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42 / TREND / Technology<br />

TREND / 43<br />

E-quality<br />

A growing number of FEMALE PIONEERS<br />

are building unique, high-impact businesses that<br />

are shaking up the tech. world, while showing how<br />

equality improves quality.<br />

text Andrea Dijkstra<br />

“Including more women<br />

in the tech. industry<br />

increases diversity of<br />

thought”<br />

TECHNOLOGY HAS permeated<br />

much of society nowadays, thanks to<br />

emerging developments like mobile<br />

money, mobile health and e-commerce.<br />

It has also become a vital aspect in other<br />

sectors, including communications, agriculture,<br />

energy, education and banking.<br />

At the same time, a growing number of<br />

African women are thriving in the<br />

industry, where they’re making a real<br />

impact through entrepreneurship and<br />

innovation. But it’s been a long road.<br />

A MAN’S WORLD<br />

In the past, the near absence of<br />

female voices at the drawing board had<br />

some pervasive effects, which social<br />

scientist Jane Margolis and computer<br />

scientist and educator Allan Fisher<br />

describe in their book, Unlocking the<br />

Clubhouse: Women in Computing. A<br />

predominantly male group of engineers,<br />

for example, tailored the first generation<br />

of automotive airbags to adult males,<br />

an oversight that led to the deaths of<br />

women and children. A similar group<br />

designed artificial heart valves according<br />

to the male heart, which is bigger and less<br />

fragile than a woman’s. Today, the female<br />

voice is understood to be essential to the<br />

development of technologies because of<br />

the balance women bring to the process.<br />

Including more women in the tech.<br />

industry increases diversity of thought,<br />

which is widely linked to positive outcomes,<br />

such as greater innovation.<br />

A study conducted by the American<br />

Association of University Women found<br />

that gender diversity contributed to the<br />

“collective intelligence” of the group.<br />

According to US research paper, Is the<br />

Pain Worth the Gain?, while homogenous<br />

groups feel more confident in their<br />

performance and group interactions, it’s<br />

diverse groups that are more successful<br />

in completing their tasks.<br />

Furthermore, the addition of more<br />

women in tech. companies can be a real<br />

asset because they help to increase collaboration.<br />

According to gender stereotypes,<br />

as understood in the psychology field,<br />

women have a better understanding than<br />

men about when to share the spotlight,<br />

because pride – a dominant emotion<br />

among men – is much less prevalent<br />

among women, who tend to feel more<br />

guilt, shame and embarrassment.<br />

While women are advancing in the<br />

tech. field now more than ever, according<br />

to the World Economic Forum’s Global<br />

Gender Gap Report 2017, they’re still<br />

underrepresented in the global tech.<br />

workforce. In the US, for example, women<br />

filled 47 percent of all jobs in 2015, ><br />

Name<br />

Joanitah Nalubega<br />

Born<br />

1990<br />

Position<br />

Cofounder of DrugDash and member of<br />

AfriGal Technologies<br />

Location<br />

Kampala, Uganda<br />

Goal in life<br />

Enable health equality<br />

Fun facts<br />

Loves extreme sports such as bungee<br />

jumping, abseiling waterfalls, zip<br />

lining, parasailing, and white-water<br />

rafting<br />

Highlights<br />

Next Einstein Forum Ambassador to<br />

Uganda (2017-2019)<br />

Leo Africa Institute’s Young and<br />

Emerging Leaders Project Fellow<br />

(2016/2017)<br />

Alamy

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