Slay Social Media 2018 Survival Kit

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to optimize your content with the right key words so you can attract your target customers from an organic search. Another way is to promote your posts on social media by influencing other people to share them or by using promoted posts. It’s important to state that blogging is not a “bottom of the funnel” activity. In other words, it won’t lead to people making a decision to buy from you. For that, you will need to create other types of content or push people to go on a sales call with you. Lead magnets (interest) – any type of lead magnet is used as a tool to generate interest toward your product. You grow your email list by offering something of value to your audience that they’re already interested in, such as a guide or course. Anything that can educate your prospects on how they can solve their problems and achieve their goals. And during that time, you can start building the demand for your product. Within the lead magnets itself, you can place call-to-actions to check out your products/services, call your sales department, etc. Webinars (decision and action) – even though webinars can be used as lead magnets, they’re more focused on the decision stage and convincing people to take action and buy your products. When people sign up for webinars, they’re already pretty interested in achieving a certain goal or solving a specific problem. This could be growing their traffic, losing weight or finding the perfect soul mate. Your goal with the webinar is not only to educate them, but to build their demand in order for them to take action. At the end, you should always have a call-to-action to buy your product, start a free trial or request a consultation. Videos (awareness, interest, decision, action) – they can be used in pretty much all the stages of the sales funnel. YouTube is well-known as the second largest search engine, so by optimizing the videos for certain keywords, you can generate tons of awareness and traffic to your website. By creating explainer videos, you can build demand for your product or service. Last, but not least, with sales videos you can entice people to make the final step and take action. I guarantee if you follow ALL the Tips & Tricks laid out in this guide you will see an INSTANT INCREASE IN ENGAGEMENT. See the next page for more services and products I have to offer to assist you in taking your business to the next level. 34
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Page 1 and 2: Slay 1
Page 3 and 4: Hi, my name is Dr. Lakisha Ross (ak
Page 5 and 6: The truth is, SOCIAL MEDIA HAS CHAN
Page 7 and 8: hours. As such it is not necessary
Page 9 and 10: Instagram Tips to Increase Visibili
Page 11 and 12: MAJOR TIP to Increase Engagement: D
Page 13 and 14: Why Does It Matter? In order for pe
Page 15 and 16: Tips for taking pictures: Stage yo
Page 17 and 18: Customize your graphics: Nothing ge
Page 19 and 20: Definition of Video Marketing: If a
Page 21 and 22: Blog Posts Distill your content mar
Page 23 and 24: Adding advertisements to emails sen
Page 25 and 26: Demystifying the Dreaded Algorithm
Page 27 and 28: Have you noticed a dip in your enga
Page 29 and 30: Instagram is tackling the problem o
Page 31 and 32: SEO or Search Engine Optimization i
Page 33: 33 Prospecting - at this stage, the
Page 37: 37

Slay Social Media 2018 Survival Kit

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