Fah Thai Magazine Jan-Feb 2019

OVERTURES
ARTS & CULTURAL MATTERS
By using the power of the digital
word to lift the mystery in art, an
online publication is making it more
approachable and within reach
for more people. With a dynamic
format, PLURAL contemporary art
magazine aims to provide content
on Southeast Asian art in an
understandable, fun and engaging
way that marries art history with
lifestyle elements.
Art appreciation, history, fashion,
travel and food are the muses that
fuse together for the magazine’s
founders Usha Chandradas and
Pauline Gan, who express their
passion in art and inspiration with
the belief that art can and should be
accessible, digestible and appreciated
by everyone.
Getting On with Art
With more than 40 years of
collective experience, the founders
and the team behind PLURAL bring
art perspectives to a bigger audience
and with quicker dissemination online.
Oftentimes art aficionados
talk and share information among
themselves. What makes PLURAL
stand out from other art magazines
is that, apart from being true
connoisseurs of Southeast Asian art,
their team is composed of a wide
array of people with specialised
expertise. A combination of historians,
curators, critics and many more
ensure that stories feature
interesting perspectives, with
segments divided into Opinions,
Art, Abridged, Conversations,
Lifestyle and Exhibitions. Thanks
to followers on Instagram and
Facebook, PLURAL promises active
engagement in presenting the
latest pieces on art, from a close
collaboration with many galleries
and art institutions like National
Gallery Singapore, Chan + Hori
Contemporary as well as acclaimed
art events such as Art Basel and
Frieze New York.
Good Art: One Bite Size, Fun Piece at a Time
Artsy, quirky but insightful online art magazine PLURAL origin as a student weblog set up in mid-2016, it has been
made its debut from the passion project of Usha
converted into an online magazine under publisher (Plu)ral
Chandradas and Pauline Gan. The former lawyers Art LLP with 5 different sections featuring stories crafted
turned art historians met at LASALLE College of the from art connoisseurs, critics, curators and historians. From
Arts, Singapore while pursuing their masters’ degree frank discussions on the state of regional art fairs and
in Asian art history. The two believed that art should be biennales to whimsical coverage on the best outfits spotted
appreciated and enjoyed by everyone, and an online at art events, this Singapore-based digital publication makes
magazine makes it easier to publish their art stories and art entertaining and accessible to a wider audience as well
interests to reach a wider audience. From its humble as art professionals. pluralartmag.com
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