Creative HEAD UK January 2019

More documents

Recommendations

Info

ONLY OFFERING HAIR? SALONS LIKE YOURS ARE IN DECLINE THE HIGH STREET IS GETTING MORE COMPETITIVE, SO YOU NEED TO CHANGE WHAT YOU OFFER AND HOW YOU PROJECT YOUR BUSINESS TO CURRENT AND POTENTIAL CLIENTS… 68 CREATIVE HEAD
A ‘New Year, new you’ mentality is taking hold of your clients, so why not extend the sentiment to the salon, too? Last year was another difficult one – with rents and rates on the rise, a shortfall in staff numbers and apprentices, not to mention the economic uncertainty of Brexit on the horizon. A Local Data Company survey on retail in the UK illustrates the difficulties further, revealing declining high street footfalls – for the first nine months of 2018 footfall was down 8.1 per cent, which makes it 18 consecutive months of decline. The picture it painted of the salon landscape was stark. The survey revealed more salons offering solely hairdressing were closing than opening, while salons offering other services with hair – such as beauty – were increasing. Data revealed that there were 346 more hair and beauty salons in the past three years (and 44 in the past 12 months), while over the past three years there was a net loss of 252 hair-only salons, 217 of them in the past 12 months alone. It’s clear that diversifying services is making an impact. If you haven’t already, you need to take a forensic look at your business to see how you can not only survive but thrive. How can you make the most of the time and the space that you have to entice consumers back out to the high street and into your salon? Hilary Hall, chief executive of the NHF and NBF, notes: “It makes sense for hair salons to diversify and provide ‘added value’ services to time-poor clients who would pay extra for a manicure or a facial when they’re already in the salon anyway. It’s all about understanding your market and what clients want and will pay for.” ALL UNDER ONE ROOF Creating a beauty or wellness hub is certainly one way to improve your client offering, to convince them to linger and enjoy multiple treatments under one roof. The new Hersheson’s salon very much uses this approach – and it’s something Michael Van Clarke in London is heavily investing in. Owner Michael has already spent £1.5m on renovating and upgrading the salon space in the past three years and is banking on wellness trends continuing. “We’ve extended our beauty offering with extra rooms, our massage therapist is training in reflexology and our pedicurist is gaining her medical qualifications in podiatry,” he explains. “This investment will shift our whole business towards our offering being combined beauty and wellness in an environment that’s like a club clients want to spend time in.” Building additional services into the space rather than sticking them in the corner is crucial to selling the idea of this multiworking space. Westrow Skipton is one such integrated concept salon; the latest addition to Westrow’s Yorkshire portfolio has a huge 2,500 square feet of salon space for hair, beauty and lifestyle. Steve Rowbottom, group director, felt that simply tacking a nail bar into the salon would be unlikely to catch the attention of new clients in the same way. “The beauty services offered at Westrow Skipton are integral to the salon, rather than an afterthought,” he explains. “Clients are confident that they’re receiving a first-rate beauty service. We recognise that the high street is changing, and clients are increasingly looking for a ‘one-stop shop’ – somewhere they can indulge in beauty treatments alongside hair appointments, as well as pick up products and gifts.” WESTROW’S ONE-STOP HAIR AND BEAUTY SHOP CREATIVE HEAD 69
Page 1 and 2:
In print•online•everywhere! £4
Page 3 and 4:
STAND OUT PROFESSIONAL COLOUR IN TH
Page 5 and 6:
CREATIVE HEAD ADVERTORIAL FOR A-LIS
Page 7 and 8:
’’ THANKS TO THE UNIQUE LIQUID
Page 9 and 10:
NEW COLOUR TRIBE TTLE FOR EVERY COL
Page 11 and 12:
CAN YOU KICK IT IN 2019? CELEBRATIN
Page 13 and 14:
CREATIVEHEADMAG.COM MAGAZINE EDUCAT
Page 15 and 16:
NEW The Art of Blonding, Simplified
Page 18 and 19:
001_Runway_SS19_Covers_GW3.indd 1 0
Page 20 and 21:
The edit THE NEWS AND KNOW-HOW FROM
Page 22 and 23:
#CHedit Will Young, Catherine Handc
Page 24 and 25:
Have you seen the size of the teeny
Page 26 and 27:
#CHedit Inside story GLITCH BRISTOL
Page 28 and 29:
THE BUSINESS EDIT CAROLE TAYLOR CLI
Page 30 and 31:
#BusinessEdit KEN’S CLINIC GOT A
Page 32 and 33:
#BusinessEdit VAT RETURNS REMINDER
Page 34 and 35:
“This was such a special win. Som
Page 36 and 37:
YES. IT’S OPEN YES. IT’S OPEN I
Page 38 and 39:
MAKE TIME HOW TO CREATE SUCCESS WIT
Page 40 and 41:
Bruce Masefield Bruce Masefield Hai
Page 42 and 43:
WEEKEND PASS / £295 plus VAT* A tr
Page 44 and 45:
FRESH, FORWARD-THINKING AND HUNGRY
Page 46 and 47:
YOU’VE GOT THE LOOK HAVE A VISION
Page 48 and 49: WHERE COULD THE WELLA TRENDVISION A
Page 50 and 51: RUNWAY REBEL Beautiful bold fashion
Page 52 and 53: 38 CREATIVE HEAD
Page 54 and 55: ESCAPE YOUR REALITY AND HAVE SOME F
Page 56 and 57: MAKE IT YOUR OWN CREATE R MIX AS YO
Page 58 and 59: Maverick. Creative. Icon. Eugene So
Page 60 and 61: NEAR W ILD HEAVEN TEXTURED, SCULPTU
Page 64 and 65: The variety of Wella Professionals
Page 66 and 67: Permanent colour doesn’t need to
Page 68 and 69: Futuristic colour doesn’t require
Page 70 and 71: THE FUTURE IS… BRIGHT With the su
Page 74 and 75: GET THE LOOK Pump Me Up Undone Text
Page 76 and 77: GET THE LOOK Volume Whip Memory Sha
Page 80 and 81: CREATIVE HEAD VIDEO MADE BY US… E
Page 82 and 83: REFUSE TO BE CATEGORISED MEET SEB M
Page 84 and 85: THE FACES, THE PLACES, THE NEWS, TH
Page 86 and 87: ON THE SHELF BOYS’ TOYS THE HOTTE
Page 88 and 89: MARK MACIVER REVEALS HOW HE CARVED
Page 90 and 91: 10 Mister Quarterly
Page 92 and 93: 12 Mister Quarterly
Page 94 and 95: SHOP TALK POLE POSITION CUTTERS YAR
Page 97: CREATIVE HEAD VIDEO MADE BY US… E
Page 102 and 103: #SelfImprovement Vintage Art collec
Page 104 and 105: OH, YOU PRETTY THINGS! TO CELEBRATE
Page 106 and 107: “On all of the models we tried to
Page 108 and 109: Scene THE HOTTEST EVENTS EVERY MONT
Page 110 and 111: Christel Lundqvist Akos Bodi Warren
Page 112: @lainerogova looking fierce I’m n
show all

Creative HEAD UK January 2019

Create successful ePaper yourself

Delete template?

Save as template?