Slay Social Media 2018 Survival Kit

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are relaxing after dinner in the evening). Over 50% of smartphone users grab their smartphone immediately after waking up. 80% people are in the ET and CT time zones. Make sure you post during peak times for those time zones. For those of you who have audiences outside the United States, demographic research like this is simple enough with Google Analytics to understand where your own audience is, giving you the opportunity to target their time zones accordingly. What should I post? It is recommended that you alternate content to keep the audience engaged. Based on you posting 3x per day, I would recommend 1). An Informative Post (see content marketing section), A Promo post selling a product or service and 3). General Motivational Post. Do I need hashtags? A hashtag is basically a 1 word or phrase proceeded by the # symbol that describes your business, services and target audience (see section on Shadow ban, Algorithms for more info). Examples of hashtags I use for my business #BrandStylist #Branding #BusinessConsultant #Graphics #WebDesign #Entrepreneurs Keep your pages clean, try to stick to the colors of your brand and use branded images whenever you can. Treat your Facebook pages like you would your store front window. You want your pages to be easy on the eye while flowing seamlessly for any potential client. Also, I suggest all your pages be Public as I always state “we are living in a day and age where the two cannot be separated and people will find your personal page even if you don’t provide them with the info.” They simply google you. That’s why we should never post anything we don’t wish a potential client to see. Share informative content. Show yourself as the expert. Remain consistent and always be professional. To engage your audience more, offer free giveaways, promos, and gifts for sharing or recommending your products and services. Use GROUPS to increase your engagement. NETWORK! Do NOT put links to external websites in your posts (Facebook doesn’t like that), put the links in the comment section under the post. 8
Instagram Tips to Increase Visibility INSTAGRAM: Instagram operates differently to Facebook as the marketing strategy is at a faster pace and more image based. In Instagram images are used to tell the story rather than words. Although most of the rules remain the same as FB, here are some important things you should know: 9
Page 1 and 2: Slay 1
Page 3 and 4: Hi, my name is Dr. Lakisha Ross (ak
Page 5 and 6: The truth is, SOCIAL MEDIA HAS CHAN
Page 7: hours. As such it is not necessary
Page 11 and 12: MAJOR TIP to Increase Engagement: D
Page 13 and 14: Why Does It Matter? In order for pe
Page 15 and 16: Tips for taking pictures: Stage yo
Page 17 and 18: Customize your graphics: Nothing ge
Page 19 and 20: Definition of Video Marketing: If a
Page 21 and 22: Blog Posts Distill your content mar
Page 23 and 24: Adding advertisements to emails sen
Page 25 and 26: Demystifying the Dreaded Algorithm
Page 27 and 28: Have you noticed a dip in your enga
Page 29 and 30: Instagram is tackling the problem o
Page 31 and 32: SEO or Search Engine Optimization i
Page 33 and 34: 33 Prospecting - at this stage, the
Page 35 and 36: See More Products & Services: WOULD
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Slay Social Media 2018 Survival Kit

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