Gie or floor lair A beautifully designed rug is only half the story … We’re passionate about rugs, not content to follow trends, we help shape them. We use our experience to blend materials and design in a way that delivers exciting and inspiring rugs. Founded in 1984, Flair Rugs is the number one selling rugs company, supplying major retailers in the UK and across the world. We did an interview with Sinead Donohoe, Flair Rugs, Head of Marketing, during the world’s biggest flooring exhibition, Domotex Hannover, Germany. Firstly, could you give us some information about yourself and Flair Rugs? At Flair we are passionate about rugs, not content to follow trends, we help shape them. From cutting edge contemporary rugs to more traditional designs and in many textures, colours and qualities, we use our experience to blend materials and design in a way that delivers exciting and inspiring rugs. As a family run business since the very beginning, our dedicated team pride themselves on providing a service second to none and constantly strive to deliver the values the business was founded on over 30 years ago. Is there any carpet manufacturer in England? We don’t manufacture in England ourselves. Our products are made in Belgium, Turkey, China and India. We import them, we hold them in England. And we distribute them to shops around England and in various Export markets. What is relations of English people with carpet? In England, it was actually a bit more common to have full carpet, wall to wall. Now increasingly people have wooden floor, concrete flooring all of these things are emerging as new trends in the interiors industry. We are seeing particularly increases in a large of sizes rugs which shows to us the people are wanting a carpeted feel in the room without wall-to-wall carpet they want to see modern, esthetic, beautiful floor board beautiful slate floor with it makes something fabulous on top. So walls are not necessarily as popular as on the continent, it is becoming much more popular in England this time goes on. Also in England it’s quite common people to put a rug on the top of the wall-to-wall carpet. Particularly in colder areas. Some of our designs are created in our head office, in England. Some we are working with are designers in our factory. Some are making collaboration so for example our Inspired by the V&A range. We work with huge museum of design we work with archivist, librarians of things of museum. We select patterns with them and we work with them to produce the rug. We take piece of textiles, material, we take design and making the rug. In terms of inspiration we look everywhere and around shows like Domotex, we also look at graphics that we see on wallpapers, curtain fabrics and table cloths anything we see can be part of inspiration products. What about your exports? Obviously Europe is key because they are closest neighbors regardless of Brexit. We still feel very connected to Europe. We do a lot in around Europe. We want to expand export area, we are already very beginning in the UK. We would probably aim to become stronger in the export market we existing currently before we tackle America. What about Domotex Hannover 2019? Europe represents a fantastic opportunity for us and Domotex is a key platform. Our ranges have been developed with UK homes in mind, but the continued globalisation of trends means there is a good degree of relevance to make many of our styles just as perfect for homes in the Benelux, Germany, France and further afield. The strength of British design in rugs such as Splinter and Blossom helps to differentiate and strengthen our brand’s appeal yet further and we look forward to beginning relationships across the region. We present a new look for the brand at Domotex, with a clean and contemporary feel for the stand that provides the perfect visual backdrop for extraordinary rug designs. Main things we wanted to say we will definitely continue coming to Domotex. We meet new people to contact with. We are happy to show some our new products and get everybody’s opinion. 74 DECOR • March - April 2019
Nem Alma ve Kurutmada Çözüm Ortağınız... İkitelli Organize Sanayi Bölgesi MUTSAN Mutfakçılar Sanayi Sitesi M Blok No : 40 Başakşehir / İSTANBUL www.akscooling.com info@akscooling.com
Change language