17.08.2018 Views

Slay Social Media 2018 Survival Kit

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Demystifying the Dreaded Algorithm<br />

Guess what? The secret is out the bag and the social media gravy chain to six figures is at its<br />

end! Well, that might be a little dramatic but here’s why I am saying it? The big names like<br />

Zuckerberg realized that entrepreneurs, small business owners, and others were using the<br />

Facebook and Instagram platforms to build 6 figure business in 12 months or less. What’s wrong<br />

with you ask? Nothing to us regular folk but the big dogs want a piece of that multi-millionaire<br />

dollar online industry. So what did they do? They introduced the dreaded ALGORITHM!<br />

What is that? ..simply put a <strong>Social</strong> <strong>Media</strong> Algorithm is like a monitor. It assesses the posts you<br />

like and comments on, it assesses the people you interact with frequently, it assesses your<br />

interests and the people who interact with you through likes/comments. For marketers, this<br />

means we have to generate more content, be even more creative and put in a lot more<br />

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