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Right product,<br />
right price,<br />
right market<br />
Building brand awareness in domestic<br />
and foreign markets, Biyo Tekstil aims<br />
to change the perception of Turkish<br />
product in the world market with its<br />
high quality products.<br />
Biyo Tekstil, which has been in the textile<br />
sector for almost 30 years, produces women’s<br />
underwear with its Miss Brave brand, and<br />
produces children’s underwear with its Bio<br />
<strong>Kid</strong>s brand. Biyo Tekstil will add Toybox brand<br />
for child underwear products as of 20<strong>19</strong>.<br />
Biyo Tekstil will exhibit these products with<br />
dazzling packaging design in CBME Turkey<br />
20<strong>19</strong> and will meet consumers at the fair. The<br />
company also plans to attend Linexpo.<br />
Making a great success of business in the<br />
domestic market, Biyo Tekstil has also<br />
exporting efforts. Manufacturing 2 million<br />
products per month, the company now<br />
shows itself in the Greek market . Biyo Tekstil<br />
Company Owner İbrahim Kara said that they<br />
export to the Arab countries, Russia and the<br />
surrounding countries and the Balkans. The<br />
brand, which uses children’s fabrics, rubber,<br />
accessories, makes products that will appeal<br />
to every country.<br />
“Turkish quality standard is a must”<br />
Declaring that the textile sector in Turkey<br />
must have a better place and it must have<br />
a good quality standard, Kara said, “The<br />
companies in the domestic market must not<br />
stop competing with. We have to change<br />
the perception we offer to the foreign<br />
market by producing quality products.” Kara<br />
recommends firms in the sector to make<br />
products that are focused on quality rather<br />
than price.<br />
Ocak 20<strong>19</strong><br />
31
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