Slay Social Media 2018 Survival Kit

Know your Target Audience
When it comes to advertising your business, it's imperative that you know who your "target
audience" is, and how to reach them. While it's important to reach as many people as possible,
and it often seems like focusing only on certain segments of the population is limiting, you
need to be "direct." Directly reaching those interested in your product or service will ultimately
create a loyal following truly interested in what you have to offer while putting more money in
your pocket. Therefore, before you decide what your message is, and how to deliver it, you
need to understand your target audience.
What Is a Target Audience? A target audience is the demographic of people most likely to
be interested in your product or service. If you own a plumbing company, your target
audience is property owners, both commercial and residential. If you own a toy store, your
target audience would be kids, parents, grandparents and anyone else with children in their
lives. Other examples of target audiences include single men in their 20s, tweens, working
mothers, retired seniors and dog owners. In some cases, the target audience becomes very
narrow-focused. For instance, if the product is a pricey Italian men's business suit appropriate
for up-and-coming Wall Streeters, then the market audience is single men in their 20s who live
in New York City and earn over $200,000 year.
12