17.08.2018 Views

Slay Social Media 2018 Survival Kit

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

SEO or Search Engine Optimization is the name given to activity that attempts to improve<br />

search engine rankings.<br />

In search results, Google displays links to pages it considers relevant and authoritative.<br />

Authority is mostly measured by analyzing the number and quality of links from other web<br />

pages.<br />

In simple terms, your web pages have the potential to rank in Google so long as other web<br />

pages link to them.<br />

Make Your Site Appear in Google<br />

Great Content encourages people to link to your pages and shows Google your pages are<br />

interesting and authoritative. This leads to search engine success because Google wants to<br />

show interesting and authoritative pages in its search results. It's that simple!<br />

In Summary<br />

Do your homework and understand what kind of content your potential customers are looking<br />

for. Create a great site, create content people need and make it easy for them to share it. Do<br />

this and you'll start to see your website traffic increase.<br />

Definition:<br />

LEAD GENERATION/SALES FUNNELS/TARGET AUDIENCE<br />

31

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!