Creative HEAD UK January 2019

Koleston Perfect lovers can delight in knowing it’s now
better than ever, thanks to the addition of ME+ technology.
ME+ reduces the risk of developing a new allergy to hair
colour,* replacing PPD and PTD that often cause reactions.
It’s taken seven years of research, 3,000 formulations and
20 patents to reach this new frontier of hair colour, but it’s
well worth the wait.
Pure Balance technology shields from metallic ions, which
would otherwise interact with hair to create free radicals
and ultimately cause damage, resulting in better protected,
stronger hair fi bres. The reduced free radicals also helps to
prevent colour shifts, which means you can rely on bold,
consistent colour time and again, from root to tip.
*For people not allergic to hair colourants. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction
that can be severe. Always perform an allergy alert test 48h before each colour. Strictly follow safety instructions and consult wella.com.
If your client has ever experienced an allergic reaction to hair colourants, you should not colour. ME+ is present in specifi c shades of
Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect
CREATIVE HEAD ADVERTORIAL
“There’s nothing better than bringing great
colour into the salon and fi nding new ways
to bring a client’s hair colour to life. Illumina
lends itself well to toning in creative ways,
while Koleston Perfect ME+ has fast become
the go-to brand for creative colourists. I love
using these ranges in the salon to create
new, unique and never-before-seen colour
creations by layering the colours.”
CREATIVE HEAD 53