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Slay Social Media 2018 Survival Kit

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Visually<br />

8 Ways to <strong>Slay</strong><br />

Are you getting maximum results from your VISUAL CONTENT?<br />

Do you use graphics, fonts, and colors to create visually consistent images that can be<br />

associated with your brand? Graphics that are consistent increase engagement and build<br />

familiarity with your brand. Here are steps to ensuring you are visually slaying your <strong>Social</strong><br />

<strong>Media</strong>:<br />

Consistency: If you look at well-known brands, you will see they use the same colors, logos<br />

or filters in their brand repetitively. That consistency is what helps people recognize the brand<br />

and then form feelings and emotions based on that brand depending on their content. It is<br />

important that you are always consistent with BRAND COLORS, TEXTS, IMAGES, YOUR MESSAGE<br />

and YOUR STYLE! The more consistent you are the quicker you will build an audience.<br />

Note: the images do not have to be the same but must contain some sort of uniformity. Aim<br />

to use your brand colors in at least 50% of your images so people begin to associate them with<br />

you!<br />

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