Creative HEAD UK January 2019

Permanent colour doesn’t need to mean deep, dark heavy colour. Keep things interesting with these innovative formulas, from next-level
metallics to the better-then-ever Koleston Perfect with ME+.
Throw light on the future of permanent colour with the Illumina Color range. Featuring 38 shades of intermixable colours, next
generation Microlight Technology creates luminous, high-shine colour without compromising hair integrity. A sheer, natural-looking result
can still achieve up to 100 per cent grey/white hair coverage, or be toned down for a unique glossing service for the colour-shy. Illumina
Color has proved to be a big hit with clients – three out of four of whom would ask for it again.
Opal-Essence by Illumina Color
is the perfect addition to your
colour menu for a futuristic,
trend-led edge. These fi ve
shades give hair a metallic,
milky sheen without depth for
a unique fi nish. The colourshifting,
mother-of-pearl shades
refl ect both warm and cool hues
depending on the light, taking the
previous metallic hair trends and
transcending them to the next
level – revolutionary! With
liquid-look, metallic and
high-shine elements
making a big return in
fashion, the new Wella
Professionals formulas
offer the perfect pairing.
From the intense silverviolet
of Silver Mauve
to the unusual Chrome
Olive via Copper
Peach, Opal-Essence
by Illumina Color offers
something brand
new for your fashionforward
clients.
52 CREATIVE HEAD