Creative HEAD UK January 2019

In print•online•everywhere! 

£4.50 JANUARY 2019 

READY 

TO DO 

DIFFERENT

#REDKENREADY #SHADESEQ #GLOSSLIKEABOSS

STAND OUT 

PROFESSIONAL COLOUR IN THE UK IS A GROWING MARKET, NOW 

WORTH A STAGGERING £187.9M.* WITH CLIENT VISITS INCREASING, 

IT’S ESSENTIAL TO FIND WAYS TO KEEP THEM LOYAL AND VISITING 

MORE OFTEN. REDKEN HAS WHAT YOU NEED TO DO EXACTLY THAT. 

CREATIVE HEAD ADVERTORIAL 

In 2018, consumer awareness of techniques and trends grew at a pace 

like never before. Social media now has a huge influence on how clients 

get their inspiration – anytime and anywhere. And what’s more, it’s not 

just traditional celebrities that are setting the trends, it's given rise to 

powerful new professional influencers such as colourists (like you!) 

who clients trust when making decisions about their hair. Social is the 

leveller when it comes to salon success. 

IN 2018, THERE WAS A +714%** 

INCREASE IN GOOGLE SEARCHES 

FOR “REDKEN COLOUR” 

As a large colour conversation takes place online, it’s important to ask 

yourself: do you want to stand out from the crowd? First and foremost 

you must have a palette that will give you a point of difference. Like 

any great artist, your palette helps you create the masterpiece. Easy to 

apply, blend and shade match, Redken colour is what you need to deliver 

instant colour results and uncompromising shine. Combine this with 

trend-led techniques that can only be applied by you, the pro colourist, 

and it's clear that Redken gives you the professional edge and will drive 

conversation and content online. 

REDKEN COLOUR – THERE'S NOTHING 

LIKE IT. IT REALLY SETS OUR WORK APART. 

Long hailed as the number one colour in the US for its mantra of 

colouring differently, Redken colour offers a unique proposition for 

salons that dare to be different: Color Gels Lacquers and Shades EQ. 

The perfect pair for A-list hair, this liquid colour duo is easy and 

effortless to use and will guarantee the most premium results for 

colourists seeking to set their shades apart. Its cult following of It-list 

colourists is growing daily. Do you want to be part of this growing tribe 

and do different? Get ready to shade the nation with Redken, 

*Kline Report: Salon Market Insights UK July 2018. **Google Trends Report December 2018

THE PERFECT PAIR 

NEW: COLOR GELS LACQUERS 

PERMANENT HAIR COLOUR WITH LOW AMMONIA, 

INTENSE SATURATION & SHINE. ARE YOU READY? 

Redken’s new Color Gels Lacquers offer long-lasting colour 

and 100 per cent grey coverage. It’s got a new-generation gel 

base that makes it ideal for technique work, with super-fast, 

high-precision application from a bottle or a bowl. With up to 

four levels of lift, and over 45 shades to choose from, Color Gels 

Lacquers offers you endless opportunities to create beautiful, 

seamless results. 

Advanced 

technology with 

exceptional results, 

offering up to 

100 per cent 

grey coverage. 

Up to four levels 

of lift and faderesistant 

results 

with UV-stable, 

long-lasting dye 

technology. 

Respect hair’s 

integrity for 

instant glossy 

results and healthylooking 

shine.


FOR A-LIST HAIR 

THE ICON: SHADES EQ 

THE IT-LIST COLOUR YOU NEED TO CREATE THE LATEST 

A-LIST TECHNIQUES YOUR CLIENTS ARE ASKING FOR 

Every technique, every client, every colour is covered with 

Shades EQ. Shades EQ Gloss offers demi-permanent colour 

without lifting hair. The formula is perfect to gloss, refresh, cover 

grey, tone, correct, colour… all with a sheer result. With no 

ammonia, the gel formula respects the integrity of the hair and 

adds unbeatable shine. Shades EQ is colour like no other that 

will elevate your salon techniques to the next level. 

Guaranteed 

even results, 

no matter what 

hair type you are 

working on. 

Insta-ready 

shine and gloss, 

a colour that was 

made to be social! 

More than just 

a toner, there is 

nothing that one (or 

two!) of these pink 

bottles can’t do!

’’ 

NOTHING BEATS THE SHINE AND HEALTH 

LIKE LIQUID HAIR COLOURS! 100% 

COVERAGE FROM COLOUR GELS AND 

INTENSE SHINE AND CONDITIONING 

FROM SHADES EQ GIVES THE PICTURE- 

PERFECT RESULT EVERY TIME 

’’ 

MADS-SUNE LUND CHRISTENSEN, JOSH WOOD SALON 

AND IT LIST FASHIONISTA WINNER 2018 

THE IT-LIST COLOURISTS ARE REDKEN OBSESSED. 

’’ 

WORKING WITH LIQUID COLOURS IS A 

TRUE GAME CHANGER! THE EASE OF 

CREATING A SEAMLESS BLEND HAS 

NEVER BEEN EASIER SINCE THE ARRIVAL 

OF LIQUID COLOURS 

’’ 

SAMANTHA CUSICK, INFLUENTIAL A-LIST COLOURIST 

AND SALON OWNER

’’ 

THANKS TO THE UNIQUE LIQUID GEL 

FORMULA, COLOURING IN SALON HAS NEVER 

BEEN SO EASY. GUARANTEED RESULTS AND 

SPEEDY APPLICATION HAS GIVEN MY TEAM 

SO MUCH MORE CONFIDENCE 

’’ 

MICHELLE MARSHALL, REDKEN ARTIST 

AND SALON OWNER 


HERE'S WHY THEY CAN'T LIVE WITHOUT LIQUID COLOUR 

’’ 

WITH THE REFLECT OF SHADES EQ 

IN A PERMANENT HAIR COLOUR THAT 

COVERS GREY, YOU CAN USE COLOR 

GELS LACQUERS AT THE ROOT WHILE 

REFRESHING WITH SHADES EQ ON THE 

ENDS. GENIUS! 

’’ 

CRAIG PURVES, REDKEN COLOURIST, 0NE20NE SALON

IT'S TIME TO ATTRACT A 

MORE THAN JUST A TONER, ICONIC SHADES EQ IS THE GO-TO BOT 

FOR SHADES THAT 

TONE 


REFRESH 


GLOSS

NEW COLOUR TRIBE 

TTLE FOR EVERY COLOUR, EVERY CLIENT, EVERY TECHNIQUE 


COLOUR 


COVER 


CORRECT

THE IT-LIST 

TECHNIQUE PERFECTOR 

’’ 

I HAVEN’T FOUND A GLOSS QUITE LIKE SHADES EQ. 

IT’S TRULY IN A CATEGORY OF ITS OWN. IT’S PERFECTION! 

TRACEY CUNNINGHAM, REDKEN CELEBRITY COLOURIST 

’’ 

USED BY MORE THAN 10 MILLION COLOURISTS GLOBALLY 

OFTEN IMITATED, NEVER DUPLICATED

CAN YOU KICK IT IN 2019? 

CELEBRATING 30 YEARS SINCE THE ICONIC SHADES EQ FIRST ARRIVED 

IN SALONS, 2019 WILL BE REDKEN'S BIGGEST YEAR YET. 

DISCOVER NEW SHADES, NEW MASTERCLASSES AND NEW EVENTS. 

MAKE IT YOUR YEAR TO LEARN BETTER, EARN BETTER AND LIVE BEST. 

TO KICK OFF, FRESH FROM NYC… 

NEW SHADES EQ KICKERS 

Explore a bigger palette of possibilities with four NEW high 

purity, vibrant shades – yellow, orange, red and violet – 

the perfect additive to create unique shades of colour. 

Pump it up, personalise it and perfect every colour 

with these must-have shades. 

TRACEY CUNNINGHAM 

NEW & EXCLUSIVE – 

TRACEY CUNNINGHAM 

COMES TO THE UK! 

This February, for the first 

time ever, the queen of shades 

Tracey Cunningham will be 

coming in from LA to host an 

intimate masterclass, sharing 

her secrets to creating A-List 

hair. An event not to be missed, 

follow @redken on Instagram 

for more information! 

*Subject to minimum spend and course availability. Contact your Redken sales consultant for more information

BE DIFFERENT. 

BE REDKEN. 

TO BE PART OF A NEW-GENERATION COLOUR HOUSE, 

CONTACT REDKEN FOR A BESPOKE COLOUR DEMONSTRATION 

JOIN THE TRIBE TODAY – EMAIL INFO.REDKEN@LOREAL.COM 

FOR MORE INFORMATION 

REDKEN.CO.UK REDKEN REDKENUK REDKENUKI

CREATIVEHEADMAG.COM 

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS 

EXCLUSIVE 

IN CONVERSATION WITH…ZOË IRWIN 

Press play on the first of our monthly series of films, which 

sees editor Amanda Nottage discussing all things hue-related 

with the Wella Professionals band of Colour Creatives 

I predict a riot! Beauty Underground’s 

latest collection blows away the January 

blues with an explosion of colour 

Do not adjust your sets… 

It’s all Creative HEAD, 

all the time on new CH Video 

The Coterie returns to London for the 

first inspirational event of 2019. 

The theme? Session’s next generation… 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag

FOR THE TRUE KREATIVE 

#KREATE 

EXCLUSIVE IN THE UK TO SALON SUCCESS & SALON SERVICES

NEW 

The Art of Blonding, Simplified 

Kenra Color ® 

Simply Blonde 

Take the guesswork out of blonding with every tool you need for the 

most demanding of hair colour clients. This easy-to-use collection provides 

precision application and simple formulating for optimal blonding. 

LIFT Optimal lightening, precision, & control 

CONTROL Advanced neutralization of underlying pigments 

TONE Desirable tones that last & control brassiness. 

PERFORMANCE DRIVEN • PROFESSIONAL ONLY • AWARD-WINNING • CRUELTY-FREE 

Bringing You The World’s Top Salon Brands 

For preferential pricing, full salon support, launch kits and education call 

Salon Success on 0845 659 0011 www.salon-success.co.uk 

For the convenience of shopping online and in store www.salon-services.com

Editor’s letter 

17 

46 

JANUARY STARTS WITH optimism – the detox! The diet! – 

and often by the end of the month our attempts at self-improvement 

have been overtaken by our cravings for sugar/salt/alcohol. But as our 

feature on page 68 illustrates, 2019 needs to be the year that certain salons 

must stick to their New Year’s resolutions, or face a bleak future. Those 

salons in the spotlight? The ones that offer only hair services. They are closing 

faster than any other type of salon business, in the past year particularly; that’s 

why we’ve pulled together a self-improvement plan to help you get started if you 

need to diversify to survive. It’s heavy stuff, I know, so you can level that out with 

some pure creative inspiration sourced from the imagination of Most Wanted Hair 

Icon, Eugene Souleiman. I sat down for a chat with him in Lisbon, and he was 

incredibly funny and refreshingly candid. See what he has to share on page 44. 

Whatever 2019 has in store for you, remember Creative HEAD is here to help 

you grow and glow – from Salon Smart (book your tickets now!) to the Most 

Wanted and It List Awards (start thinking about those entries!), we are 

devoted to supporting you and your business in the months ahead. 

Here’s hoping it will be a very happy New Year for us all… 

Amanda Nottage 

Editor 

28 

JOIN US! 

Mark 28 January in your calendar 

as The Coterie kicks off a new 

year of Creative HEAD events 

– get ready for the inside 

scoop from Session’s Next 

Gen. See page 34 for the 

full panel line-up – then 

hit our online shop to buy 

tickets! Attention salon 

owners and managers – 

our business networking 

event, Salon Smart is 

back on 24 and 25 March 

with a packed programme 

of presentations, practical 

workshops, topical debates 

and so much more. Book now 

for ideas and advice on growing 

your business in the year ahead. 

See pages 28 to 33 and visit 

creativeheadmag.com/salonsmart 

for more details! 

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial 

@creativeheadmag

001_Runway_SS19_Covers_GW3.indd 1 06/12/2018 15:19 

Q Cover.indd 2 07/12/2018 13:22 

R 

RY 

R 

January 

WHAT’S INSIDE 

LAUNDRY 

The Sheffield cutters unveil a 

new men’s shoot in the salon, 

only in Mr. Q 

EUGENE SOULEIMAN 

The Most Wanted Hair Icon 

talks frankly about his career 

and collaborations 

78 

44 

ON THE COVER 

Hair by Redken 

YOUR ESSENTIAL GUIDE TO THE NEW SEASON 

RUNWAY 

EDITOR 

AMANDA NOTTAGE 

ART DIRECTOR 

NICK JABBAL 

DIGITAL DESIGNER 

EVA VESTMANN 

CHIEF SUB EDITOR 

ADAM WOOD 

STAFF WRITER 

ANNA SAMSON 

CONTRIBUTOR 

DEBORAH MURTHA 

DIGITAL ASSISTANT 

KELSEY DRING 

ONLINE AND 

DIGITAL EDITOR 

ALISON ROWLEY 

ADVERTISING 

LAURA TUCKER 

CLASSIFIED EXECUTIVE 

DAVID HAMMOND 

SPECIAL PROJECTS MANAGER 

JENNY BROOKS 

SPECIAL PROJECTS DIRECTOR 

JOANNA ANDERSEN 

PUBLISHER 

CATHERINE HANDCOCK 

SCENE 

Johanna Cree 

Brown wows at 

Featured Artist 

Live, TIGI inspires 

the youth and 

Wella enjoys an 

international retreat 

Creative HEAD is printed on 

paper certifi ed as being from 

sustainable sources using only 

vegetable-based inks. Printed 

by Buxton Press, Environmental 

Printer of the Year and Printing 

Company of the Year. 

WRITE TO US AT: 

Creative HEAD, 

21 The Timberyard, 

Drysdale Street, 

London, N1 6ND 

020 7324 7540 

enquiries@alfol.co.uk 

FREE INSIDE 

MISTER QUARTERLY 


SPRING 

S U M M E R 

2019 

Creative HEAD is published 

10 times a year by Alfol Ltd. 

Creative HEAD is a registered 

trademark. No part of this 

magazine may be reproduced 

without prior permission of the 

publisher. All information correct 

at time of going to press. 

Printing by Buxton Press 

JANUARY 

MISTER QUARTERLY 


/MARCH 

JANUARY/FEBRUARY/MARCH 

/FEBRUARY 


creativeheadmagofficial 

@creativeheadmag

#MOREPERFORMANCE 

#MORECONVENIENCE 

#MORECHOICE 

#MOREVERSATILITY 

REimagine 

˜°m˛-˝ rm˙ˆ ˇ˘ 

hair colour 

NEW 

IGORA VIBRANCE 

A state-of-the-art moisturising 

demi-permanent hair colour, with a 

liquid formula that can turn into a gel 

or cream for more service opportunities. 

www.schwarzkopfpro.com

The edit 

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY 

SALONS SHOW 

RESILIENCE 

TO TRADING 

DIFFICULTIES 

THE NUMBER OF hairdressing, barbering 

and beauty businesses has increased by 2 per 

cent to 42,370 across the UK in 2018. However, 

according to the survey from the NHF/NBF, 

there are around 10,000 fewer people working 

in the hair and beauty industry, meaning 

260,000 are now employed in the sector. 

Of the 162,000 people working in 

hairdressing or barbering, 83 per cent are 

women, while almost half were aged 16 to 

34. Nearly six in 10 (58 per cent) are selfemployed, 

similar to last year, and there’s been 

an increase in part-time employees, from 45 

per cent to 49 per cent. 

In terms of fresh blood, the number of 

hairdressing and barbering apprenticeship 

starts in England is down by a quarter from 

15,450 to 11,486, which the NHF/NBF believes 

is due to changes to apprenticeship standards 

and state funding. The government has 

announced in the most recent Budget that 

contributions would be halved by April. For 

more on the NHF/NBF statistics, see page 22. 

Elsewhere, Kline Pro has revealed for the 

first time UK and Ireland sales figures, based 

on salon transactions. It discovered that 

currently hair colour accounts for 30 per cent 

of salon revenue, with highlighting the main 

source. Balayage and hair painting has made 

the biggest impact in 2018, with a 22 per cent 

jump in transactions and a 29 per cent increase 

in revenue. The average price of the service 

rose from £61.63 to £65.11. 

There has been marked decline in scalp 

services (down 20 per cent) and thinning hair 

treatments (a 40 per cent decrease). Comparing 

the first half of 2018 with that of 2017, product 

sales through salons are down in all categories, 

resulting in an overall decline of 9.8 per cent in 

the UK. 

Here come the 

Stafford mods 

PAUL STAFFORD, owner of Belfast salon Stafford Hair and global ALFAPARF 

Milano ambassador, electrified the ALFAPARF Milano Fantastic Hairdresser 

Awards with a show devoted to mods. The crowd of nearly 1,200 at Dublin’s 

RDS, witnessed a celebration of the mod subculture movement of the ’60s, with 

his theme of ‘Go Modern’ taking street style to the next level as a scootering 

youthquake descended onto the stage. A celebration of the cultural and social 

movement, and how it still remains a style-culture benchmark 50 years later, 

each of the looks centred on the same beautiful straight lines and clean angles 

originally seen on the streets of London. As well as live shaving, a rebellious 

mod mob and even a mini-me Paul Stafford, the evening also celebrated the 

winners of the ALFAPARF Milano Fantastic Hairdresser Awards, representing 

the best in Ireland’s hairdressing industry. 

Its care and styling lines are 

synonymous with British 

luxury (and fabulous 

fragrance), so we’re very 

excited to see that Neäl & 

Wølf is unveiling a professional 

colour line too, enriched with 

vitamin C and botanical extracts 

for a glossy finish. 

nealandwolf.com 

10

TIGI COPYRIGHT: 

“I’D RECOMMEND TIGI COPYRIGHT TO 

EVERY SALON OWNER. THE RESULTS SPEAK 

FOR THEMSELVES.” ANDREW JOSE 

“TIGI COPYRIGHT CARE PRODUCTS HAVE GREAT 

PERFORMANCE AND FANTASTIC COLOUR PROTECTION. 

THE PRODUCTS ARE UNIQUE AND ARE CREATING 

INCREASED RETAIL SALES.” 

ANDREW JOSE 

DIRECTOR, ANDREW JOSE SALON, FITZROVIA. 

“TIGI COPYRIGHT PROVIDES EVERY CLIENT WITH A 

TRULY CUSTOMISED EXPERIENCE. ON DAMAGED HAIR 

SOS EXTREME RECOVERY TREATMENT ALLOWS CLIENTS 

TO IMMEDIATELY SEE THE RESULTS” 

CHRISTEL LUNDQVIST 

DIRECTOR OF STIL, & TIGI GLOBAL TECHNICAL CREATIVE DIRECTOR. 

TIGI COPYRIGHT PROVIDES BESPOKE 

IN-SALON TREATMENTS, TAILORED 

COLOURS AND A PERSONAL AFTER-CARE 

REGIME. FOR A PERFECT CLIENT SERVICE.” 

ANTHONY MASCOLO 

TIGI FOUNDER & INTERNATIONAL 

CREATIVE DIRECTOR. 

To find out more about TIGI Copyright phone: 0344 844 0944 

www.tigicopyright.com | #CopyrightYourHair | #TIGIcopyright

#CHedit 

Will Young, Catherine Handcock and Paul Percival 

Will Young pops up at Coterie 

THE COTERIE’S EDINBURGH POP-UP delivered a very special surprise guest… 

singer, songwriter and actor Will Young! Hosted by Creative HEAD publisher Catherine 

Handcock, Linton & Mac co-founders Jennifer Linton and Joanna MacDonald shared 

insight into what made their Aberdeen salon so successful, joined by their colour expert, 

Sarah Black. Paul Percival, one half of London salon group Percy & Reed, shared his concern 

for the younger generation and their mental health, a subject close to the heart of his longtime 

client and good friend, Will Young. Rounding off the night, Most Wanted Male Grooming 

Specialist Jody Taylor spoke of his time as a session stylist and the launch of his own product 

line, Taylored London. And after drinks and photo oppotunities, guests left armed with a gift 

from event sponsor BaByliss PRO. 

NHF REVEALS AWARD WINNERS 

CODE Hair Consultants has scooped the title of best 

independent hair salon at the NHF’s 2018 Business 

Awards. Held at the Hilton Manchester Deansgate, 

other winners included H & Co (Best New business); 

Melissa Timperley Salons (Best Client Experience, 

pictured); and Richard Wallace Hair (Best Front-of- 

House). The evening also revealed the winners from 

the NHF Photographic Awards, where Royston Blythe 

Hairdressers took two fashion prizes. 

Charlie Miller on show in city gallery 

EDINBURGH’S CHARLIE MILLER salon chain has 

unveiled a photography exhibition called ‘My Stylist 

& Me’ in the city’s Image Collective Gallery. The show 

explores the salons’ client diversity and celebrates 

the relationships that have evolved. “Working in the 

hair industry you meet clients with their own styles, 

personalities, quirks and habits,” said director Jason 

Miller. “It’s our job to interpret their needs. This 

exhibition is a reflection of our ways of seeing, being 

and doing – and the end-experience.” 

MY month 

AHEAD 

What January 

has in store for... 

ELLIE SMITH 

SMITH ENGLAND 

I’m spending time with a 

social media company to 

create content that’s more 

engaging. The content creator 

and videographer is visiting 

the salon and spending time 

showing me the different 

ways to capture images. It 

makes me consider what the 

client wants to 

see and now I 

can implement 

the best way 

to capture and 

communicate it. 

SOPHIE BELL 

VINCENT BELL 

HAIRDRESSING 

We’ve started an ‘In It 

Together’ campaign to create 

mental health awareness in 

the salon – from the team’s 

and clients’ viewpoints. 

January can be hard for 

those suffering mental health 

issues so we’re 

working with 

a life coach to 

help us cope 

and to spot 

when a client 

is struggling. 

MOVERS AND 

SHAKERS 

Julian Crane is the new 

general manager for Beauty 

Care Professional UK & 

Ireland at Henkel, home to 

Schwarzkopf Professional. 

Wahl Professional has 

unveiled its first Style Team, 

featuring six UK hairdressers 

working under Style Collection 

ambassadors Hooker & 

Young. They are Diana 

Carson, James Nicklin, 

Sophie Gibson, Jonathan 

Turner, Joshua Goldsworthy 

and Alex Morton. 

12

FAST | SIMPLE | SAFE 

PERMANENT COLOUR FOR CREATING 

BEAUTIFUL LONG LASTING BROWS 

EASY TO USE | NO SKIN TESTING | NO AMMONIA 

NO PPD | NO PEROXIDE | NO MIXING REQUIRED 

AVAILABLE IN BOTH PROFESSIONAL AND RETAIL FORMULATIONS 

www.pera357.com 

Patent Pending

Have you seen the size of 

the teeny-tiny bonds on the new 

Pro Tip extensions from Remi 

Cachet? That’s a 5p piece! Clients 

will love the natural feel… 

IN-SALON SERVICE 

01642 867213 

remicachet.com 

Keep the 

pampered-atthe-salon 

feel 

going strong 

with Number 

One, the first 

hair perfume 

from Great 

Lengths. The 

peony and 

lime blossom 

fragrance is also infused with 

keratin to help to leave hair 

softer and shinier. 

RRP £24.95 

0113 2781292 

greatlengthshair.co.uk 

OSiS+ Session Label Super 

Dry Memory Net from 

Schwarzkopf Professional 

gives incredible, instant 

hold that’s flexible enough 

to brush through without 

losing shape. 

RRP £12.80 

0800 526741 

schwarzkopfpro.com 

Newly revamped Pro Fiber from L’Oréal Professionnel 

boasts next-level shampoos and masques 

reformulated with new APTYL 100 technology to help 

seal and repair damaged hair fibres. 

RRP FROM £15 

0800 0304034 

lorealprofessionnel.co.uk 

Irresistible services consumers will want to 

snap up, selected by the Layered team 

Clients are always on the hunt for 

effortlessly done-undone hair, so it’s just 

their luck that Paul Mitchell has unveiled its 

new INVISIBLEWEAR range. A full collection 

of hair care and styling products formulated 

with velvet flower, they bestow the perfect mix 

of soft texture and lightweight hold. Unisex, 

streamlined and oh-so-chic, your clients will 

want them all! 

Stock up while 

you can… 

RRP FROM £15.25 

0845 659 0011 

paul-mitchell. 

co.uk 

New from milk_shake’s 

Lifestyling range are Strong Eco 

Hairspray, Curl Perfectionist 

cream and Let It Shine mist. 


01392 365177 

milkshakehaircare.co.uk 

Get creative with the expansive 

TIGI Copyright Custom Create 

range. With a variety of flexible 

styling formulas, the only limit is 

your imagination. 

RRP FROM £18 

01525 621460 

tigiprofessional.com 

Get some high voltage vegan 

metallic magic from Manic 

Panic! Silver Stiletto is the latest 

shade to join its semi-permanent 

colour cream 

line-up. 

IN-SALON 

SERVICE 

01579 341913 

manic-panic. 

co.uk 

Help clients maintain a 

stronger blonde look for longer 

with the Platinum range from 

Innoluxe. The trio of shampoo, 

conditioner and mask is a winwin-win 

for lovers of cool tones. 

RRP FROM £21 

0330 0882226 

innoluxe.com 

Banish brittle blondes with 

Pureology’s Strength Cure Best 

Blonde range, which corrects 

tones and repairs damaged 

strands, with AstaRepair. 


0845 6000815 

pureology.co.uk 

14 

CREATIVE HEAD

#CHedit 

STOCK 

OPTIONS 

OUR PICK OF THE LAUNCHES TO 

STACK ON SHELVES, ADD TO MENUS 

AND SHARE WITH YOUR STYLISTS 

Mixing the best of styling 

products with the refreshing 

aspect of dry shampoo, the new 

Redken Dry Texture collection is 

ideal for embracing personal style 

and natural texture. Premiered 

backstage at the Coach S/S19 

show for NYFW, Redken creative 

director Guido Palau used the 

new collection for the perfect, 

effortless vibe. The Dry Shampoo 

Powder 02 is the love child of dry 

shampoo’s lift and texture, with 

the precision and lightweight 

feel of a styling powder. Need a 

bit more grip? The innovative 

Dry Shampoo Paste 05 gives 

amazing root lift and absorbs 

impurities, with plenty of 

flexibility so clients can style to 

their heart’s content, while ontrend 

charcoal helps to absorb 

excess oil for a relaxed 

matte finish. 


0800 0854956 

redken.co.uk 

IT’S ALL ABOUT... COLOUR POPS 

IGORA Vibrance 

from Schwarzkopf Professional 

has experienced a cuttingedge 

upgrade for a more 

versatile formula with a supershiny 

finish. All the colour fun, 

turned up to the max. 


0800 3286920 

schwarzkopfpro.com 

Opal-Essence by Illumina 

Color has colours that 

magically reflect both warm 

and cool tones with zero 

depth and sci-fi shine – a 

futuristic colour update 

from Wella Professionals. 


020 3901 1163 

wella.com 

CREATIVE HEAD 

15

#CHedit 

Inside 

story 

GLITCH BRISTOL 

Eff ortlessly bohemian and passionately different, GLITCH in Bristol 

is the brainchild of Stephàn Vi, his fi rst salon venture since moving 

from Italy. “I was very bored of standard hair salons and decided to 

put all my passions together under one roof,” explains Stephàn. This 

leafy, multi-purpose space is part-coffee shop, part-exhibition space, 

part-gig venue – and, of course, part-salon. We certainly can’t think 

of any other salon where you can listen to live music at the same time 

as having your hair done with Oway organic products. Weekly events 

are hosted at the creative space, including cooking workshops, yoga 

and the cosy live music sessions. A lush, jungle-like foliage and the 

pale wood tones of the upcycled interiors, alongside its focus on 

sustainability and shared experience, makes GLITCH feel like a relaxing 

oasis waiting to be discovered. 

SEE MORE from this salon 

now at creativeheadmag.com 

HOT BUYS 

OUT OF THIS WORLD 

Set your salon to stun with Planet, the 

new Salon Ambience island unit. It is 

both modern and minimalist with LED 

multicolour lighting pimping up 

the mirror’s frame. 

£1,599 (until end of April, usually £1,999) 

07554 990965 

salonambience.com 

now open 

CUT AND RUN STOKE NEWINGTON 

This gender-neutral salon above BOLT 

Motorcycles opts for vegan products and 

a distinctly vintage vibe. 

SEE MORE from Salon Ambience in the free 

brochure with this issue of Creative HEAD! 

16 CREATIVE HEAD

Urban Retreat 

International 

Expansion 

In partnership with the Ali Bin Ali 

Group, Urban Retreat are opening 

a new stand-alone salon in the 

world’s first air-conditioned outdoor 

shopping mall, within the heart of 

Qatar’s capital, Doha – the ultimate 

luxury destination in the Middle East. 

Opening early 2019, we are looking 

for talented, dynamic, outgoing 

individuals to be part of the Doha 

launch team. This is a superb 

opportunity to enhance your career. 

We’re offering 

• Very attractive salaries 

• 6 Month contracts 

• Paid accommodation 

• Paid transportation to and from work 

• Return air travel from UK to Doha 

We’re looking for 

• Hair Stylists • Barbers • Colourists 

• Therapists • Nail Technicians 

• Lash & Brow Experts 

If this once-in-a lifetime 

opportunity sounds right for you, 

please forward your CV to 

jobs@urbanretreat.co.uk 

or visit urbanretreat.co.uk 

for further information.

THE BUSINESS EDIT 

CAROLE TAYLOR 

CLIENTWAVE 

HOW CAN CLIENTWAVE 

HELP SALONS? 

We offer services designed 

to increase performance and 

profits. These include in-salon 

training courses and a broad 

selection of management 

courses. All course content 

is unique and includes data 

and feedback from focus 

groups of 2,000 clients. We 

also offer a mystery shopping 

service where salon owners 

receive a report based on 

a cut and finish. Our latest 

initiative is our Salon Owners 

Business Clubs in London 

and the Midlands. And 

on the marketing side, we 

offer website design and 

e-marketing. 

WHAT ARE THE COMMON 

MISTAKES YOUR MYSTERY 

SHOPPERS SEE? 

They revolve around 

customer service and 

retailing. The client’s 

expectation is for consistent, 

attentive service and 

sometimes consistency 

falters when there is a lack of 

attention to detail. With retail, 

clients want hair concerns 

identified and dealt with 

in-salon, followed by bespoke 

homecare that will deal with 

nagging issues. Invariably, 

what gets missed is an 

enthusiastic, problem-solving 

product recommendation. 

IF A SALON COULD ONLY 

FOCUS ON ONE AREA, 

WHAT SHOULD IT BE? 

Customer service, without a 

doubt. Delivering consistent 

and exceptional customer 

service to every client at 

every visit will be the dealbreaker 

in 2019! 

HAVE YOU PLANNED FOR 

SALON LIFE AFTER YOU? 

IT’S A HEALTHY TRADITION in this 

industry that whole families work in 

hairdressing. But what comes after you’ve 

decided to hang up your scissors and walk 

away… and there’s no obvious person to 

entrust your life’s work to? 

At five-strong salon group Hooker & 

Young, Gary Hooker and Michael Young 

have started to think about the future. “We 

are a long long way off wanting to hand over 

the reins of the business,” Gary explains. 

“That said, we have a partnership salon and 

that model works very well for us, so we 

would be very open to exploring that with 

the right people from within the group.” 

Gary admits that: “If I had to pick a route, 

longer term it would be bringing in a group 

managing director and having buy-in from 

management teams within the business. 

My New Year’s resolution is make a plan!” 

Trevor Sorbie took succession planning to 

another level when his company partnered 

with Dubai-based The Grooming Company 

group to roll out the brand internationally, 

while also growing its presence in the UK. 

For him, it was a case of bringing in an 

external partner while also growing standout 

talent in his company into new roles. 

At Edward and Co, you would hope that 

they have all this on lock – it’s now a fifthgeneration 

business! “It started with my 

great grandfather,” says director Gary Taylor. 

“My 23-year-old daughter and my 16-year-old 

son have just come into the business and 

JULIE HENSMAN 

HENSMANS 

they are fired up, and see their futures here, 

taking it on in their own way.” 

For now, Gary, his wife Heather and their 

team keep it a very family affair. “We have 

out-performed the usual family theme of 

three generations who make it, take it and 

then break it!” jokes Gary. “I like to think we 

are still making it into something new.” 

Whether you’re planning on handing over 

your business to a manager, a member of 

the family or selling up altogether, it’s a big 

decision to make. The golden rule is don’t let 

your heart rule your head, warns NHF and 

NBF chief executive Hilary Hall. 

If you’re handing over to a manager, your 

first step will be to write a clear description 

of the qualifications and experience they 

will need, and the achievements you expect. 

Always include a probationary period in the 

contract, just in case it doesn’t work out. 

But if it’s time to sell, Hilary advises that 

you take professional advice as you may 

over- or under-value your business – so find a 

reputable business broker to offer a ‘one-stop 

shop’ service. Ask potential buyers to sign a 

confidentiality agreement to prevent word 

getting out, which could lead to staff and 

clients going elsewhere. “Also, other salons 

could poach your best staff,” she adds. 

“It can be hard to let go,” admits Hilary. 

“Make sure you’re actually prepared to give 

up. Have definite plans in place so you’re not 

tempted to ‘hang around’ or interfere when 

the new manager or owner has taken over.” 

“Our business has a pretty unique mix. My daughter Gemma 

and I are the two family directors working in the company, as my 

husband John retired last June, although can still be seen cutting hair 

once a week! The shape of the business has been building for several 

years; we set out a five-year plan that’s almost at fruition now. Gemma, 

who’s 37, and I have built an incredible management team, some of whom are shareholders 

and some will have that opportunity in the future. Our management team has grown up in 

the business and team members have shown they ‘get it’ – and that’s something you can’t 

really teach. Being part of a management buy-in team is not for everyone, but giving them 

shares and management status works. It’s much more person-by-person than step-by-step! 

Get the right people around you and make the roadmap and expectations clear.” 

18 


All I had to do 

was say yes 

When we made the decision to move to Timely, all I had to do was say yes, 

make it happen. They took all the hard work away. They swapped over our 

client data. I was really impressed — Kylie Hayes, Moha Salon 

Say yes, and we’ll take care of the rest. 

Talk to us on 02038 683790, or visit gettimely.com to get started.

#BusinessEdit 

KEN’S CLINIC 

GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS 

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION 

“How do you handle 

a team member 

suffering with 

personal issues 

and whose work on 

the salon floor is 

affected?” 

SIMON HILL, 

SESH 

HAIRDRESSING 

KEN’S DIAGNOSIS 

This is always a difficult question for a salon owner as 

their priority is the efficient running of their business, 

whereas the priority of the team member is their personal 

issues. I often say to owners that one of the hardest roles to 

master is that of being a counsellor and mentor to our teams. 

It’s an extremely careful balancing act between the needs of 

the salon and the needs of the team member. 

Sometimes sickness is seen as a personal problem and 

a team member who regularly has days off could not only 

disrupt salon income but might also cause friction and 

unrest among those members who are rarely sick. This 

is where a system of managing sickness, such as absence 

scoring system ‘The Bradford Factor’, becomes important. 

Accurate records and the use of the system 

could not only help to reduce sickness by 

highlighting it, but could also give you 

the vital information required should 

you need to manage someone out of 

your business. I also believe that if you 

are paying your team in a way that 

truly rewards success, then you can 

reduce casual sickness. 

Now let’s deal with the 

tricky element, the personal 

stuff. If you have built up the 

right culture of behaviour in 

your salon, then your team’s 

personal issues should never 

be discussed with clients. 

They don’t pay to listen to our 

problems, though they often 

like to share theirs with us. 

This type of culture should be established at the induction 

stage of every new team member. 

Next we need to understand what it means to have 

empathy, to imagine yourself in another’s position. Now the 

fact that your young assistant has just split up from their 

partner who they only met a month ago, might not be a big 

deal for you, but if it was their first big relationship and they 

believed that they had met ‘The One’, then their world has 

just crashed down around their ears. You’ve been there, 

done that and got the T-shirt, but they can’t even face the 

world, so they call in sick or mope around the salon. 

This is where your empathy kicks in and where you 

become the metaphorical arms that comfort, the shoulder 

to cry on. Listen and show that you care, but gently explain 

that they might be better off keeping their emotions to 

themselves. Even consider that it may be better for them 

not to be in the salon, rather than crying all over your 

clients. Find them something to do away from the shop 

floor, or even let them take a day’s holiday to recover. 

If someone has a longer-term emotional problem that is 

beyond your basic counselling skills, then encourage people 

to seek advice elsewhere and maybe even support them by 

offering the appropriate paid time off to do this. 

Most of the time all people really need is emotional 

support. Someone who will listen to them and care. 

Someone to be non-judgemental and show empathy and 

compassion. Often this is all that is needed to help people 

find their own solutions. A basic need of any human is to 

know that we belong and that someone cares about us. It’s 

not much to ask but, in this age of social media and ‘friends’ 

that we never actually meet or socialise with, this is a need 

that is unfulfilled in many lives. 

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH? 

Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag 

20 


3·6·5 Successful 

Business Coaching 

for Salons 

Are you a 

Salon Owner? 

Finding it harder and harder 

to pull in new clients and recruit 

the right team? 

In times of change it is important to plan ahead . 

With many uncertainties facing the industry and 

economy in 2019, 3·6·5 can help to point you in 

the right direction. 

3·6·5 can provide your salon with successful 

business coaching to help promote a 

long-term, sustainable future for 

your business . 

Call us on: 0845 659 0015 

www.365SalonEducation.com 

Find us: @365SalonEducation

#BusinessEdit 

VAT RETURNS 

REMINDER FOR MTD 

ARE YOU VAT-registered? If so, changes 

to VAT returns are on the way. From 

1 April 2019 if your salon is VAT-registered 

you will have to keep your VAT business 

records digitally and send in your VAT 

returns using Making Tax Digital (MTD) 

compatible software. This also applies if 

you use the VAT Flat Rate Scheme. 

If you already use software you need to 

check if it’s MTD compliant. Hilary Hall, 

NHF/NBF chief executive, says: “There 

has been talk of delaying MTD for VAT 

for another year, but you still need to be 

prepared. Now is a good time to research 

MTD-compliant software or talk to an 

accountant or bookkeeper. The changes 

will be more significant for salons who use 

spreadsheets to prepare their information 

and then type in their figures as this will 

no longer be allowed under MTD.” 

APPRENTICESHIP 

RATES SET TO 

BE SCRAPPED? 

APPRENTICESHIP PAY RATES should be 

scrapped in the long-term and replaced with 

age-related National Minimum Wage rates, says 

the influential Education Select Committee. 

But NHF/NBF chief executive Hilary Hall has 

warned against any such move: “Scrapping the 

apprenticeship pay rates would have a massive 

impact on the hairdressing industry, which is 

one of the biggest employers of apprentices. 

Apprentices would become unaffordable while 

the competition for qualified and experienced 

hairdressers would further intensify.” 

UK HAIR AND BEAUTY 

CONTINUES TO EXPAND 

THE LATEST INDUSTRY statistics from the NHF/NBF have revealed the 

number of hairdressing, barbering and beauty businesses across the UK 

has gone up by 2 per cent to 42,370. “Salons and barber shops contribute 

almost £7.5 billion to the UK economy, up from £7bn,” says NHF/NBF chief 

executive, Hilary Hall. “More than half of hair and beauty businesses have an 

annual turnover of under £99,000, while a third have a turnover of between 

£100,000 and £199,000.” The stats also show a 26 per cent drop in the number 

of people starting hairdressing and barbering apprenticeships in England in 

2017/18 compared with 2016/17. “This is almost certainly due to the changes 

to the new Trailblazer apprenticeship standards and changes to funding, 

which we have campaigned hard against,” adds Hilary. Hair and beauty 

salons are showing growth, but those offering hairdressing only are starting 

to decline, with 217 more closing than opening in the past year. 

Employers must prep for 

triennial pension review 

MOST SALONS BELIEVE their responsibilities are to manage pension 

contributions for their eligible staff, to enrol new team members and remove 

team members who leave. But three years after going live with pensions 

auto-enrolment there’s a new hurdle for employers to jump over – the 

‘triennial review’. Used to describe compulsory pensions re-enrolment for 

some staff every three years, this review applies to all pension schemes and 

employers can be fined if they don’t comply. The three-yearly pensions reenrolment 

process typically means re-enrolling people who have previously 

opted out of their employer’s pension scheme. This is intended to encourage 

employees to think again about saving into a pension, but it does mean more 

work for employers, warns the NHF/NBF. Employers have to choose a date on 

which to assess all their staff to decide whether or not they meet the criteria 

and therefore need to be re-enrolled. The date must fall within a six-month 

window, from three months before to three months after the three-year 

anniversary of their original staging date. Employers must keep a record of 

assessments and need to write to staff within six weeks of re-enrolment. 


BUSINESS BUILDER 

Some of your customers might be 

embarking on a vegan diet and using 

more ethical hair and beauty products, 

either long term or for Veganuary, but 

they find it tricky to know which brands 

to opt for. Help make life simple for 

them by highlighting vegan and crueltyfree 

essentials in your retail area, like 

the Maria Nila frizz-reducing True Soft 

Argan Oil (£9.99 exc VAT). 

Always remember the 

importance of training 

and development to 

the longevity of your 

business. After all, 

running a successful salon 

is all about staying on top 

of the latest trends. This 

January, you can 

enjoy 20 per cent 

off all of our 

courses – see 

the line-up 

at salonservices. 

com. 

#BusinessEdit 

ASK ME 

ANYTHING 

THERE ARE EXPERTS INSIDE 

EVERY BRANCH OF SALON 

SERVICES WITH KNOWLEDGE 

TO SHARE, SO JUST ASK! 

All prices listed are exclusive of VAT 

THE SERVICE STATION 

In association with 

Innovative launches, expert advice and business 

boosting ideas – drop in and feel the buzz! 

ON RIGHT NOW 

You can enjoy great deals 

across the XP100 and XP200 

colour ranges, perfect for 

those ‘New Year, New You’ 

transformations – buy more 

than 50 items and save 40 

per cent, or buy more 

than 100 and save 

50 per cent. 

These deals 

are great 

for salons 

looking to 

buy in bulk, 

so don’t 

miss out! 

TEACH 

ME! 

WELL-GROOMED 

BUYS FOR THE BOYS AT 

Quality, comfortable salon furniture 

is an important part of the customer 

experience, so make sure your styling 

chairs offer sufficient back and leg 

support. Featuring a host of 

salon equipment to suit 

every budget, Salon 

Services’ Equipment 

Direct range includes 

barber chair musthaves 

like the retrowith-a-twist 

Hampstead 

Barbers Chair 

(£499 exc VAT). 

Jo Martin 

Marketing director, 

Sally Europe 

Q: Should I add 

vegan products and 

treatments to my salon 

menu this year? 

A: Veganism is on the 

rise, and as more and more 

people are embracing 

plant-based diets, they’re 

also increasingly mindful 

of the products they put 

on their skin and hair. 

To cater to this growing 

market, salons and stylists 

should consider widening 

their product portfolio to 

include natural, vegan 

and cruelty-free ranges. 

Not only does it prevent 

you from alienating 

customers who choose 

only to use vegan-certified 

products, but it also shows 

you’re tuned in to one of 

the hottest topics in the 

industry right now. We 

particularly love Maria 

Nila’s hair products as 

they are 100 per cent 

cruelty-free and vegan, 

so be sure to check out 

the Gold Salon Pack £150 

exc VAT) and Silver Salon 

Pack (£50 exc VAT) – ideal 

for getting started! 

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM 

CREATIVE HEAD 23

“This was such a special win. Somehow it’s all 

the sweeter when you have really grafted and 

aspired to achieve something; this win came after 

years of perseverance. The incredible feeling we 

got from the recognition of our work and the buzz 

from the evening will definitely stay with us – 

I still can’t quite believe we scooped it! We have 

a great feeling about what comes next.” 

VERA MAI HA AND EMMA BEVERIDGE 

TREVOR SORBIE, MANCHESTER 

#LCT19 

SHOW YOUR 

true colours 

THE L’ORÉAL COLOUR TROPHY IS THE WORLD’S 

LONGEST-RUNNING LIVE HAIR COMPETITION AND 

IT OPENS FOR ENTRIES THIS MONTH – GET READY 

TO COLOUR YOUR WAY INTO THE HISTORY BOOKS 

24


*Open to UK residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries must be uploaded 

onto lorealcolourtrophy.com by 18/02/19 and must use only L’Oréal Professionnel products. Entry photos must be in colour. Winning 

team receives the 2019 Award for the relevant category and the chance to attend other events. See lorealcolourtrophy.com for full details and 

terms and conditions. Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited. 

IT’S A MOMENT that stays with you for life. Between the thunderous 

applause, the lights, the confetti and the weight of the trophy in your 

hand, there’s the realisation that things will never be the same again. 

There are few competitions which instil such a feeling as winning the 

coveted L’Oréal Colour Trophy award sets you on the path for colour 

stardom… 

With incredible levels of detail, technical know-how and trendsetting 

prowess expected, the stakes are high. Challenge yourself to 

create a look that will have new clients stopping in their tracks and 

rushing in to book an appointment. 

To gain an edge on the competition you’ll need to have a passion 

for every shade in the spectrum, a unique eye, and technical skills to 

put others to shame. The same is true for if you want to show off your 

grooming skills for the Men’s Image Award, or to flaunt your talent 

for texture in the Afro Award. For any young guns with blazing colour 

ideas under the age of 25, you might just have what it takes to win the 

STAR Award. The L’Oréal Colour Trophy 2019 is open for entries on 

2 January. Not a L’Oréal Professionnel salon? No problem! If you have 

the idea and use a L’Oréal Professionnel colour, then the judges want 

to see what you can do. The time has come to colour up a storm… 

HOW TO ENTER* #LCT19 

1. Head to lorealcolourtrophy.com 

2. BUILD your personal profile 

3. Choose your CATEGORY to enter 

4. COMPLETE your entry form online 

and upload your photo (must be no 

more than one year old) 

5. CONSULT full L’Oréal Colour 

Trophy Terms and Conditions 

6. Submit your application by 

18 February 2019 

IS 2019 

YOUR YEAR? 

Visit 

lorealcolourtrophy.com 

to enter NOW 

For more information, call 020 8762 4617 or visit lorealcolourtrophy.com 

lorealpro @lorealprouk /lorealprofessionnel.uk #Lorealprouk #LCT19 

25

YES. 

IT’S OPEN 

YES. 

IT’S OPEN 

In it’s 64th year, the longest-running live hairdressing competition 

the L’Oréal Colour Trophy, is now open for entries. 

Will you be this year’s winner? 

ENTER NOW* 


#LCT19 

#lorealprouk 

@lorealpro 

*Open to UK residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries 

must be uploaded onto www.lorealcolourtrophy.com by 18/02/19 and must use only L’Oréal Professionnel products. Entry 

photos must be in colour. Winning team receives the 2019 Award for the relevant category and the chance to attend other 

events to include an overnight European trip. See www.lorealcolourtrophy.com for full details and terms and conditions. 

Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.

SHOW YOUR TRUE 

COLOURS 

image: Grand Final 2018 

Hair by Percy & Reed Artistic Team

MAKE TIME 

HOW TO CREATE SUCCESS WITHIN YOUR 

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR 

SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH 

ASSOCIATE SPONSORS 

@creativeheadmag #SalonSmart19

FOR CHANGE 

BUSINESS – NOW AND IN THE FUTURE 

24-25 March 2019 

THE PARK PLAZA LONDON RIVERBANK HOTEL 

BOOK NOW – CALL 01434 610944 

WEEKEND PASS £295 plus VAT* or buy two for £450 plus VAT** DAY PASS £100 plus VAT 

More details at creativeheadmag.com/salonsmart 

•Based on single room occupancy ••Two delegates share a twin/double room

Bruce Masefield 

Bruce Masefield Hair 

Tom Connell 

Trevor Sorbie 

Sara Holmes 

Stuart Holmes Salon 

Carolyn Sweeney 

Creations 

Dylan Bradshaw 

Dylan Bradshaw 

BRILLIANT PEOPLE. GREAT 

Dale Herne and 

Angelo Vallillo 

DNA Artspace 

Nicola Clarke 

Nicola Clarke at John Frieda 

Darren Fowler 

Fowler35 

Sarah Black 

Linton & Mac 

Mark Maciver 

SliderCuts 





Ken West 

3.6.5 Education 

Richard Phillipart 

The Boutique Atelier 

Simon Tickler 

Salon Success 

Monica Teodoro 

L’Oréal Professionnel 

Luke Hersheson 

Hershesons 

MINDS. EXPERT INSIGHT 

Bree Davie 

Trevor Sorbie 

Sophia Hilton 

Not Another Salon 

Jak Bakewell and 

Scott McKay 

Re-Invention House 

Jo Robertson 

The Hair Agent 

Bex Ohta 

Trevor Sorbie 



BOOK NOW CALL 01434 610944 




WEEKEND PASS / £295 plus VAT* 

A trip to Salon Smart – held in the four-star luxury 

of the Park Plaza London Riverbank hotel – 

is your opportunity to recharge both your 

body and your business mind. In just 36 hours. 

Weekend Pass ticket-holders will enjoy a 

spacious room complete flat-screen TV, free Wi-Fi, 

air-conditioning, a generous-sized bathroom, 

either with walk-in shower or a tub with overhead 

shower, and bespoke Salon Smart express 

check-out. Room upgrades are also available – 

choose from river views, executive suites and 

access to the executive lounge (just ask when 

you book your Weekend Pass). Plus, there’s a 

state-of-the-art fitness centre, an indoor pool 

and a stunning bar on the hotel’s first floor, 

complete with floor-to-ceiling views overlooking 

the Houses of Parliament and the River Thames. 

TWO-DAY PROGRAMME 

TICKET INCLUDES: 

• ALL MAIN STAGE SESSIONS 

• MEET & MIX 

• THREE-COURSE DINNER WITH WINE 

• AFTER-DINNER CREATIVE PRESENTATION 

• OVERNIGHT STAY WITH FULL ENGLISH 

• OR CONTINENTAL BREAKFAST 

• TWO WORKSHOPS 

• TWO LIVE DEBATE AND Q&AS 

• THE WORKING LUNCH 

• COFFEE AND CAKE BREAKS 

• GOODY BAG 





DAY PASS / £100 plus VAT 

MONDAY PROGRAMME 

TICKET INCLUDES: 

• ALL MAIN STAGE SESSIONS 

• TWO WORKSHOPS 

• LIVE DEBATE AND Q&A 

• THE WORKING LUNCH 

• COFFEE AND CAKE BREAKS 

• GOODY BAG 



BOOK NOW – CALL 01434 610944 




FRESH, 

FORWARD-THINKING 

AND HUNGRY 

SESSION’S 

NEXT GEN 

MEET THE NAMES STORMING THE SESSION SCENE – ON SHOOTS, ON SET AND AT SHOWS. THEY ARE INCREDIBLY AMBITIOUS AND 

RIDICULOUSLY TALENTED...PREPARE FOR DEBATE AND DELIBERATION AS WE GET THE INSIDE SCOOP FROM SESSION’S NEXT GEN 

MADS-SUNE LUND 

CHRISTENSEN 

Josh Wood Colour 

RYAN STEEDMAN 

Percy & Reed 

JODIE AUSTEN 

Session hair artist 

JAMES BICKMORE 

Headmasters 

VALERIE BENAVIDES 

Session stylist 

ANGEL MONTAGUE SAYERS 

Sally Montague 

Hair Group 

LIMITED 

NUMBER OF 

£15 TICKETS AVAILABLE 

IF YOU BOOK BEFORE 

11 JANUARY 

MONDAY 28 JANUARY 

ONE ALFRED PLACE, LONDON 

7-10PM 

BUY TICKETS AT CREATIVEHEADMAG.COMSTORE OR CALL 01434 610416 

TICKETS £25 OR TWO FOR £40 

Includes canapés on arrival, drinks all evening and a gift from sponsor L’Oréal Professionnel

THE 

FUTURE 

IS 

HERE 

THINK YOU KNOW THE WELLA TRENDVISION AWARDS? 

THINK AGAIN – WE’RE TALKING NEW CATEGORIES, NEW NAMES, 

NEW OPPORTUNITIES TO SEE YOUR CAREER GO STRATOSPHERIC. 

ARE YOU READY TO SHAPE YOUR FUTURE?

YOU’VE GOT 

THE LOOK 

HAVE A VISION YOU WANT TO SHARE? WELLA 

HAS THE PERFECT OPPORTUNITY – MEET THE 

NEW-LOOK TRENDVISION AWARD 

Whether you’re working at regional or international level, Wella continues to shine a spotlight 

on the visionary artists who are pushing the industry forward. You’ve got to be in it to win it – and 

there are some incredible opportunities to be grabbed. Where else can you have direct feedback 

and advice from some of the biggest names in the business? Wella provides every competitor 

with digital mentoring at every stage of the competition and face-to-face mentoring with industry 

icons for Regional Heat winners. From tailor-made Wella Education programmes to invitations 

throughout the year to Wella events – not to mention a boost to your profile with media support 

– becoming a TrendVision Award Finalist means so much more than simply attending the UK & 

Ireland Final. The experience and the connections you’ll make will help to kick your career into high 

gear. There’s never been a better time to throw your hat in the ring. It's as easy as one, two, three… 

1. CHOOSE YOUR CATEGORY 

NEW! COLOR ARTIST OF THE YEAR 

Create a beautiful colour that complements the model's haircut and individual style. Use expert 

technique, placement and a beautiful finish. Please do not enter hair-up or braided looks – take 

inspiration from TrendVision Award mentors and the worlds of hair, art and fashion. 

NEW! CREATIVE ARTIST OF THE YEAR 

Highlight your expertise, skill and flair, celebrate the beauty of your model and complement her 

style, as well as her hair colour. Please do not enter avant-garde looks – showcase your creative 

vision and take inspiration from TrendVision Award mentors and the worlds of hair, art and fashion. 

MALE GROOMING 

Create a total men’s look, exhibiting excellence in craftsmanship for cut, colour and finish, 

and take inspiration from current barbering trends. 

RUNWAY 

Showcase your creativity and push the boundaries with an editorial long hair or hair-up look. 

Showcase beautiful style and finish, with the option to add hair extensions and pieces. 

2. CREATE YOUR LOOK 

Start your TrendVision Award 

journey off with a bang with 

Wella’s Create Your Look 

sessions. If you’re looking for 

advice on photography, lighting 

and how to make your entry 

stand out from the crowd then 

you’re in luck. These tailored 

sessions are designed to equip 

you with everything you need 

for your TrendVision Award 

2019 entry. At the end of the 

two-hour slot you will receive 

a digital photograph of your 

completed look, along with a 

digital toolbox to help you make 

the most of your entry. For 

2019, Wella has teamed up with 

iconic industry photographers 

Desmond Murray of Atherton 

Cox, Kai Wan of p.kai hair and 

Kevin Luchmun.* But that’s not 

all – Emma Summersby, director 

of Summersby Media, is also 

available to advise on raising 

your profile. For the first time, 

you can now use Eventbrite to 

book your place. Simply search 

for 'Wella Create Your Look' 

and you can book in your own 

time, online.

MEET THE PROS AND 

CREATE YOUR LOOK 


Desmond Murray 

3. UPLOAD YOUR ENTRY 

Submit your photographic entry online from 6 February to put yourself in the running for 

the Regional Heats. Good luck! 

Kai Wan 

Kevin Luchmun 

Emma Summersby 

£45 exc. VAT 

To book your place, head 

online to eventbrite. 

com and search 'Wella 

Create Your Look'. Or 

contact the Wella Events 

Team on 0845 6018 

128 or wellaevents@ 

cotyinc.com 

*Photographers subject to change. All cutting and colouring must be done prior to session. Only hair, make-up and outfit styling on the day

WHERE COULD THE 

WELLA TRENDVISION 

AWARD TAKE YOU? 

YOU’VE CHOSEN YOUR CATEGORY. YOUR MODEL IS READY. 

THE IMAGE HAS BEEN TAKEN. WHAT HAPPENS NEXT? 

If you make it through, you’ll do battle at the Regional Heats 

across the UK, illustrating to judges just what you can do. 

Impress, and you’ll be one of the Regional Winners who, with 

the support of Wella's incredible mentors, will go through to 

the UK & Ireland final at the Roundhouse in London. 

Win there and you’ll enter an exclusive cadre of talented 

stylists and colourists at the Wella TrendVision Award 

Creative Retreat Experience. There, the global TrendVision 

Award photographic winners are revealed, alongside a 

two-day mentoring extravaganza. This year's winners 

will team up with the hottest hairdressers, inlcuding 

Darren Ambrose, Jayson Gray, Bruce Masefield and Akin 

Konizi, to deliver models to brief and be in with a chance 

of winning more awards. This is the Wella TrendVision 

Award like you've never seen it. It’s dialled up, and it's so 

much more than just a competition. Are YOU up for it? 

DATES FOR YOUR DIARY 

• 6 February – photographic entries open online 

• 5pm 20 March – photographic entries close 

• 4 April – regional shortlists announced 

• May to August – Regional Heats held around the UK 

• 30 September – the UK & Ireland Final in London 

FOR MORE INFORMATION, VISIT WELLA.COM OR CONTACT THE WELLA EVENTS TEAM 

ON 0845 6018 128 OR WELLAEVENTS@COTYINC.COM


SPRING 

S U M M E R 


001_Runway_SS19_Covers_GW3.indd 1 06/12/2018 15:19 

002-8pp_SS_Promo_Paint_GW2.indd 1-2 13/09/2018 15:36 

CLUB 

creativeheadmag.com/club 

YOUR ESSENTIAL GUIDE TO THE NEW SEASON 

RUNWAY 

PORTRAIT OF A 

FOR JUST 

£10 

YOU’LL GET: 

• 10 issues of Creative 

HEAD magazine – and 

supplements including 

Runway, PAINT and 

Power Book – delivered 

to your door 

• Exclusive competitions 

and prizes 

• Free product samples 

from leading professional 

brands 

A/W18 

PROCESS 

SIGN UP NOW 

AND RECEIVE A BUNDLE OF BRAND NEW 

PAUL MITCHELL INVISIBLEWEAR PRODUCTS, 

WORTH MORE THAN £70* 

Win two tickets to the 

Paul Mitchell Style Edit event! 

Already a Creative HEAD Club member? We’ve got something special 

for you too! Club members have the chance to win two tickets to the 

Paul Mitchell Style Edit event. Taking place in Manchester, Cardiff and 

Aylesbury, the one-day course will teach you how to create beautifully 

undone styles using INVISIBLEWEAR. To be in with a chance of winning, 

simply keep an eye on your inbox for your exclusive link to the 

competition entry form – all Creative HEAD members will 

receive an email on 1 January! 

FOR 

CREATIVE 

HEAD CLUB 

MEMBERS 

ONLY 

*For the fi rst 25 new members to sign up between 1 January and 

31 January 2019. Subject to availability and no cash equivalent will be offered.

RUNWAY REBEL 

Beautiful bold fashion toning for a head-turning look 

“Not only is the new demi-permanent IGORA Vibrance from Schwarzkopf Professional simply stunning, 

the colour range also off ers our clients more opportunities to trial fresh new looks without the permanent 

commitment. The new range is showcased through a beautiful bespoke appointment service menu that 

allows our clients to pick their IGORA Vibrance look. My favourites include ‘Paint me Pastel’, which off ers 

playful pastel tones, and ‘Runway Rebel’ for bold fashion looks!” 

DYLAN BRITTAIN, SCHWARZKOPF PROFESSIONAL UK AND IRELAND AMBASSADOR 

ONE TWO GORGEOUS 

A complete colour refresh with irresistible shine 

BREAK THE BRASS 

Neutralising tone-on-tone colour for blonde perfection 

36 


GIMME MORE! 

SOCIAL MEDIA IS BOOSTING YOUR COLOUR BUSINESS – AND YOUR CLIENTS ARE READY 

FOR MORE. SO (DOUBLE) TAP INTO THE WORLD OF IGORA VIBRANCE, THE STATE-OF-THE- 

ART MOISTURISING DEMI-PERMANENT HAIR COLOUR FROM SCHWARZKOPF PROFESSIONAL 

THAT GIVES YOU MORE POWER TO YOUR COLOURING ELBOW! 


BEAUTY IS IN THE eye of the beholder, but #haircolour is in the 

hands of the Instagrammer. Social media has contributed to a huge 

surge in demand for salon colourists to recreate the looks their 

clients have seen online. And with the photo-sharing app providing 

a treasure trove of balayages, ombrés, denim highlights and 

magical rainbow locks to choose from, there’s no sign of this 

trend slowing down – in fact, it’s getting more creative and fastmoving 

by the day! 

Inspired by the ideas and images they’ve seen on Instagram, 

clients now want to be able to change their hair colour without 

either having to wait, or to the long term commitment of permanent 

colour. And of course they never want to compromise the condition 

of their hair. Well, why would they? 

That’s what makes new IGORA Vibrance so exciting. Schwarzkopf 

Professional have given their demi-permanent colour a cuttingedge 

upgrade, setting new industry standards with innovative 

technologies and consistencies that mean IGORA Vibrance can 

now do even more – all while being extra-gentle on hair! 

GLOSS BOSS 

Glossed-up balayage with outstanding shine 

PAINT ME PASTEL 

Multi-faceted pastel toning creates a playful result 

TEMPTING TONES 

Placements of vibrant colour for an eye-catching twist 


37

38 


SO WHAT’S NEW? 

NEW IGORA VIBRANCE IS AN ADVANCED MOISTURISING DEMI-PERMANENT HAIR COLOUR WITH 

A LIQUID FORMULA THAT CAN TURN INTO A GEL OR A CREAM. THIS MEANS YOUR CLIENTS 

CAN EXPECT MORE, AND YOU CAN DELIVER MORE… 


MORE PERFORMANCE – up to 100 per cent more INSTAShine 

(versus untreated hair) with increased hair protection, thanks to 

the Moisturising Protecting Complex with AQUAXYL Technology. 

This innovative technology controls the hair’s inner moisture level to 

stabilise the internal structure of each hair fibre, protecting against hair 

breakage and creating a clean canvas for an even colour result. The 

alcohol-free formula is enriched with Vitamins B3 and B5, helping to 

shield the surface of the hair and creating a beautiful, vibrant shine. 

MORE CONVENIENCE – the new liquid formula with a 1-to-1 mixing 

ratio is easier to formulate, faster to mix and more efficient to apply. 

MORE VERSATILITY – the state-of-the-art Activator system allows 

you to choose between a gel or a cream consistency. Choose the 

IGORA Vibrance Activator Gel, containing a gelifying agent that creates 

a unique gel consistency, for bottle applications and quick services 

at the backwash. Or switch to the IGORA Vibrance Activator Lotion, 

whose special thickening agent transforms the liquid colour into a 

cream consistency, for faster applications and ease of use. 

MORE CHOICE – you now have access to a full range of demipermanent 

colour services, including Dual System Application, 

Tone-on-Tone, Pastel Toning, Neutralisation/Colour Correction, 

Colour Refreshing and Clear Glossing. Matching harmoniously with 

IGORA Royal shades, the 68 IGORA Vibrance shades include IGORA 

Vibrance Clear 0-00, a non-pigmented formulation that can be used 

as a stand-alone gloss upgrade after every colour service, or to dilute 

IGORA Vibrance shades to reduce depth and intensity and to create 

pastel tones. 

The new unique consistencies now available with IGORA Vibrance 

mean you can adapt this innovative, versatile product and the 

techniques you use to create beautiful colour results that are infinitely 

personal and endlessly changeable. Schwarzkopf Professional 

developed IGORA Vibrance to reimagine demi-permanent hair 

colour – helping you deliver more to your clients and creating more 

opportunities to build lucrative colour business in your salon. 

ARE YOUR CLIENTS READY FOR MORE? RE-IMAGINE DEMI-PERMANENT HAIR COLOUR – 

VISIT SCHWARZKOPFPRO.COM AND FOLLOW THE VIBRANT COLOUR MOVEMENT VIA 

#MOREVIBRANCE @SCHWARZKOPFPROUK 


39

ESCAPE YOUR REALITY AND HAVE SOME 

FUN. GOLDWELL’S 2019 COLOR ZOOM 

COLLECTION, R MIX, SHAKES THINGS UP 

BY PAIRING HI-VIS COLOURS WITH SHARP 

CONTOURS AND STRONG CONTRASTS. 

CREATE THE FUTURE AS YOU SEE IT… 

40 


THE BRAINCHILD OF the Color Zoom 

2019 Creative Team, REMIX is a 

collection designed to inspire. Clashing 

colours and clear contrasts create 

an anarchic mix that is exhilarating 

and fresh. Familiar shapes have 

been reworked and remixed, with 

sharp contours and disconnecting 

elements creating new silhouettes, 

while eye-catching finishes and 

sophisticated lustres add polished 

appeal. From delicate crimps and punk 

embellishments to dip-dyes, fades, 

colour blocks and graduation, REMIX 

is a mash-up of the past, present and 

future, remixing signature elements 

from different decades. So break free. 

Dare, clash, rebel. It’s time to REMIX 

your reality and have some fun! 

HAIR The Color Zoom 2019 Creative Team. MAKE-UP Loni Baur. STYLING Ingo Nahrwold. PHOTOGRAPHY Ralph Mecke 



41

MAKE IT YOUR OWN 

CREATE R MIX AS YOU SEE IT – AND YOU COULD WIN BIG! #REMIXREALITY 

BE INSPIRED BY the spirit of REMIX and bring your own creativity, 

ideas and passion onstage. The Color Zoom Challenge is one of the 

world’s biggest live hair competitions, encouraging you to push your 

limits, discover hidden talents and step into the spotlight. 

Use Goldwell’s REMIX collection as your inspiration and interpret 

it in your own style and look. Compete with other stylists in your 

category and your country – this is your chance for recognition on 

a national level. What’s more, as a UK winner you’ll automatically 

qualify for the grand final of the Color Zoom Challenge at Global 

Zoom 2019 in Vienna, where you’ll compete with the best 

hairdressers from around the globe and spend time with people who 

share your passion for creating extraordinary hair. Lydia Wolfe, 2018 

UK Gold winner, says: “Getting to meet and compete against stylists 

from all corners of the world and share our adoration 

for the industry was incredible”. So what are you 

waiting for? This is the opportunity of a lifetime, 

to show the world what you can do. It’s time to 

#REMIXREALITY 

42 


SEIZE YOUR OPPORTUNITY! 

Choose your category and make history – national gold winners will 

enjoy loads of promotion, social media love and press to help their 

profile rocket! Win the final and you will secure your place on the 

Color Zoom Creative Team for 2021, setting the trend for the next 

generation of competitors! 

GLOBAL NEW TALENT CATEGORY 

Junior stylists with fewer than five years’ experience (excluding 

apprenticeships) by the date of submission. 


GLOBAL CREATIVE CATEGORY 

Stylists with more than five years’ experience (excluding 

apprenticeships) by the date of submission. 

GLOBAL PARTNER CATEGORY 

Stylists who are currently working or have been working with 

Goldwell as a freelancer, trainer or active representative for two 

years by the date of submission. 

YOUR REMIX HIT LIST 

• Get the briefing kit at goldwell.co.uk/color-zoom-2019 

• Check out the REMIX collection and devise how 

•you’ll make it your own 

• Choose a model and the styling 

• Create your look… and shoot it! 

• Fill out and send back the entry form by 31 May 2019 

• National winners will be announced in July 2019 and 

• Global Zoom is in Vienna in September 2019 

Download entry forms and Color Zoom information at goldwell.co.uk/color-zoom-2019. Keep up-to-date with the latest Color Zoom 

news by following @GoldwellUK #colorzoom #remixreality on Instagram, Twitter and Facebook 


43

Maverick. Creative. Icon. 

Eugene Souleiman chats 

with Creative HEAD 

editor Amanda Nottage 

about connecting with 

designers, being crowned 

Most Wanted Hair Icon 

2018 and his enduring 

punk spirit 

“In a weird 

way I’m in an 

experimental 

part of my career. 

I’m a bit nuts, 

aren’t I?!” 

2018 

EUGENE SOULEIMAN IS NOT one to settle for the 

predictable. As one of the most revered session stylists 

working at Fashion Week and in editorial today, as well as 

in his role as global director of care and styling for Wella 

Professionals, he’s perpetually pushing boundaries. Whether 

it’s using accessories in unusual ways or placing off-centre 

details to provide impact, it’s an indelible signature, one 

which saw him crowned Hair Icon at the 2018 Most Wanted 

Awards. “I was a bit humbled, to be honest,” he admits of the 

win. “To be chosen by people that are knowledgeable, that I 

respect, was really fantastic. They understand.” 

His ability to shapeshift hair has made him a seasonal 

staple for the likes of experimental designers such as John 

Galliano, Yohji Yamamoto and Jeremy Scott. What is it that 

draws him to other boundary-pushing creatives? “I always 

go for the more complicated person,” he says. “In a weird 

way I’m in a experimental part of my career. I’m a bit nuts, 

aren’t I?!” 

For Eugene, it’s all about the character, the story. Galliano 

is a kindred spirit, maybe it’s something to do with both 

of them being South East London boys (Eugene is from 

Woolwich; John from Peckham). For the Maison Margiela 

Couture show in July 2017, Galliano envisioned a woman 

running late who jumps straight out of the shower and into 

44 


her clothes. Eugene took the wet-look hair brief one step 

further by suggesting that they add whisked-up shampoo 

suds, as if she hadn’t even finished rinsing. “For me it’s 

about finding that little detail that’s really subtle and just 

turning it into something else,” he explains. 

It’s signature elements like these that have kept Eugene 

at the forefront of Fashion Week, year after year. “I think 

my work’s quite twisted, in a funny kind of way. It’s putting 

elements together which are quite impossible,” he says. 

“That’s the challenge for me. I’m very much about the idea – 

or a feeling.” 

Touching on his experimental, punk-ish attitude towards 

hair, Eugene considers why his styling is standing out all the 

more now. While he doesn’t think it’s an age thing, it is “a 

demographic moment”. He explains: “Everyone I know who 

is truly creative is older – because they were punks. That was 

when there was nothing and they had to make something 

from nothing.” 

But with social media shining an ever-present spotlight 

on up-and-coming talent, perhaps those coming through 

the ranks are playing it too safe, knowing so many eyes are 

watching? Eugene isn’t completely convinced. “They just 

don’t want to take that risk, and it’s such a shame because 

there’s no reward if there’s no risk, but it’s a heightened fear 

of failure on a public level,” he says. “I don’t have that – at 

the end of the day, I can say I tried.” 

CHALLENGE ACCEPTED! 

EUGENE SOULEIMAN ON THE MOST UNCOMPROMISING HAIR LOOKS HE WORKED ON FOR S/S19 SHOWS 

Images courtesy of Wella Professionals 

OLIVER THEYSKENS 

“The story behind this was a 

romantic entanglement of a young 

lady who’s run away. She’s very 

beautiful, she fell asleep in a forest 

when it was raining and this is how 

she woke up. I just love this hairstyle 

– it feels quite cinematic, it moves 

really well and it reacts with the 

environment. It’s romantic, it’s dark, 

it’s gothic. It’s elegant but raw.” 

MAISON MARGIELA 

“When I look at what John Galliano 

does and his philosophy, it’s very 

simple: he doesn’t care who wears his 

clothes as long as they feel amazing 

in them. Some of the looks were just 

haircuts. With John’s shows everyone 

is treated in an individual way. So 

when you’re doing a show for John 

and you’ve got 32 models, you’re 

doing 32 shows.” 

THOM BROWNE 

“This look was inspired by a single 

dreadlock. It’s graphic, it’s textured, 

it’s fibrous. We had to get hair into its 

most porous state so when we touched 

it, it stayed exactly where we want it 

to. I wanted it to feel almost medieval, 

like it could have been worn by 

knights. Thom offers such an amazing 

platform, he does things with unusual 

proportions which are quite twisted.” 


45

NEAR 

W ILD 

HEAVEN 

TEXTURED, SCULPTURAL AND WITH A PLAYFUL EDGE, 

EUGENE SOULEIMAN ILLUSTRATES EXACTLY WHY HE’S 

THE CURRENT MOST WANTED HAIR ICON 

PHOTOGRAPHY BY ANDREW O’TOOLE 

46 



48 


CREATIVE HEAD 49 

HAIR Eugene Souleiman. MAKE-UP Kylie O’Toole, Hart and Co. MODELS Melissa Juratowitch at 

Pride Models, Marlene Kafka at Chadwick Models. PHOTOGRAPHY Andrew O’Toole, Hart and Co.

The variety of Wella Professionals colour choices is seemingly endless. From its low-commitment, 

trend-led Color Touch and Color Fresh collections to the pigment-rich formula of Koleston Perfect 

with ME+, Wella Professionals colour ranges cater to every client. Joining the fun for 2019, new 

Opal-Essence by Illumina Color gives hair a futuristic, next-level fi nish. These fi ve new opalescent 

shades off er milky, metallic sheens without depth to give both warm and cool light refl ections. 

Mix and match to fi nd the perfect formulations and shades and let Wella Professionals’ Colour 

Creatives take you on a journey through its perfect colour portfolio… 



AMBER SLATE 

This comes from the current 

obsession with the ’70s 

palette. It’s a natural, soft 

copper tone that’s more 

muted and smoky. Its baked 

earthy tones and mellow, 

almost yellow, amber shades 

tone down the reds of 

past seasons. 

FUTURISTIC 

TONES 

Opalescent, multitonal 

colour shifts. 

The play of light on 

moving water. The 

luminous element of 

sheer textures. Thanks 

to new Illumina Opal- 

Essence formulas, 

these lightweight 

colours offer a totally 

different experience 

than existing metallics 

or glosses. 

COLOUR TEXTURE 

EMBRACE 

Natural texture, unbridled and wild, 

is emphasised with both warm and 

cool shades to add more drama 

to an already bold look. With more 

dimension to experiment with, there 

are endless possibilities. 

“We’ve literally never been 

able to make these colour 

palettes before. We could 

imagine them, but now we 

can make them. This is what 

makes colouring so exciting” 

Zoë Irwin 


51

Permanent colour doesn’t need to mean deep, dark heavy colour. Keep things interesting with these innovative formulas, from next-level 

metallics to the better-then-ever Koleston Perfect with ME+. 

Throw light on the future of permanent colour with the Illumina Color range. Featuring 38 shades of intermixable colours, next 

generation Microlight Technology creates luminous, high-shine colour without compromising hair integrity. A sheer, natural-looking result 

can still achieve up to 100 per cent grey/white hair coverage, or be toned down for a unique glossing service for the colour-shy. Illumina 

Color has proved to be a big hit with clients – three out of four of whom would ask for it again. 

Opal-Essence by Illumina Color 

is the perfect addition to your 

colour menu for a futuristic, 

trend-led edge. These fi ve 

shades give hair a metallic, 

milky sheen without depth for 

a unique fi nish. The colourshifting, 

mother-of-pearl shades 

refl ect both warm and cool hues 

depending on the light, taking the 

previous metallic hair trends and 

transcending them to the next 

level – revolutionary! With 

liquid-look, metallic and 

high-shine elements 

making a big return in 

fashion, the new Wella 

Professionals formulas 

offer the perfect pairing. 

From the intense silverviolet 

of Silver Mauve 

to the unusual Chrome 

Olive via Copper 

Peach, Opal-Essence 

by Illumina Color offers 

something brand 

new for your fashionforward 

clients. 


Koleston Perfect lovers can delight in knowing it’s now 

better than ever, thanks to the addition of ME+ technology. 

ME+ reduces the risk of developing a new allergy to hair 

colour,* replacing PPD and PTD that often cause reactions. 

It’s taken seven years of research, 3,000 formulations and 

20 patents to reach this new frontier of hair colour, but it’s 

well worth the wait. 

Pure Balance technology shields from metallic ions, which 

would otherwise interact with hair to create free radicals 

and ultimately cause damage, resulting in better protected, 

stronger hair fi bres. The reduced free radicals also helps to 

prevent colour shifts, which means you can rely on bold, 

consistent colour time and again, from root to tip. 

*For people not allergic to hair colourants. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction 

that can be severe. Always perform an allergy alert test 48h before each colour. Strictly follow safety instructions and consult wella.com. 

If your client has ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specifi c shades of 

Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect 


“There’s nothing better than bringing great 

colour into the salon and fi nding new ways 

to bring a client’s hair colour to life. Illumina 

lends itself well to toning in creative ways, 

while Koleston Perfect ME+ has fast become 

the go-to brand for creative colourists. I love 

using these ranges in the salon to create 

new, unique and never-before-seen colour 

creations by layering the colours.” 


Futuristic colour doesn’t require a time machine – or 

a commitment. With a raft of delicate products to 

choose from, Wella Professionals’ Color Touch and 

Color Fresh ranges are as ideal for fi rst-timers as 

they are for fl ight-of-fancy regular dye jobs. 

The Color Touch range of mildly oxidising semipermanent 

hair colourants are low-commitment 

but high-impact. Ideal for clients who like to switch 

up their shades fast, these ammonia-free formulas 

are enriched with keratin to give hair a high shine, 

high fashion fi nish. Creating colour which packs 

a punch yet still washes out evenly is even harder 

than it sounds, but the range’s Light² Color Complex 

creates such light play in the hair that the natural 

highs and lows are emphasised for stunning 

results. Brighten blondes or play up warmer 

tones in between your colour services with Color 

Touch Relights. 

For a chic fi nish which has a matte edge, the 

iNSTAMAT!C by Color Touch collection is a diffused 

colour wash that fades beautifully, offering ontrend 

pastels and brights without commitment. 

With pinks, purples and mints, these sugary sweet 

shades are ideal for tempting colour-shy clients. 

The Clear Dust shade is a great backwash option 

for a sophisticated, futuristic fi nish for those 

determined to steer clear of permanent colour. 

Play to your client’s strengths with Color Fresh, 

a ready-to-go colour enhancer with an acidic pH, 

treading a perfect line between direct dyes and 

caring agents. Ideal for fi rst-time colour clients, the 

treatments last up to 10 shampoos and give up to 

30 per cent grey/white coverage. Ammonia-free and 

peroxide-free, Color Fresh’s vitamin care complex 

works to add condition and shine as much as it is 

adding vibrant colour. With a portfolio of 35 shades 

to choose from, we’ve never been more ready to 

commit to non-committal colour. 



“Color Touch is a go-to 

when a client is new to 

colour and is looking for 

soft coverage. It’s a great 

product to use and gives 

great shine, as well as a 

natural blend. But iNSTAMAT!C 

is my favourite instant tone. 

I worked on this project 

from the start, and I 

find the filtered effect of 

each shade so unique. 

It’s the most perfect 

modern finish.” 


THE FUTURE IS… BRIGHT 

With the surge of interest in colour services in the 

past few years, equipping yourself with the best 

education and products can send your business 

soaring. The beauty of Wella Professionals’ vast 

colour palette is how fl exible it is. Mix and match 

to create new shades and fi nishes for the latest 

Instagram colour trends. Whether they’re looking 

for a new natural or a metallic mauve, the future of 

colour services is brighter than ever. 

THE FUTURE IS… AGELESS 

Grey is back in fashion, along with a veritable 

rainbow of pastels, brights and metallics; traditional 

assumptions for age don’t apply. Instead of just 

grey/white coverage, offer clients a playful edge. 

Breaking free of conventions is key to creativity – 

see where it can take you and your business. 


THE FUTURE IS… FASHIONABLE 

Being able to offer your style-conscious clients a seasonal 

colour look based on up-coming trends but without 

commitment can see colour services soaring. With Color Fresh 

CREATE’s temporary formulations you can stay ahead of the 

game when each new trend rolls around. 


THE FUTURE IS… PERSONAL 

Help clients refl ect their mood and personality with infi nitely 

customisable colour options. Color Fresh CREATE’s spectrum 

of vivid shades is an easy way to play with expectations. 

“Color Fresh CREATE is 

great for introducing to 

clients who are naturally 

quite shy of bright colour. 

It’s perfect to add on top of 

natural colour to enhance 

with a creative pigment, 

and has a beautiful 

fade-true-to-tone 

kind of quality. 

With the advent 

of mermaid hair, 

rainbow hair 

and hidden 

streaks, it’s 

important to be 

able to change 

that at will” 

EXPLORE THE WELLA PROFESSIONALS WORLD OF COLOUR FOR YOURSELF. 

VISIT EDUCATION.WELLA.COM 

@WellaHairUK @WellaUK #AskForWella 



INTRODUCING 

INVISIBLEWEAR 

BY PAUL MITCHELL 

Beavutifully 

undone 



59

GET THE LOOK 

Pump Me Up 

Undone Texture Hairspray 

Simplified styling, 

amazing versatility, 

absolute freedom 

TOUSLED, TOUCHABLE, UNDONE ELEGANCE. IT’S TIMELESS, 

IT’S CLASSIC, AND IT’S SO COOL RIGHT NOW 

INVISIBLEWEAR by Paul Mitchell is a complete 

line of haircare and styling products that’s all 

about embracing the beauty of imperfection and 

making the chic simple. Never stiff or over-styled, 

INVISIBLEWEAR is formulated with velvet flower 

to soften hair as it adds texture and volume. 

No complex routine. Just relaxed, lived-in looks 

that take you and your client from day to day. 



INVISIBLEWEAR 

Shampoo 

PREPS TEXTURE – 

BUILDS VOLUME 

WHAT IT DOES 

Cleanses and preps hair, creating 

the perfect foundation for 

effortless, undone looks 

HOW IT WORKS 

Volumises, builds texture and 

adds life to dull hair 

PRICE 

300ml £13.75, 1,000ml £30.95 

INVISIBLEWEAR 

Conditioner 

PREPS TEXTURE – 

BUILDS VOLUME 

WHAT IT DOES 

Detangles hair and builds body 

to create the foundation for a 

perfectly undone style 

HOW IT WORKS 

Moisturises, replenishes and 

leaves a glossy shine 

PRICE 

300ml £14.95, 1,000ml £33.95 

INVISIBLEWEAR 

Memory Shaper 

UNDONE DEFINITION – 

SOFT MEMORY 

WHAT IT DOES 

Shapes gorgeous, undone 

definition with a natural finish 

HOW IT WORKS 

Adds flexibility and rich shine 

PRICE 

250ml £15.25 

INVISIBLEWEAR 

Volume Whip 

HUMIDITY RESISTANCE – 

NATURAL HOLD 

WHAT IT DOES 

Whips up airy volume with a 

long-lasting, crunch-free hold. 

Perfect for beautiful blow-drys 

or to air dry for a natural finish 

HOW IT WORKS 

Conditioning, alcohol-free 

mousse with humidity control 

adds shine and helps banish frizz 

PRICE 

200ml £16.95 

INVISIBLEWEAR 

Undone Texture 

Hairspray 

INSTANT TEXTURE – 

NATURAL VOLUME 

WHAT IT DOES 

Adds sexy, undone texture and 

body for effortless styling 

HOW IT WORKS 

Volumises and gives life to flat 

hair for natural movement with 

a touchable hold 

PRICE 

228ml £17.75 

INVISIBLEWEAR 

Pump Me Up 

INSTANT VOLUME – 

TEXTURE POWDER 

WHAT IT DOES 

Adds incredible volume, 

texture and grip at the root 

HOW IT WORKS 

Boosts body, bulks up strands 

and creates instant volume 

right where you want it, 

revitalising flat, limp hair 

PRICE 

10g £21.95 

Salon Success and John Paul Mitchell Systems 

are committed to keeping your team 

confident and inspired. Book some time 

with your dedicated Salon Business 

Consultant for INVISIBLEWEAR 

product education, dialogue 

tips and ways to grow your 

business. Client facing 

video and social media 

assets also help 

introduce this exciting 

collection in an 

inspirational 

new way. 


61

GET THE LOOK 

Volume Whip 

Memory Shaper 

Undone Texture Hairspray 


Upgrade 

every client 

appointment 

with 


INVISIBLEWEAR 

Help your client embrace the trend of casual, lived-in hair. Talk to her about simplifying her styling routine 

with INVISIBLEWEAR so she can get the looks she loves without too much time, fuss or complication. 

Be sure to communicate the versatility of this perfect edit of products. Show her how the assortment of 

stylers will take her from next-day beachy waves to third-day top-knot, and so on. 

Offer a complimentary blow-dry or styling service featuring INVISIBLEWEAR to reward loyal clients. It’s a 

great way to show your appreciation and it allows your clients to experience the products first-hand. 

Remember, your clients look to you for professional expertise. Help them take the right product home to 

extend their salon-perfect style and allow them to recreate their look with INVISIBLEWEAR products. 

And why not offer clients a discounted INVISIBLEWEAR product or blow-dry service as a thank you for 

referring a friend? Word of mouth is a huge driver of sales, so this could help get the ball rolling! 


63


Plan your 

next steps 


PHILANTHROPY 

Host a styling event and donate proceeds to a local charity. This is a perfect way for 

your salon to give back to the community 

EDUCATION 

Book some time with your dedicated Salon Business Consultant to learn about 

the latest styling trends using INVISIBLEWEAR 

SUPPORT MATERIALS 

Paul Mitchell provides merchandising support, window displays and custom materials 

to help draw new clients into your salon 

DIGITAL MARKETING 

INVISIBLEWEAR video and model imagery are great for inspiring clients on social media 

PR 

Paul Mitchell is backed by extensive public relations. Your salon benefits from the buzz, with 

numerous mentions in top magazines, and by well-known bloggers and social media influencers 

INVISIBLEWEAR by Paul Mitchell is exclusively distributed by Salon Success. 

Discover more at salon-success.co.uk. To find out how partnering with Paul Mitchell can help 

grow your salon business call the Club Services team on 0845 659 0011. 

Follow them on social media @SalonSuccessUK 


65

CREATIVE HEAD VIDEO 

MADE BY US… ESPECIALLY FOR YOU 

PRESS 

PLAY> 

TOP HAIR ARTISTS 

FROM AROUND THE WORLD 

On set and in action 

CREATIVE HEAD EVENTS 

Most Wanted & The It List Awards… 

Featured Artist Live… Salon Smart… 

The Coterie: In Session… 

NEW TRENDS, NEW IDEAS 

Expertly created, beautifully filmed 

and ready to watch 

Waiting for you now at: 

CREATIVEHEADMAG.COM/TV

JANUARY 

R 

RY 

/MARCH 

JANUARY/FEBRUARY/MARCH 

RY 

/FEBRUARY 

R 


MISTER QUARTERLY

REFUSE TO BE 

CATEGORISED 

MEET SEB MAN – A NEW LINE-UP OF HAIR CARE, STYLING 

AND GROOMING PRODUCTS FOR MEN WHO DON’T 

WANT TO BE DEFINED BY ONE DESCRIPTOR ALONE… 

No man today can be categorised by just one label – Millennials and 

Generation Z-ers are embracing the life of the multi-hyphenate. Skater/ 

photographer/dandy perhaps. Or biker/boss/producer maybe? The modern 

man is always switching from one passion to another, one look to the next. 

They’re not content without constant change. They are undefinable. 

Curated for this generation of gentlemen is SEB MAN, a new 10-strong 

range of haircare, styling and grooming products for men who refuse to be 

put into a single category. This is a range of essentials that empower men to 

express all versions of themselves, in the most hassle-free way, guaranteeing 

a style that’s always versatile, always evolving. 

Each product has its own personality, working together to reflect the 

complexity of each man using it to perfect his own style. To prove it, just 

take a look at The Multitasker – it lives up to its name; a hair, beard and body 

wash that works as hard as your client does. From anti-dandruff shampoo 

The Purist to long-lasting hold clay with a matte finish The Sculptor, select 

your changemakers and work them together to show how your guys can 

pull together a grooming regimen that’s as versatile and multi-faceted as 

their lives. Packed with a natural source of power, energy and stamina – the 

guarana plant – the fragrance fuses peppercorn, the freshness of bergamot 

and the warmth of amber. The result is a woody and spicy fragrance that’s 

masculine yet modern. 

SEB MAN encourages men to not only go beyond mere stereotypes but to 

also embrace this new wave of masculinity. The hassle-free products on offer 

inspire men to discover who they are and who they could still become… 

02 Mister Quarterly

PROMO 

MEET AIDEN XYDIS… 

/STYLIST 

/BARBER 

/DIGITAL ADDICT 

@AIDENXYDISHAIR 

Barber at heart, creative to the core: SEB MAN’s global 

creative artist Aiden Xydis thrives on an un/definable lifestyle. 

The 22-year-old Australian loves creating sleek, sharp cuts 

and lifting his client’s image to new heights. Mentored by 

Sebastian Professional creative director, Shay Dempsey, he’s 

brought Sebastian Professional techniques to the wider 

barbering world. His vision sets the pace for a new era of 

hair care, styling and grooming for men. 

JOIN THE MOVEMENT, FOLLOW 

@SEBMANOFFICIAL #UNDEFINABLE 

Help your clients slash their way to versatile style with SEB MAN – for more, call 020 3901 1163, visit sebastianprofessional.com/SEBMAN 

Mister Quarterly 03

THE FACES, THE PLACES, THE NEWS, THE VIEWS 

Mr. Q 

welcomes you… 

To an exciting and inspirational 2019! Last year was a big 

one for continued growth of barber shops in the UK and if 

you’re looking to take your career forward and open your 

own shop, you’ll find some words of wisdom from Mark 

Maciver, AKA SliderCuts on page 08. Like your styling 

real and raw? Turn to page 10 to see Ellis from Laundry’s 

in-shop shoot. And, as this issue lands Mr. Q will be 

prepping for London Fashion Week Men’s. See you there? 

YOU NEED 

TO MEET… 

ALAN BEAK 

co-owner, RUGER 

GET SMART 

WHAT ALL BARBERS SHOULD DO THIS QUARTER 

1. 

editor, Amanda Nottage. 

Get inspired… by watching 

Most Wanted Male Grooming 

Specialist winner Jody Taylor 

chat about his career to Mr. Q 


2. 


3. 

Get competitive… could you be 

the 2019 winner of the Men’s 

Image Award at the L’Oréal 

Colour Trophy? Deadline for 

entries is 18 February. 

Get debating… with SliderCuts’ 

Mark Maciver, talking about the 

future of apprentices on stage at 

Salon Smart on 25 March! 

Book tickets now at 

creativeheadmag.com/salonsmart 

Describe yourself in five words… 

Ambitious, intuitive, hardworking, 

obsessive, hilarious. 

What’s exciting you about British 

barbering and hairdressing now… 

I love how our industry has this need 

to constantly evolve. I’ve watched 

hairstyles and techniques, barber 

shop decor and the way barbers 

present themselves change so much 

in 20 years, all for the better too. 

There used to be such segregation 

between hairdressing and barbering 

and I love how recently it’s all 

merging into one. 

Everything changed for me when… 

I decided to take my career to 

the next level. I wanted to be 

taken more serious as an artist so 

arranged a professional photoshoot 

inspired by somebody I admired 

and was the kind of thing he was 

doing. So I went to town on it and 

I got a great response and my first 

magazine cover as a result. 

ON THE COVER 

Hair by Aiden Xydis for SEB MAN 

The barber/groomer/hairdresser 

that inspired me is… 

That person who urged me to do 

that photoshoot has since become 

a mentor and a good friend – 

Kevin Luchmun. 

Who else should we get to know… 

Three people I have watched grow 

and turn into amazing artists are 

Leah Hayden Cassidy, Cal Newsome 

and Nick Barford. Each is different 

and each brings something refreshing 

to the table. And they’re all insanely 

nice people, too. 

You might not know this 

about me… 

Before I was a barber I was a chef 

and managed a restaurant. And by 

the age of 12 I was a black belt in 

freestyle karate, which means that 

even though I’m a midget I can still 

do a bit! 

Say hello to me at… 

@alan_beak 

04 Mister Quarterly

American Crew All-Star Challenge 2018 UK winner, Mr Sam Wall 

ALL-STAR CHALLENGE 

HEADS TO NEW YORK 

One of men’s grooming’s biggest 

competitions, American Crew’s All- 

Star Challenge is celebrating its 25th 

anniversary in 2019 by taking the 

grand final to New York. The contest, 

which is now open, encourages stylists 

from around the globe to create a 

look that embodies the masculine and 

timeless aesthetic behind the iconic 

brand. Following national judging, the 

top 15 finalists will represent their 

countries at the 2019 American Crew 

All-Star Challenge, where they will 

compete over a weekend to become the 

American Crew All-Star Challenge 

Global Champion, receiving a variety 

of prizes that include an incredible 

$10,000 (£7,840) alongside a trophy 

and a full scholarship to the new 

American Crew education programme. 

Want to enter? Your deadline is 

1 March! Discover all you need to know 

at americancrew.com/allstarchallenge 

Congratulations to Alex Panios from Cardiff’s 

Windsor Barbers (pictured top), who has 

scooped the title of NHF Welsh Barber of 

the Year, while at the NHF’s 2018 Business 

Awards in Manchester, the title of Best 

Barbering Business was won by The Master 

Barber’s Shop in Southport (above).

ON THE SHELF 

BOYS’ TOYS 

THE HOTTEST STOCK, TOOLS AND FURNITURE FOR YOUR BARBER SHOP 

Ideal for medium to longer 

length hair, lightweight Fiber 

Grooming Foam from American 

Crew delivers manageable 

volume and 

lived-in texture. 

£12.90 

americancrew.com 

Toast 

100 years 

of Wahl with 

this limited 

edition clipper in 

fully metal housing. 

£149.99 +VAT 

wahl.co.uk 

This fade-blade 

version of the 

Andis Pro Alloy 

clipper delivers close 

cutting that runs faster and 

cooler than other clippers. 

£89 

andis.com 

Mad 

about 

all things 

retro? Step 

back in time 

with Takara 

Belmont’s new 

Vintage Alt 

collection. 

From £1,500 

hairdressing@ 

takara.co.uk 

When combined with the full SP range, 

SYSTEM Man offers more than 262 million 

possible product combinations. 

From £17.10 

systemprofessional.com 

Keep all your tools 

protected, at work or on 

the move with the Dark Stag 

Barber Tool Roll. 

£32 +VAT 

darkstag.com 

New from iconic styling brand Sebastian Professional comes SEB MAN, a 14-strong range that 

celebrates the male multi-hypenates. Hero products include The Multitasker hair, 

beard and body wash and The Groom hair and beard oil. 

From £12.50 

sebastianprofessional.com 

06 Mister Quarterly

#IN THE KNOW 

Hair: Mr Sam Wall. Photography: Hayley Crone. Make-up: Holly Robinson. Model: William Crone. 

HOW TO… 

GET THE BEST FROM 

A TEST SHOOT 

Mr Sam Wall, 

Hidden Heights Creative Studio 

“Test shoots are a great way for creatives to collaborate 

and expand their portfolios. The key is to plan, plan and 

plan some more! Before the shoot, the photographer will 

find inspiration and put together an idea. In the lead up 

to the test shoot, there are a number of factors that need to 

be considered such as the model, hair, styling, location and 

lighting. Each of these must be communicated between the 

creative team to make sure they complement one another 

and the creative vision is put forward. We were 

constantly looking at the images on screen during 

the shoot, adjusting the hair, make-up, 

styling and positioning. You need 

to be the director!” 

Mister Quarterly 07

MARK MACIVER REVEALS HOW HE CARVED OUT A NICHE 

IN BRITISH BARBERING WITH HIS SLIDERCUTS BRAND 

Stormzy 

Mark Maciver 

Tinie Tempah 

It’s been 16 years since Mark Maciver, then a teenage MC Slider, 

first picked up a pair of clippers. His younger cousin was his first 

client: “His mum just told us he needed a haircut, she sort of left 

it in our hands about whether we took him to a barber or whether 

we did it ourselves! That was the moment I got excited about the 

idea of cutting someone else’s hair” – and word quickly spread. 

People started coming to him when their regular barber was 

unavailable. “They’d say ‘oh I’ll just get a shape-up from Slider’. 

By then I was about 18 and I thought I was a pretty good barber!” 

he laughs. 

He jokingly told the manager of his local barber shop, D&L’s 

in Holloway, as much when he bumped into him – only to be 

stunned by his response. “He said: ‘well, if you’re better than my 

guy, come and take his place.’ I said no because of the pressure of 

cutting real clients, but for the next couple of months he and the 

owner kept saying ‘when are you coming?’” 

And finally, he went along, going in once a week to watch, learn 

and cut his friends’ hair, gradually rising through the ranks. 

He took on every project or event that came his way, “even if 

they were boring and dead and I didn’t cut anyone’s hair,” he 

recalls. “It wasn’t a game plan as such; I was just taking every 

opportunity as it came.” 

Instagram became the obvious choice for Mark to showcase 

his work, and before long thousands were watching his cheerful 

morning videos or his up-close detailing (he has almost 66,000 

followers and counting). 

Mark is highly detail-oriented and lays out his approach to 

each cut in simple terms: “Trust the process. My barbering 

08 Mister Quarterly

Anthony Joshua 

SEE 

SLIDERCUTS 

SPEAK AT 

25 MARCH AT THE PARK 

PLAZA, LONDON 

Tinie Tempah 

became better when I started doing that, as a way of 

understanding what I’m doing. Remember that you’re cutting 

hair, not skin. It’s not about pressing harder, you’re just bringing 

definition between the hairline and the skin, sculpting it out.” 

It’s testament to his skill, his personality and his Instagram 

success that he has featured in a campaign for Facebook and 

Nike’s ‘Nothing beats a Londoner.’ You might have spotted him in 

ads on the London Underground for payment system iZettle, too. 

“I do think my haircuts are something that set me apart. 

And my personality and character are also a big factor, as well as 

my professionalism.” 

And at a time when the industry is rightly concerned with the 

lack of good quality apprentices, Mark’s apprenticeship scheme 

is something of an inspiration. For Mark, it’s about being early 

rather than just on time (“To be on time is to be late!” he argues) 

and focusing on the personalised aspect of each cut. “I think 

people have been looking for a barber they can rely on for a long 

time,” he explains. “It’s not just that clients like their haircuts – 

it’s that they trust me.” 

When the time finally came for Mark to open his own 

SliderCuts shop, his dedication to his craft and client base was 

front-and-centre to its carefully considered design. Opening last 

summer in Hoxton, his celebrity clients – including Stormzy, 

Tinie Tempah and Anthony Joshua – mingle right in there with 

the rest, able to be just another regular customer. Everything 

from the no-nonsense decor to the layout of the chairs (placed on 

either side of the space to allow conversation between barbers 

and clients to flow) feeds into the SliderCuts atmosphere. “I 

want people to come in and feel like they could spill their drink 

on the floor, not like they were in a museum. I want them to feel 

comfortable – it’s one of the ethics of my business,” he explains. 

A lot of time was spent on the acoustics, making sure people 

could hear each other without excess noise. “Ultimately it’s a 

community. You have to remind yourself that hair is hair,” he 

adds. “It doesn’t matter if you’re Barack Obama or the guy who 

sweeps the streets… hair is hair.” 

Mister Quarterly 09

10 Mister Quarterly

KEEP 

IT REAL 

KEEN TO STRIP IT BACK AND CONTINUE 

ITS MISSION OF USING REAL CLIENTS 

IN ITS SHOOTS, SHEFFIELD’S LAUNDRY 

CELEBRATES THE TALENTS OF MEN’S 

GROOMING SPECIALIST, ELLIS, IN THIS 

SHOT-ON-LOCATION SPECIAL 

PHOTOGRAPHY BY ANDY NICHOLSON 

Mister Quarterly 11

12 Mister Quarterly

Hair: Ellis, Laundry 

See the 

film of the shoot 

by Gary Scaife, only at 


Mister Quarterly 13

SHOP TALK 

POLE POSITION 

CUTTERS YARD 

THE DESIGN-FOCUSED TEAM AT CUTTERS YARD IS GOING FROM STRENGTH TO 

STRENGTH WITH A SECOND BRANCH, NEWLY OPENED WITH AVEDA MEN 

Cutters Yard, Southwark 

From the second they walk in to the 

moment they leave, it really is all about 

the client at Cutters Yard. Trend-focused, 

young to middle-aged professionals in 

search of a great haircut and a personal 

touch have been flocking to the barber 

shops in Southwark and London Bridge. 

The consultation process has been 

perfected and staff are allowed to take as 

long as they deem necessary to provide the 

perfect individual approach, to create the 

right cuts to suit clients and their features. 

Guray Kesman, manager and master 

barber for the brand, knows that taking 

the time to get this right is what has kept 

their business booming: “We are totally 

focused on each client’s unique head 

shape rather than standardised haircuts,” 

he says. “Giving a really distinctive cut 

gives them more confidence because they 

wear it better. The haircut we give has 

to fill them with confidence, to make them 

feel great.” 

From the retro chairs, sleek wood 

finishes and in-house magazine – 

illustrating some of the barbers’ best 

recent cuts to give clients inspiration 

as they wait – the Cutters Yard vibe is 

one of cool, confident professionalism. 

Complimentary Monmouth coffee invites 

clients to linger and even extend their stay 

by choosing from a small but perfectly 

formed menu of services, including facials 

and cut-throat shaves. The choice of Aveda 

Men products is the perfect fit for its client 

base, and Guray’s team are big fans. 

Everything about the experience is 

smooth and effortless, from booking via 

the app or website, through to the work 

of Guray’s passionate team. “It’s hard to 

find the right barbers who are experienced, 

passionate, reliable and hard-working,” 

he admits. “But now we have a really solid 

team and that makes it very special.” 

Aveda Men Cutters Yard, 

London Bridge 

Guray Kesman 

14 Mister Quarterly

A CUT ABOVE 

2018 All-Star Challenge UK Winner & Global Finalist 

Sam Wall, Hidden Heights Creative Studio 

Be a part of the most important men’s styling and grooming 

competition in the world. 

Show us your interpretation of the American Crew man with a 

visionary and expressive All-Star style for your chance to win 

the experience of a lifetime. 

Finalists will enjoy an all-expenses paid trip to go head-to-head 

with some of the best stylists in the world. 

The Global Champion takes home a $10,000 cash prize as well 

the ultimate bragging rights. 

Open for entries November 2018 - March 1st 2019 

allstarchallenge.americancrew.com 

GLOBAL CHAMPION AWARD $10,000 

For updates and your chance to be a part of this year’s 

competition visit allstarchallenge.americancrew.com 

Or follow us for updates @AMERICANCREWUK 

#AllStarChallenge 

2018 All-Star Challenge Global Champion, 

Vitaly Pimenov, Russia 

© 2018 Beautyge Brands USA, Inc. All Rights Reserved.

CREATIVE HEAD VIDEO 

MADE BY US… ESPECIALLY FOR YOU 

IN CONVERSATION WITH… 

ZOE IRWIN 

The session stylist and educator talks 

career highlights, dream teams and her 

new role as UK Colour Trend Expert for 

Wella Professionals 

EXCLUSIVELY WITH CREATIVE HEAD 

EDITOR AMANDA NOTTAGE 

Waiting for you now at: 

CREATIVEHEADMAG.COM/TV

ONLY 

OFFERING 

HAIR? 

SALONS 

LIKE YOURS 

ARE IN 

DECLINE 

THE HIGH STREET IS GETTING MORE COMPETITIVE, SO YOU 

NEED TO CHANGE WHAT YOU OFFER AND HOW YOU PROJECT 

YOUR BUSINESS TO CURRENT AND POTENTIAL CLIENTS… 

68 


A ‘New Year, new you’ mentality is taking hold of your clients, so why not 

extend the sentiment to the salon, too? Last year was another difficult one – 

with rents and rates on the rise, a shortfall in staff numbers and apprentices, 

not to mention the economic uncertainty of Brexit on the horizon. A Local Data 

Company survey on retail in the UK illustrates the difficulties further, revealing 

declining high street footfalls – for the first nine months of 2018 footfall was 

down 8.1 per cent, which makes it 18 consecutive months of decline. 

The picture it painted of the salon landscape was stark. The survey revealed 

more salons offering solely hairdressing were closing than opening, while 

salons offering other services with hair – such as beauty – were increasing. 

Data revealed that there were 346 more hair and beauty salons in the past 

three years (and 44 in the past 12 months), while over the past three years 

there was a net loss of 252 hair-only salons, 217 of them in the past 12 months 

alone. It’s clear that diversifying services is making an impact. 

If you haven’t already, you need to take a forensic look at your business to 

see how you can not only survive but thrive. How can you make the most of 

the time and the space that you have to entice consumers back out to the high 

street and into your salon? Hilary Hall, chief executive of the NHF and NBF, 

notes: “It makes sense for hair salons to diversify and provide ‘added value’ 

services to time-poor clients who would pay extra for a manicure or a facial 

when they’re already in the salon anyway. It’s all about understanding your 

market and what clients want and will pay for.” 

ALL UNDER ONE ROOF 

Creating a beauty or wellness hub is certainly one way to improve your client 

offering, to convince them to linger and enjoy multiple treatments under 

one roof. The new Hersheson’s salon very much uses this approach – and 

it’s something Michael Van Clarke in London is heavily investing in. Owner 

Michael has already spent £1.5m on renovating and upgrading the salon 

space in the past three years and is banking on wellness trends continuing. 

“We’ve extended our beauty offering with 

extra rooms, our massage therapist is training 

in reflexology and our pedicurist is gaining 

her medical qualifications in podiatry,” 

he explains. “This investment will shift 

our whole business towards our offering 

being combined beauty and wellness in an 

environment that’s like a club clients want to 

spend time in.” 

Building additional services into the space 

rather than sticking them in the corner 

is crucial to selling the idea of this multiworking 

space. Westrow Skipton is one such 

integrated concept salon; the latest addition 

to Westrow’s Yorkshire portfolio has a huge 

2,500 square feet of salon space for hair, 

beauty and lifestyle. 

Steve Rowbottom, group director, felt that 

simply tacking a nail bar into the salon would 

be unlikely to catch the attention of new 

clients in the same way. “The beauty services 

offered at Westrow Skipton are integral to 

the salon, rather than an afterthought,” 

he explains. “Clients are confident that 

they’re receiving a first-rate beauty service. 

We recognise that the high street is changing, 

and clients are increasingly looking for 

a ‘one-stop shop’ – somewhere they can 

indulge in beauty treatments alongside hair 

appointments, as well as pick up products 

and gifts.” 

WESTROW’S ONE-STOP HAIR AND BEAUTY SHOP 


#SelfImprovement 

DOUBLING DOWN 

Not all salons have large budgets to play with, but diversifying doesn’t need 

to be an expensive endeavour. Russell Eaton salon in Leeds has been dipping 

into the beauty services menu more and more in the past nine years. “We have 

found that, compared with the hair side of the business, the spa alone isn’t as 

profitable,” says creative director Robert Eaton. “However, as a full package 

and with the means of offering a wider range of services in one space, the 

business overall has certainly increased in turnover and revenue. Regulars 

become more regular and walk-in clients discover that they can have a blowdry 

while having their nails done in one appointment.” 

Diversifying your service range is one way of improving your salon’s 

prospects, but if you’re noticing a disproportionate amount of your service 

is colour, re-investing and focusing on your colour services could be one way 

to make your mark – it certainly worked for Anne Veck and her salons in 

Oxfordshire, which honed in on a USP of catering for all types, particularly 

afro hair. “Diversifying clearly works well for many, but so does specialisation,” 

owner Anne explains, 

“including the colour-only 

salons and blow-dry bars.” 

Whether you’re 

specialising or diversifying, 

there are a lot of ways to 

attract new clients. Even 

reviewing your opening 

hours could reveal new 

streams of revenue. How 

MY SELF-IMPROVEMENT PLAN: 

MINI-MAKEOVER AND 

MARKETING STRATEGY 

“January is the ideal time to give the salon 

a facelift, to have improvements made in 

the salon while it’s quieter. It’s also crucial 

to come up with a marketing plan for the 

New Year – mapping out any special events, 

competitions or promotions we wish to do” 

MALCOLM MURPHY, MALCOLM MURPHY HAIR 

AND MOST WANTED BEST LOCAL SALON WINNER 

STAR SALON’S BACKWASH PROWESS 

you make small, seemingly 

insignificant decisions can 

impact your business in 

unexpected ways. 

SITTING PRETTY 

Social media is increasingly 

becoming the first port of 

call for clients. Rather than 

trawling through websites 

and clicking on multiple 


EDUCATION 

“We want to ensure we’re always improving. 

The beginning of the year is the ideal time to 

review what services we offer and how our 

team’s been performing, what we are doing 

well and what needs to be improved upon” 

ROBERT EATON, RUSSELL EATON 

pages, it’s far easier to pull up an Instagram 

page and instantly see what sort of styles 

and colour a salon is creating. Having an 

appealing page filled with interior shots and 

pictures of your team’s work is almost like 

having a second salon front. It’s hard to get 

right, but it’s definitely worth working on. 

“People are visually driven; your interior 

design affects the atmosphere, it evokes an 

emotional response,” advises Tetsuya Ito, 

designer at Takara Belmont. “It must be an 

environment that serves as a backdrop in 

which you present your service offering. 

“There are so many interior styles, so 

deciding the theme and capturing it in every 

detail not only connects with your customers, 

it also has a bearing on your service offering 

and commercial performance,” he adds. 

“If clients feel you care about your image 

and every detail of their salon experience – 

from the welcome, to coffee to furnishings 

and the smallest of touches that make them 

feel valued and special – they will want to 

come again and again.” 

Albert Ewan Design champions LED lights 

as a cost-effective way to enhance your space. 

“Indirect/reflected lighting will flatter the 

client with less shadows, and can be relatively 

cheaply achieved, while the backwash areas 

can be minimally lit to allow a more relaxing 

experience,” owner Albert explains. “It sets 

the tone for the journey through the salon.” 

Tetsuya advises careful consideration of 

your furniture to allow for multiple services. 

From chair attachments to alternative 

shampoo systems for spa-like facials and 

70 


#SelfImprovement 

Vintage Art collection from Takara Belmont 

TAKARA BELMONT’S DESIGN INSPIRATIONS 

72 

head massages, “your identity and image are a reflection of how your salon 

looks and feels, the services you offer and how you deliver the customer 

experience both in the salon and after”. 

You don’t have to go it alone either – with services such as L’Oréal 

Professional Products Division’s Salon Emotion service available, support 

structures are on hand to reinvigorate your space. First impressions become 

lasting impressions with the right layout and design, starting from the 

moment the client steps 

inside. “Everyone knows 


RE-INVESTING IN RETAIL 

“We are investing in a 

new retail and colour 

bar area, as we felt they 

were two key areas for 

the overall design of the 

salon. Our clients and 

staff spend a lot of time 

in both areas, so for us it 

made sense to make the 

investment here to create 

something new and fresh. As for services, 

we are regularly updating our colour menus 

as fashion changes so quickly.” 

CHRISTEL LUNDQVIST, 

FOUNDER AND DIRECTOR OF STIL SALON 

the importance of the first 

impression,” says Sarah 

Dade, UK manager at Salon 

Ambience. “When it comes to 

salons this especially means 

the reception area – the right 

desk and waiting seat can 

make all the difference.” 

Kelly McDonald, managing 

director of Star Salon in 

Liverpool, decided to wipe 

the slate clean and redo 

her salon interior, and she’s 

looking forward to seeing 

what the New Year has to 

offer: “It’s no secret the high 

street is struggling at the moment, and as a 

salon owner I saw this as the perfect time to 

step out of my comfort zone and change the 

entire perception of my business,” she says. 

Focusing on personal touches for every 

client has been a big factor for the redesign, 

with everything from a personalised sound 

system in the toilets to Indian head massages. 

Kelly also commissioned contemporary 

artist Paul Curtis to create a hotspot for 

Instagrammers on the salon front. 

Having Insta-ready photo points like 

this can be a great way to include a mix of 

client engagement with your own images of 

services and layout. Think about the social 

streams of other brands that you find most 

effective and evaluate why they’re working. 

It’s never easy running a business, but with 

some creative thinking and sensible planning 

this could be your most successful year yet. 

Whether you’re capitalising on a new, diverse 

menu of services for clients, updating a tired 

facade or focusing in on your core specialty, 

investing in yourself and your business is a 

sure-fire way to succeed. 


●TIMELESS QUALITY 

●AWARD WINNING 

●CLASSICAL STYLE 

●DURABLE 

●MINIMALIST LINES 

●ROBUST 

●FABRIC CHOICE 

●SELECTION OF 

HYDRAULIC BASES 

●MADE IN 

GERMANY 

●2 YEAR 

WARRANTY

OH, YOU 

PRETTY 

THINGS! 

TO CELEBRATE TALENT ACROSS THE 

AVEDA SALON NETWORK, THE BRAND IS 

RUNNING A SERIES OF #AVEDAARTIST 

COMPETITIONS, WHERE STYLISTS ENTER 

CREATIVE IMAGES ON SOCIAL MEDIA 

WITH A CHANCE TO WIN A SHOOT DAY 

MENTORED BY ONE OF THE AVEDA 

ARTISTIC TEAM. WINNERS LOTTIE 

WALKER FROM BROTHERS SALON AND 

LISA STANDERWICK FROM SLOANES 

BESPOKE HAIR ALONG WITH AVEDA 

ARTIST MICHELA PEZZA, WERE INVITED 

TO DIRECT THEIR OWN SHOOT PLAYFULLY 

THEMED ALL-THINGS ACCESSORIES! 

WHAT WOULD THEY CREATE? 

PHOTOGRAPHY BY DANIEL SIMS 

74 



GO ONLINE to see all competition 

entries – search #avedaartist on 

Instagram, or visit @AvedaUK 


75

“On all of the models we 

tried to keep a natural look 

and see how we could use 

accessories in a commercial 

way, so it’s easy to replicate 

at home for a client. These 

Aveda Artists are really, really 

good. It’s lovely just to guide 

them with the latest trends 

for next season” 

MICHELA PEZZA, AVEDA ARTIST, 

AVEDA COVENT GARDEN 

@MICHELA_PEZZA 

“We’ve done our own little 

shoots with the salon, but never 

through Aveda. It’s a different 

experience – this one is bigger! 

It’s exciting and it’s really nice 

to work with people from other 

salons to see each other’s 

ideas. It’s been amazing!” 

LOTTIE WALKER, 

BROTHERS SALON, OXFORD 

@BROTHERSOXFORD 

76 


HAIR Aveda Artist Michela Pezza from Aveda Covent Garden (@avedacoventgarden), Lottie Walker from Brothers Oxford and Lisa Sloanes from 

Sloanes Bespoke Hair (@sloanes_bespoke_hair). AVEDA CREATIVE DIRECTION Michela Pezza. PHOTOGRAPHY Daniel Sims (@simsnotebook); 

MAKE-UP Lucy Broggio (@lucy.broggio_mua); MODELS Saskia Redgate (@saskia.nr), Laine Rogova (@lainerogova), Charlie Brogan (@charliebrogan) 


“I love doing artistic and editorial 

work, so I relished the chance 

to have a go on this scale. 

I thought it would be interesting 

to create an accessory out of 

accessories, so I went with two 

different designs using metallic 

pins on really natural texture” 

LISA STANDERWICK, 

SLOANES BESPOKE HAIR, SALISBURY 

@LISASLOANESBESPOKEHAIR 


77

Scene 

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE! 

THE 

Surreal 

DEAL 

WITH HER EYE for the avant-garde, her passion for editorial styling 

and her absolute commitment to collaborations, Johanna Cree 

Brown was a fitting subject for the latest in Creative HEAD’s series of 

Featured Artist LIVE – a unique live event concept and format led by 

the artist presenting. As creative director of special projects at Trevor 

Sorbie, what she sees in the world around her is transformed into the 

most extraordinary of hair creations: shimmering floor-length wigs 

made out of holographic ribbons; big, bold, intricate braids wrapped 

in tape; sleek, poker-straight synthetic hair adorned with brightly 

coloured tendrils of quilting thread. In one room, Johanna had 

collaborated with artist Roger Spy to explore her love of the surreal, 

while next door she worked live on three models alongside make-up 

artist Lan Nguyen-Grealis. Every guest left with a gift from sponsor 

BaByliss PRO, with one goodie bag containing a golden ticket that 

gives the winner a chance to assist Johanna in 2019… congratulations 

to Casey Coleman, owner of CHAIR Salon in Cardiff and an ardent 

Johanna Cree Brown fan! 

78 


Roger Spy and Johanna 

Cree Brown 

Lan Nguyen-Grealis 


Christel Lundqvist 

Akos Bodi 

Warren Boodaghians 

YOUTH 

quake 

Anthony Mascolo 

CREATING OPPORTUNITY FOR talented young hairdressers, 

TIGI’s Inspirational Youth project is in its 14th year, taking 

stylists on a life-changing journey to develop creativity and 

talent. The 10 members of the 2018 team gathered their skills 

and creativity for an intimate hair show in London’s Café 

de Paris. Hosted by Anthony Mascolo, TIGI founder and 

international artistic director, it was the culmination of an 

intense training week in classic and advanced cut and colouring, 

session styling, future fashion forecasting, presentation 

skills and – the highlight of the week – a model casting and 

photoshoot. First up was a presentation from the TIGI Creative 

Team entitled Artwork, before the Inspirational Youth team 

unveiled their models, all sporting both TIGI copyright©olour 

and Copyright Create ranges. It was a TIGI family affair, 

with key mentors – European creative director, Akos Bodi; 

global technical creative director, Christel Lundqvist; Warren 

Boodaghians, TIGI Academy global technical creative director; 

and TIGI European session director, Maria Kovacs – all taking to 

the stage alongside the team. 

80 


Akin Konizi 

Darren Ambrose 

Jayson Gray 

Eugene Souleiman 

and Patrick Cameron 

And the winners are… 

International TrendVision Award 2018 Color Vision 

Tanya Grant, Joey Scandizzo Salon, Australia 

International TrendVision Award 2018 Creative Vision 

Sergei Chernyshev, Pavel Okhapkin Studio Salon, Russia 

ghd Queen Maker winner 

Team 1 including UK winners Nikki Clifford and Krista 

Ward, with mentors Abby Smith and Dmitry Vinokurov 

#SpeakEIMI winner 

Team 4 with mentors Cyrill Brune and Matthias Herzberg 

Couture Color winner 

Team 8 with mentors Darren Ambrose and Jayson Gray 

Couture Collection winner 

Team 8 with mentors Darren Ambrose and Jayson Gray 

UK and Irish winners 

Complete 

RETREAT 

Rossano Ferretti 

IT WAS ALL-CHANGE for the 2018 International Trend Vision 

Award, as national winners gathered in Lisbon for a new 

Creative Retreat Experience. Wella Professionals global creative 

director of care & styling and ghd Fashion Week ambassador 

Eugene Souleiman showcased a few of his S/S19 looks, while 

Coty Professional Beauty global ambassador Rossano Ferretti 

discussed his approach to hairdressing. Andreas Kurkowitz, 

Wella Professionals global color ambassador, introduced the 

seasonal colour palette from its Insta-Vintage Movement. Then 

it was over to 16 mentors from across the globe – including the 

UK’s Zoë Irwin, Akin Konizi, Abby Smith, Darren Ambrose, 

Bruce Masefield and Karbon Kyd Jayson Gray – to lead the 

teams of national winners through a variety of challenges. 


@lainerogova looking fierce 

I’m now officially an Aveda Colour 

ambassador #proud 

It’s all about the 

finishing touches… 

Can’t get enough ’70s 

accessories 

In the 

frame 

Lisa Standerwick, style director at 

Sloanes Bespoke Hair in Salisbury and 

one of the winners of the Aveda Artist 

competition, gets snap happy! 

Channelling boho vibes 

#BTS at the Aveda 

Artist shoot 

SHOOT AND SEND Want to give us 

a snapshot of your world? Tweet 

us at @creativeheadmag now! 

Did you even go to #LFW 

if you didn’t get a photo 

with the sign?! 

#TBT working with 

@avedauk at #LFW 

Hair pins have 

never looked so chic 

More plaits please! 

If only every day could be 

spent on set! #AvedaArtist 

82

Creative HEAD UK January 2019

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?