br />
The company doesn’t have a licensing agreement<br />
with Major League Baseball, instead creating<br />
products from sayings and slogans familiar to<br />
passionate baseball fans. Baseballism does have<br />
two official licensing deals, one with the Babe<br />
Ruth family to use the iconic image of Ruth’s<br />
swing as part of its official logo, and another<br />
with the cult classic movie “Major League.”<br />
66 <strong>1859</strong> OREGON’S MAGAZINE SEPTEMBER | OCTOBER <strong>2018</strong>
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