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Eatdrink #75 January/February 2019

Local Food & Drink Magazine serving London, Stratford and Southwestern Ontario since 2007

Local Food & Drink Magazine serving London, Stratford and Southwestern Ontario since 2007

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6 | <strong>January</strong>/<strong>February</strong> <strong>2019</strong><br />

eatdrink.ca |@eatdrinkmag<br />

Publisher’s Notes<br />

Making a Magazine<br />

Serving Readers and Advertisers in Equal Measure<br />

By CHRIS McDONELL<br />

There is nothing more exciting, and<br />

terrifying, than a blank sheet of<br />

paper for a writer. Of course, for<br />

most of us today, that is a blinking<br />

cursor in a new Word document on an<br />

otherwise empty screen. Like a skier looking<br />

down on an untracked hill of powder snow,<br />

we plunge ahead anticipating an exciting<br />

run but are somewhat unsure of how we will<br />

successfully navigate our way down the page.<br />

The creative process is underway.<br />

Each issue of <strong>Eatdrink</strong> magazine begins<br />

something like this. We set forth with some<br />

definite ideas in mind, but each writer is on an<br />

independent journey with their contribution.<br />

Their individual ski runs conclude with an<br />

RTIES<br />

Reserve Now<br />

VALENTINE’S DAY!<br />

A<br />

London<br />

Landmark<br />

for<br />

24<br />

Years!<br />

emailed file to our Managing Editor Cecilia<br />

Buy, who takes a keen eye to their submission,<br />

ascertaining that they fulfilled their<br />

assignment with the grace we expect. Kym<br />

Wolfe is our diligent proofreader. Our Food<br />

Editor Bryan Lavery has a look as well, with<br />

the goal of ensuring that we are accessible but<br />

also accurate and appealing to the sophisticated<br />

diners and drinkers in our readership.<br />

While all this has been going on, our<br />

salespeople have been working on the other<br />

side of this business. While we place our<br />

editorial content as primary to maintaining<br />

our relevancy to readers, our advertisers are<br />

the lifeblood of the operation. Without them,<br />

we can’t afford to publish our efforts.<br />

NEW<br />

WINTER<br />

MENU<br />

Tradition<br />

&<br />

Passion<br />

117 King Street<br />

across from Budweiser Gardens<br />

519-434-2272 (CASA)<br />

www.lacasaristorante.com<br />

“Enjoy consistently<br />

outstanding Italian and<br />

International cuisine<br />

in a warm and inviting<br />

atmosphere.”<br />

Join us for Londonlicious Jan 11–Feb 2<br />

Extensive<br />

Scotch Bar<br />

Open Mon–Sat<br />

Lunch & Dinner<br />

FLIGHTS & BITES<br />

HALF PRICE Sharing Plates & Oysters<br />

Tuesday–Friday from 3:30–5:30pm<br />

SUNDAY INDUSTRY NIGHTS<br />

20% OFF!<br />

Join us for Londonlicious! Jan 11–Feb 3<br />

TUES–SAT Lunch & Dinner 11:30am to Close<br />

SUNDAY Brunch 11am & Dinner<br />

449 Wharncliffe Road South<br />

519.914.2699

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