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Customize your graphics: Nothing gets you branded faster and looking more professional<br />
than by using customized graphics. Yes, I know hiring someone can be expensive but there<br />
are tons of free online apps that can assist. My favorite is CANVA (www.canva.com), which<br />
is a free online platform that allows creating customized graphics to brand your business by<br />
using their ready-made templates. It is uber easy to use and if you have trouble you will find<br />
tons of beginner video tutorials on YouTube.<br />
Choose Images that fit your style: What<br />
messages are you trying to convey. Whether<br />
images are used as stand alone or with a<br />
background it is important to pick a consistent<br />
them. To discover your companies’<br />
personality and find images to suit it, ask<br />
yourself what product, service or experience<br />
you are trying to sell. If your brand was a<br />
person, what kind of things would it like to do<br />
or see? Find images that match your answers.<br />
For instant, if you were in the health industry,<br />
you would probably want images showing<br />
healthy foods, people in the gym, people<br />
waking, mountain climbing, etc. Basically,<br />
everything associated with health.<br />
Collaborate: There is power in collaboration. Find other people who are in a similar industry<br />
or who may be in an industry you can combine with yours to offer a great service or product.<br />
Try to find others who have a high follower count. This will increase your exposure quickly.<br />
Be Interesting: Nobody wants to follow someone who is considered boring. <strong>Social</strong> <strong>Media</strong> is<br />
the opportunity to sell your personality, your ideas, and your business.<br />
interesting…capture their attention.<br />
Make it<br />
Show Up Daily: I cannot express just how very important this is. It is imperative you show up<br />
daily on all social media platforms to not only boost the algorithm but to show consistency and<br />
build credibility.<br />
Create content likely to elicit positive feedback from your audience, in the form of positive<br />
comments, likes, or reactions, which are now weighted so they affect post ranking slightly<br />
more than likes.<br />
Publish content that promotes engagement and an investment of time from your<br />
audience; video content is an excellent option here. Post content that’s social and shareable<br />
Create posts that are likely to result in your audience liking, commenting, and sharing with their<br />
friends. SN: Try to refrain from using 3 rd party apps, Facebook and Instagram do not like that<br />
and will give your post a low ranking.<br />
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