Creative HEAD UK January 2019

REFUSE TO BE
CATEGORISED
MEET SEB MAN – A NEW LINE-UP OF HAIR CARE, STYLING
AND GROOMING PRODUCTS FOR MEN WHO DON’T
WANT TO BE DEFINED BY ONE DESCRIPTOR ALONE…
No man today can be categorised by just one label – Millennials and
Generation Z-ers are embracing the life of the multi-hyphenate. Skater/
photographer/dandy perhaps. Or biker/boss/producer maybe? The modern
man is always switching from one passion to another, one look to the next.
They’re not content without constant change. They are undefinable.
Curated for this generation of gentlemen is SEB MAN, a new 10-strong
range of haircare, styling and grooming products for men who refuse to be
put into a single category. This is a range of essentials that empower men to
express all versions of themselves, in the most hassle-free way, guaranteeing
a style that’s always versatile, always evolving.
Each product has its own personality, working together to reflect the
complexity of each man using it to perfect his own style. To prove it, just
take a look at The Multitasker – it lives up to its name; a hair, beard and body
wash that works as hard as your client does. From anti-dandruff shampoo
The Purist to long-lasting hold clay with a matte finish The Sculptor, select
your changemakers and work them together to show how your guys can
pull together a grooming regimen that’s as versatile and multi-faceted as
their lives. Packed with a natural source of power, energy and stamina – the
guarana plant – the fragrance fuses peppercorn, the freshness of bergamot
and the warmth of amber. The result is a woody and spicy fragrance that’s
masculine yet modern.
SEB MAN encourages men to not only go beyond mere stereotypes but to
also embrace this new wave of masculinity. The hassle-free products on offer
inspire men to discover who they are and who they could still become…
02 Mister Quarterly