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Prospecting – at this<br />
stage, the prospect<br />
learns about your<br />
existing solution,<br />
product or service. He<br />
might also become<br />
aware of his problem<br />
that he needs to solve<br />
and the possible ways<br />
to deal with it. This is<br />
when he visits your<br />
website for the first time,<br />
which he found from an<br />
ad, Google search, a<br />
post shared on social<br />
media or another traffic<br />
source.<br />
Cultivating – at this stage, the prospect is actively looking for solutions to his problems and ways<br />
to achieve his goals. He searches for solutions on Google. This is when you can attract him<br />
with some great content. Now is the time when he expresses his interest in your product or a<br />
service. He follows you on social media and subscribes to your list.<br />
Positioning – at this stage, the prospect is making the decision that he wants to take<br />
advantage of your solution. He’s paying more attention to what you offer, including different<br />
packages and options, so he can make the final decision to purchase. This is when sales offers<br />
are made by using sales pages, webinars, calls, etc.<br />
Closing – at this stage, the prospect is becoming a customer by finalizing the deal with you.<br />
He’s signing the contract and clicking the purchase button. Then the money is transferred to<br />
your back account.<br />
It’s important to state that there might be additional stages to your sales funnel.<br />
Your customers might become brand advocates and bring more business that way. At the<br />
same time, they might buy again from you and become loyal customers.<br />
But, to avoid complications and keep things simple, we’re going to skip that part of the sales<br />
funnel. Still, it’s important to be aware these stages exist.<br />
I have decided to explain how you can use different content for each stage of your sales<br />
funnel:<br />
Blogging (awareness and interest) – by blogging, you will generate awareness and interest for<br />
your solution. It could be your main source of traffic for your website, and it’s also a good way<br />
to engage your list by sharing valuable content. The way you bring awareness by blogging is
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