Creative HEAD UK January 2019

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#SelfImprovement Vintage Art collection from Takara Belmont TAKARA BELMONT’S DESIGN INSPIRATIONS 72 head massages, “your identity and image are a reflection of how your salon looks and feels, the services you offer and how you deliver the customer experience both in the salon and after”. You don’t have to go it alone either – with services such as L’Oréal Professional Products Division’s Salon Emotion service available, support structures are on hand to reinvigorate your space. First impressions become lasting impressions with the right layout and design, starting from the moment the client steps inside. “Everyone knows MY SELF-IMPROVEMENT PLAN: RE-INVESTING IN RETAIL “We are investing in a new retail and colour bar area, as we felt they were two key areas for the overall design of the salon. Our clients and staff spend a lot of time in both areas, so for us it made sense to make the investment here to create something new and fresh. As for services, we are regularly updating our colour menus as fashion changes so quickly.” CHRISTEL LUNDQVIST, FOUNDER AND DIRECTOR OF STIL SALON the importance of the first impression,” says Sarah Dade, <strong>UK</strong> manager at Salon Ambience. “When it comes to salons this especially means the reception area – the right desk and waiting seat can make all the difference.” Kelly McDonald, managing director of Star Salon in Liverpool, decided to wipe the slate clean and redo her salon interior, and she’s looking forward to seeing what the New Year has to offer: “It’s no secret the high street is struggling at the moment, and as a salon owner I saw this as the perfect time to step out of my comfort zone and change the entire perception of my business,” she says. Focusing on personal touches for every client has been a big factor for the redesign, with everything from a personalised sound system in the toilets to Indian head massages. Kelly also commissioned contemporary artist Paul Curtis to create a hotspot for Instagrammers on the salon front. Having Insta-ready photo points like this can be a great way to include a mix of client engagement with your own images of services and layout. Think about the social streams of other brands that you find most effective and evaluate why they’re working. It’s never easy running a business, but with some creative thinking and sensible planning this could be your most successful year yet. Whether you’re capitalising on a new, diverse menu of services for clients, updating a tired facade or focusing in on your core specialty, investing in yourself and your business is a sure-fire way to succeed. CREATIVE <strong>HEAD</strong>
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In print•online•everywhere! £4
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Page 50 and 51: RUNWAY REBEL Beautiful bold fashion
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Creative HEAD UK January 2019

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