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THE BIG IDEA<br />
GREAT HAIR DAYS &<br />
HOW TO HAVE THEM<br />
BY LUKE HERSHESON<br />
Luke Hersheson<br />
“My life in hair can be divided into two distinct eras: BH and<br />
AH – Before Hershesons and After Hershesons…” That’s one<br />
heck of an introduction from adored beauty editor Sali Hughes<br />
to Luke Hersheson’s new book, Great Hair Days & How to Have<br />
Them, but she has a valid point. There has been something<br />
defiantly modern, fresh and utterly wearable about the hair that<br />
the Hersheons brand creates, and it makes total sense that Luke<br />
has been trusted to deliver a hair handbook for today’s stylish<br />
woman. “There’s so much information out there, that it felt like<br />
the right time to distil it down to something tangible. And books<br />
are feeling special again now,” Luke explains. “We know that<br />
hair can really make your day or ruin it, that’s the power of hair.<br />
There are loads of tutorials on YouTube, but there’s very little<br />
out there about hair that talks to the fashion-conscious woman…<br />
“It’s also about empowering women to feel that they can<br />
handle their hair better,” he continues. “I get quite annoyed that<br />
a lot of product companies make women’s lives harder, with all<br />
the jargon and spin about products, over-promising and underdelivering.<br />
Let’s cut the crap, you don’t need a million products.<br />
If a hairdresser is confused, what about clients?”<br />
But with this book to hand, women will have the answers to<br />
what they need, such as nailing cool occasion hair or how to find<br />
the right hair colour (and colourist). And that’s all set against a<br />
backdrop of fresh, diverse and beautiful hair photography with<br />
a pinch of attitude that won’t be out-of-date in six months. It’s<br />
all housed in a satisfyingly chunky, but not unwieldy, hardback<br />
book that will make a perfect stocking filler, too.<br />
Oh, and there’s a forward from one Victoria Beckham,<br />
recalling the “differences of opinion” her and Luke have enjoyed<br />
along the years – but that’s also what’s so refreshing about their<br />
dynamic. “Through each process, I have learned a little bit<br />
more about what I do and don’t like for my hair,” she writes.<br />
It beautifully sums up the lesson Luke hopes that hairdressers<br />
will take from the book – to have (and share) an opinion on your<br />
client’s hair when they’re in your chair. “I’m very closed about<br />
people I work with, I’m not one of these stylists who’s<br />
got to get a selfie,” he explains. “But this foreword<br />
an amazing moment, totally out of the blue.<br />
She was the cherry on top.”<br />
Great Hair Days & How to Have Them is<br />
published by Ebury Press, RRP £20<br />
SEE<br />
MORE FROM<br />
LUKE HERSHESON<br />
EXCLUSIVELY AT<br />
salon smart 2019!<br />
CREATIVEHEADMAG.COM/<br />
SALONSMART<br />
CREATIVE HEAD 35
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