Creative HEAD UK January 2019
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YOU’VE GOT<br />
THE LOOK<br />
HAVE A VISION YOU WANT TO SHARE? WELLA<br />
HAS THE PERFECT OPPORTUNITY – MEET THE<br />
NEW-LOOK TRENDVISION AWARD<br />
Whether you’re working at regional or international level, Wella continues to shine a spotlight<br />
on the visionary artists who are pushing the industry forward. You’ve got to be in it to win it – and<br />
there are some incredible opportunities to be grabbed. Where else can you have direct feedback<br />
and advice from some of the biggest names in the business? Wella provides every competitor<br />
with digital mentoring at every stage of the competition and face-to-face mentoring with industry<br />
icons for Regional Heat winners. From tailor-made Wella Education programmes to invitations<br />
throughout the year to Wella events – not to mention a boost to your profile with media support<br />
– becoming a TrendVision Award Finalist means so much more than simply attending the <strong>UK</strong> &<br />
Ireland Final. The experience and the connections you’ll make will help to kick your career into high<br />
gear. There’s never been a better time to throw your hat in the ring. It's as easy as one, two, three…<br />
1. CHOOSE YOUR CATEGORY<br />
NEW! COLOR ARTIST OF THE YEAR<br />
Create a beautiful colour that complements the model's haircut and individual style. Use expert<br />
technique, placement and a beautiful finish. Please do not enter hair-up or braided looks – take<br />
inspiration from TrendVision Award mentors and the worlds of hair, art and fashion.<br />
NEW! CREATIVE ARTIST OF THE YEAR<br />
Highlight your expertise, skill and flair, celebrate the beauty of your model and complement her<br />
style, as well as her hair colour. Please do not enter avant-garde looks – showcase your creative<br />
vision and take inspiration from TrendVision Award mentors and the worlds of hair, art and fashion.<br />
MALE GROOMING<br />
Create a total men’s look, exhibiting excellence in craftsmanship for cut, colour and finish,<br />
and take inspiration from current barbering trends.<br />
RUNWAY<br />
Showcase your creativity and push the boundaries with an editorial long hair or hair-up look.<br />
Showcase beautiful style and finish, with the option to add hair extensions and pieces.<br />
2. CREATE YOUR LOOK<br />
Start your TrendVision Award<br />
journey off with a bang with<br />
Wella’s Create Your Look<br />
sessions. If you’re looking for<br />
advice on photography, lighting<br />
and how to make your entry<br />
stand out from the crowd then<br />
you’re in luck. These tailored<br />
sessions are designed to equip<br />
you with everything you need<br />
for your TrendVision Award<br />
<strong>2019</strong> entry. At the end of the<br />
two-hour slot you will receive<br />
a digital photograph of your<br />
completed look, along with a<br />
digital toolbox to help you make<br />
the most of your entry. For<br />
<strong>2019</strong>, Wella has teamed up with<br />
iconic industry photographers<br />
Desmond Murray of Atherton<br />
Cox, Kai Wan of p.kai hair and<br />
Kevin Luchmun.* But that’s not<br />
all – Emma Summersby, director<br />
of Summersby Media, is also<br />
available to advise on raising<br />
your profile. For the first time,<br />
you can now use Eventbrite to<br />
book your place. Simply search<br />
for 'Wella Create Your Look'<br />
and you can book in your own<br />
time, online.
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