Slay Social Media 2018 Survival Kit

Video should be your Best Friend
The video is long past the status of an "up-and-coming" marketing tactic. It's here, and it's an
increasingly powerful way to communicate your brand story, explain your value proposition,
and build relationships with your customers and prospects.
The most recent statistics show that video content isn't just effective -- the demand for it is
growing at an impressively rapid pace. Did you know, for example, that 43% of people want
to see more video content from marketers? Or that 51.9% of marketing professionals
worldwide name video as the type of content with the best ROI? Video marketing is all over
the Internet. Look no further than your favorite brands, your Facebook, your YouTube
homepage, and there it is: successful video marketing that has found its way to your eyes.
Video Marketing Stats:
The average video retains 37% retention rate to the end of the video
Videos under 90 seconds long see a retention rate of 53% but videos over 30 minutes
retain only 10%
The average retention rate of personalized videos is 35% higher than non-personalized
videos.
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