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Have you noticed a decline in your Instagram engagement recently? That is the effect of the<br />
algorithm, in addition, there is also a possibility you’ve been shadow-banned…what’s that you<br />
ask? See the ALGORITHM and SHADOWBAN section!<br />
<br />
The lifespan of one of your posts on Instagram is much shorter than Facebook. Yes, it may<br />
still appear on your follower’s timeline a day or 2 later but since the dreaded algorithm<br />
changes, the average post will see the most interaction within the first 1 hour of being<br />
posted. Based on that, there really is no limit to how frequently you post BUT I would avoid<br />
excessively posting consecutively at the same time as this may annoy some of your<br />
followers and cause them to unfollow you. Space your posts out at least 3 hours inbetween.<br />
Post images that are consistent<br />
and show your brand colors and<br />
style (see <strong>Slay</strong> My Brand Visually)<br />
section to learn more about brand<br />
styling.<br />
Do I need Hashtags? Hashtags<br />
are your lifeline on Instagram.<br />
Using them allows potential clients<br />
and your target audience to find<br />
you and are VERY IMPORTANT.<br />
Instagram was designed for<br />
hashtags to be used and if you are<br />
not using them, you are losing out<br />
on potential clients and your<br />
target audience. Instagram allows you to use at least 30 hashtags but it is no longer<br />
recommended you use them all. This used to be an easy way to gain new followers but<br />
could now get you SHADOWBANNED (see separate section on shadowban). 20<br />
hashtags per post should suffice. Should you wish to use more, see below for little trick to<br />
getting 30!<br />
FOCULMARK is the best thing ever invented. It is an Apple/Android app that will<br />
automatically generate the top hashtags to get engagement in any category. You can<br />
download right not and start using instantly. In addition, the key to hashtags is<br />
researching them by either using google explore or typing a hashtag into the Instagram<br />
search engine. It will tell you how many times the hashtag has been used by other users.<br />
You typically do not want hashtags in the millions or hundreds of thousands as it makes<br />
it less likely you will be seen through all the competition. Try to find ones above 10,000<br />
users and below 100,000 users.<br />
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