Slay Social Media 2018 Survival Kit

Tips for taking pictures:
Stage your pictures scenes. If someone is taking a picture of you, make sure you are
positioned at a nice angle, capture something cute in the background to give an idea
or where you are and a glimpse into your lifestyle. If taking pictures of your services or
products, use props, lighting, etc. to set the perfect tone and capture a high quality
image.
Look Professional: Always look the part. Social media is about building relationships and
making your audience want what you have. Show them the BEST version of you!
Is it the Right Light for a Selfie?
Let’s Talk Selfies for a moment!
I am a fan of the selfie as much as anyone else
but when branding your business there are a
few basic guidelines you should try to follow:
1. Do not take selfies in bathrooms unless the
bathroom relates to what you are posting in
some shape or form. Is considered quite tacky
in the industry.
2. Never use or provide others with selfie
photos to be placed on business cards, flyers
or another other marketing material…it
screams UNPROFESSIONAL and not only makes your brand look bad but can also damage
the brands of other companies who may become affiliated with you. Things like this can be
a warning to other brands that you are not ready to play in the big leagues.
If you look at the images of any well-known brand, you’ll see that they use the same colors
repetitively—in their logo, in their text, even in their images. That consistency is what helps
viewers recognize the company and evokes certain feelings and emotions associated with
the brand.
You can apply this same approach to your own visual content by choosing two to four colors
and using them consistently. You can find and save your brand colors using hex codes, which
are the six-digit codes that appear when a color is selected on the color wheel.
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