Creative HEAD UK January 2019

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YOU’VE GOT THE LOOK HAVE A VISION YOU WANT TO SHARE? WELLA HAS THE PERFECT OPPORTUNITY – MEET THE NEW-LOOK TRENDVISION AWARD Whether you’re working at regional or international level, Wella continues to shine a spotlight on the visionary artists who are pushing the industry forward. You’ve got to be in it to win it – and there are some incredible opportunities to be grabbed. Where else can you have direct feedback and advice from some of the biggest names in the business? Wella provides every competitor with digital mentoring at every stage of the competition and face-to-face mentoring with industry icons for Regional Heat winners. From tailor-made Wella Education programmes to invitations throughout the year to Wella events – not to mention a boost to your profile with media support – becoming a TrendVision Award Finalist means so much more than simply attending the UK & Ireland Final. The experience and the connections you’ll make will help to kick your career into high gear. There’s never been a better time to throw your hat in the ring. It's as easy as one, two, three… 1. CHOOSE YOUR CATEGORY NEW! COLOR ARTIST OF THE YEAR Create a beautiful colour that complements the model's haircut and individual style. Use expert technique, placement and a beautiful finish. Please do not enter hair-up or braided looks – take inspiration from TrendVision Award mentors and the worlds of hair, art and fashion. NEW! CREATIVE ARTIST OF THE YEAR Highlight your expertise, skill and flair, celebrate the beauty of your model and complement her style, as well as her hair colour. Please do not enter avant-garde looks – showcase your creative vision and take inspiration from TrendVision Award mentors and the worlds of hair, art and fashion. MALE GROOMING Create a total men’s look, exhibiting excellence in craftsmanship for cut, colour and finish, and take inspiration from current barbering trends. RUNWAY Showcase your creativity and push the boundaries with an editorial long hair or hair-up look. Showcase beautiful style and finish, with the option to add hair extensions and pieces. 2. CREATE YOUR LOOK Start your TrendVision Award journey off with a bang with Wella’s Create Your Look sessions. If you’re looking for advice on photography, lighting and how to make your entry stand out from the crowd then you’re in luck. These tailored sessions are designed to equip you with everything you need for your TrendVision Award 2019 entry. At the end of the two-hour slot you will receive a digital photograph of your completed look, along with a digital toolbox to help you make the most of your entry. For 2019, Wella has teamed up with iconic industry photographers Desmond Murray of Atherton Cox, Kai Wan of p.kai hair and Kevin Luchmun.* But that’s not all – Emma Summersby, director of Summersby Media, is also available to advise on raising your profile. For the first time, you can now use Eventbrite to book your place. Simply search for 'Wella Create Your Look' and you can book in your own time, online.
MEET THE PROS AND CREATE YOUR LOOK CREATIVE HEAD ADVERTORIAL Desmond Murray 3. UPLOAD YOUR ENTRY Submit your photographic entry online from 6 February to put yourself in the running for the Regional Heats. Good luck! Kai Wan Kevin Luchmun Emma Summersby £45 exc. VAT To book your place, head online to eventbrite. com and search 'Wella Create Your Look'. Or contact the Wella Events Team on 0845 6018 128 or wellaevents@ cotyinc.com *Photographers subject to change. All cutting and colouring must be done prior to session. Only hair, make-up and outfit styling on the day
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Creative HEAD UK January 2019

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