Creative HEAD UK January 2019
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SO WHAT’S NEW?<br />
NEW IGORA VIBRANCE IS AN ADVANCED MOISTURISING DEMI-PERMANENT HAIR COLOUR WITH<br />
A LIQUID FORMULA THAT CAN TURN INTO A GEL OR A CREAM. THIS MEANS YOUR CLIENTS<br />
CAN EXPECT MORE, AND YOU CAN DELIVER MORE…<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
MORE PERFORMANCE – up to 100 per cent more INSTAShine<br />
(versus untreated hair) with increased hair protection, thanks to<br />
the Moisturising Protecting Complex with AQUAXYL Technology.<br />
This innovative technology controls the hair’s inner moisture level to<br />
stabilise the internal structure of each hair fibre, protecting against hair<br />
breakage and creating a clean canvas for an even colour result. The<br />
alcohol-free formula is enriched with Vitamins B3 and B5, helping to<br />
shield the surface of the hair and creating a beautiful, vibrant shine.<br />
MORE CONVENIENCE – the new liquid formula with a 1-to-1 mixing<br />
ratio is easier to formulate, faster to mix and more efficient to apply.<br />
MORE VERSATILITY – the state-of-the-art Activator system allows<br />
you to choose between a gel or a cream consistency. Choose the<br />
IGORA Vibrance Activator Gel, containing a gelifying agent that creates<br />
a unique gel consistency, for bottle applications and quick services<br />
at the backwash. Or switch to the IGORA Vibrance Activator Lotion,<br />
whose special thickening agent transforms the liquid colour into a<br />
cream consistency, for faster applications and ease of use.<br />
MORE CHOICE – you now have access to a full range of demipermanent<br />
colour services, including Dual System Application,<br />
Tone-on-Tone, Pastel Toning, Neutralisation/Colour Correction,<br />
Colour Refreshing and Clear Glossing. Matching harmoniously with<br />
IGORA Royal shades, the 68 IGORA Vibrance shades include IGORA<br />
Vibrance Clear 0-00, a non-pigmented formulation that can be used<br />
as a stand-alone gloss upgrade after every colour service, or to dilute<br />
IGORA Vibrance shades to reduce depth and intensity and to create<br />
pastel tones.<br />
The new unique consistencies now available with IGORA Vibrance<br />
mean you can adapt this innovative, versatile product and the<br />
techniques you use to create beautiful colour results that are infinitely<br />
personal and endlessly changeable. Schwarzkopf Professional<br />
developed IGORA Vibrance to reimagine demi-permanent hair<br />
colour – helping you deliver more to your clients and creating more<br />
opportunities to build lucrative colour business in your salon.<br />
ARE YOUR CLIENTS READY FOR MORE? RE-IMAGINE DEMI-PERMANENT HAIR COLOUR –<br />
VISIT SCHWARZKOPFPRO.COM AND FOLLOW THE VIBRANT COLOUR MOVEMENT VIA<br />
#MOREVIBRANCE @SCHWARZKOPFPRO<strong>UK</strong><br />
CREATIVE <strong>HEAD</strong><br />
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