Creative HEAD UK January 2019

Futuristic colour doesn’t require a time machine – or
a commitment. With a raft of delicate products to
choose from, Wella Professionals’ Color Touch and
Color Fresh ranges are as ideal for fi rst-timers as
they are for fl ight-of-fancy regular dye jobs.
The Color Touch range of mildly oxidising semipermanent
hair colourants are low-commitment
but high-impact. Ideal for clients who like to switch
up their shades fast, these ammonia-free formulas
are enriched with keratin to give hair a high shine,
high fashion fi nish. Creating colour which packs
a punch yet still washes out evenly is even harder
than it sounds, but the range’s Light² Color Complex
creates such light play in the hair that the natural
highs and lows are emphasised for stunning
results. Brighten blondes or play up warmer
tones in between your colour services with Color
Touch Relights.
For a chic fi nish which has a matte edge, the
iNSTAMAT!C by Color Touch collection is a diffused
colour wash that fades beautifully, offering ontrend
pastels and brights without commitment.
With pinks, purples and mints, these sugary sweet
shades are ideal for tempting colour-shy clients.
The Clear Dust shade is a great backwash option
for a sophisticated, futuristic fi nish for those
determined to steer clear of permanent colour.
Play to your client’s strengths with Color Fresh,
a ready-to-go colour enhancer with an acidic pH,
treading a perfect line between direct dyes and
caring agents. Ideal for fi rst-time colour clients, the
treatments last up to 10 shampoos and give up to
30 per cent grey/white coverage. Ammonia-free and
peroxide-free, Color Fresh’s vitamin care complex
works to add condition and shine as much as it is
adding vibrant colour. With a portfolio of 35 shades
to choose from, we’ve never been more ready to
commit to non-committal colour.
54 CREATIVE HEAD