CHUK October 2018

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#BusinessEdit LIFE LESSONS DAVID HYDE DAVID ANTONY HAIRDRESSING Life is short, go for it! People put stuff off, waiting until they are at the right point in their life, but you never know when your time is up – so go for it, NOW! Set goals. I wanted my own salon by the age of 21 and achieved it with two months to spare. I certainly didn’t know it all, it wasn’t the ideal time and I was far from comfortable but to move on in life we have to come out of our comfort zone sometimes. Trust people… until they show you that you can’t trust them! We are often let down by the most trusted people and loved by the most unexpected ones! ‘Don’t die before you are dead’. I love quotes and my family laugh about them but there’s always a quote to mull over and help you through the day. ‘Never sacrifice your family, your heart or your dignity.’ ‘Collect moments, not things.’ My current favourite? ‘There are two things that always speak the truth – children and cheap leggings!’ KEN’S CLINIC GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION KEN’S DIAGNOSIS The first thing to understand is whether you have a job or a business. If you have a job then you spend all of your time cutting hair and putting money into the till. You probably generate the most money in the salon but often pay yourself less than you pay your team. If you have a business then that should produce money for you when you are not cutting hair and this is when you can work on the business and not in the business. There is rarely a time when you switch from job to business overnight, but understanding you will never achieve success without management skills is vital. Salons rarely fail because of poor hairdressing, but many fail because of poor management. The next thing to understand is there are three clear management functions. Administration, business development and team development. All three are vital. Most salon owners spend too much time on the admin of their business because they don’t have the correct systems in place. The ‘paperwork’ of a salon should be reasonably simple and consume very little time. A computerised bookkeeping system, updated weekly, should take no more than an hour or so and will save time for you and your accountants in the long run. It is likely that HMRC will make this mandatory eventually so get on board early. How do we deal with splitting our time between clients and management?” JENNIFER LINTON AND JOANNA MACDONALD, LINTON & MAC Many salon owners believe an hour spent cutting hair is more important than an hour spent promoting their business. This is short-term thinking and unless you spend time developing ideas and opportunities, others will take them and you will miss out. And finally, failing to focus on team development and creating a career path with long-term opportunities, is the major reason why salons lose team members. This should be a key priority of management. Regular one-to-ones where performance is reviewed, aims, ambitions and longterm goals are established and set, should be diarised and prioritised over anything else. Often these are overlooked or moved in the misguided belief that the needs of a customer for a haircut are more important. Nothing is more important than your team. Without them you won’t be able to serve clients anyway! Early in the life of a salon all of this can seem overwhelming but, as you grow, self-discipline, time management and prioritising what is best for business is vital. Slowly move from ‘working in’ to ‘working on’ and then cutting hair becomes a choice not a necessity, a pleasure not a chore! DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH? Email KenW@365Hair.com or tweet @creativeheadmag 28 CREATIVE HEAD
#BusinessEdit BUSINESS BUILDER TEACH Party season is almost upon us – can you believe it? While your top priority should be giving your clients a sparkling service, don’t forget to maximise on the retail opportunities. Start thinking about stocking up on gift sets and seasonal add-ons now... Recommend the products you’ve used on a client’s hair or those designed to maintain their style after a treatment, as well as items they can give as presents like the Design. ME Volume Set (£15 exc. VAT). ME! Looking to review and update your colouring techniques for the new season? Sally Salon Services’ Essential Colour Skills Refresher course (£76 exc. VAT) will give you full understanding of foundation and core colouring principles and the skills required to relate these to your practical work. ASK ME ANYTHING THERE ARE EXPERTS INSIDE EVERY BRANCH OF SALON SERVICES WITH KNOWLEDGE TO SHARE, SO JUST ASK! Jo Martin, marketing director at Sally Europe *Offer excludes mix-and-match between brands THE SERVICE STATION Innovative launches, expert advice and business boosting ideas – drop in and feel the buzz! ON RIGHT NOW Throughout <strong>October</strong>, Salon Services customers — both online and in store — will receive a free Krups coffee machine when they spend £150 on one of a number of brands,* including: L’Oréal Professionnel, Wella Professionals, MyDentity, Kenra Professional, Proxelli, Schwarzkopf Professional, XP and Maria Nila. We think you’ll get a buzz from that… WELL-GROOMED BUYS FOR THE BOYS AT Clients should feel supported and comfortable throughout their visit, allowing them to relax while in your stylist’s expert hands. Featuring hydraulic height adjustment, a reclining backrest and rising foot and leg supports, Salon Services’ Hampstead Barber’s Chair (£499 exc. VAT) is perfect for any barber shop. Q: How can I stay on top of fluctuating trends, and what’s hot for A/W18? A: Trends appear and disappear more quickly than ever, so it’s important to stay on top of the new skills and techniques in the industry and offer trendconscious customers the latest looks. An easy way to do this is by investing in training courses for your staff; after all, comprehensive education is essential for delivering the variety of styles today’s customer expects. At Salon Services, we love the yellow hair trend for A/W18 and expect it to gather a greater following over the coming months, especially with influential celebrities like Kim Kardashian sporting neon yellow lengths. Pink hair is also more popular than ever among all ages and we don’t expect this to change any time soon! FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM CREATIVE HEAD 29
Page 1 and 2: In print•online•everywhere! £4
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Page 5 and 6: JACKET Berthold. TOP Boo Pala (seen
Page 7 and 8: JUMPER DB Berdan. SKIRT Amy Lynn. B
Page 9 and 10: “EVERYTHING IS MORE DISHEVELLED A
Page 11 and 12: CREATIVE HEAD PARTNERSHIP “I WANT
Page 13 and 14: “EVERYTHING IS EITHER OVERSIZED,
Page 15 and 16: KIT ● Mason Pearson brush ● Hai
Page 17 and 18: HAI R STO RY SIX ECCENTRIC, BOHEMIA
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Page 22 and 23: COLOUR IT. STYLE IT. OWN IT.
Page 29 and 30: THE ULTIMATE CUSTOMISED TREATMENTS
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Page 35 and 36: #CHedit MY month AHEAD What October
Page 37 and 38: #CHedit STOCK OPTIONS OUR PICK OF T
Page 39 and 40: Be a COLOUR ADDICT EMBRACE THE COOL
Page 41 and 42: MAKE YOUR HAIR GROWTH THE LEAST OF
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Page 49 and 50: BACK TO BASICS ARE YOU THINKING OF
Page 51 and 52: THE BIG IDEA GREAT HAIR DAYS & HOW
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Page 82 and 83: CORDLESS DETAILER Introducing the N
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DISRUPTORS Do Adjust your sets We i
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BLOWN AWAY… DISRUPTORS CREATE FOR
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#Disruptors bebop salon Rip it up a
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Re-engineered for professionals. Th
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#MWIT18 HELPING HANDS MOST WANTED A
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TO CELEBRATE TALENT ACROSS THE AVED
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THE UK’S THE LEADING UK’S LEADI
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Like a fine wine! Here’s to hopin
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