Business Action | June / July 2019

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June / July 2019 issue of the independent North Devon-based business magazine covering news about business and enterprise in Barnstaple, Bideford, Braunton, Chulmleigh, Combe Martin, Holsworthy, Ilfracombe, Lynmouth, Lynton, South Molton, Torrington, Woolacombe and more.

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DIGITAL AGENCY’S

ACHIEVEMENTS

A digital agency established

in a one-bedroom flat in Exeter

recently celebrated its fifth year

in business and the acquisition

of its 300th client.

MiHi Digital, started

by director Mark Worden

in 2013 and now based in

Broadwoodwidger, supports

businesses throughout Devon

and Cornwall in strengthening

their online presence through

web design, social media,

search engine optimisation and

strategic consultancy.

In the past twelve months,

the business has broken its own

records by winning a total of

69 new clients, launching 39

web sites, and achieving growth

of more than 30% for a fifth

consecutive year.

Mihi has achieved significant

growth across all of

its core service areas, with

social media management

and training both growing by

more than 400% in revenue

compared with the previous

year. There was also strong

growth in search engine optimisation,

PPC management

and web site design, which

continues to be the agency’s

leading service.

Mark, who previously

worked at a law firm, attributes

part of this year’s expansion to

even more recommendations

from existing clients.

“We are delighted to have

had yet another busy and

successful year at MiHi, seeing

results which have surpassed

all of our expectations,” says

Mark. “We’ve launched a large

number of new web sites and

gained a lot of work through

word of mouth and personal

recommendations, passed on

by our happy clients.”

Now in its sixth year, Mihi

continues to build its reputation,

especially in the wedding

and tourism industries, as well

as developing a niche within

film and television production.

It also supports the Devon

business community by sponsoring

the Glamping Business

and Alternative Accommodation

of the Year category in the

Devon Tourism Awards.

“The glamping category is

one that’s close to our hearts

at MiHi,” adds Mark. “We’ve

worked with more than 100

hospitality businesses in

recent years, many of whom

have gone on to win national

acclaim, so we’re looking

forward to handing over the

awards to those that really are

at the top of their game.”

■■Details 01566 232323 or

mihidigital.co.uk

DIGITAL

Intelligence in Business

A review of purchases made

by businesses represented

at Applegate’s ‘Intelligence

in Business’ event identified

combined potential cost savings

of £35,000.

As a technology business,

Applegate offers a free,

cloud-based eProcurement

tool for buyers to help them

find what they need. It is

also working, in partnership

with the Institute of Data

Science and Artificial Intelligence

at the University of

Exeter, to develop machine

learning systems – continually

enhancing that tool – with the

mission of saving businesses

time, money and hassle in the

purchasing process.

Intelligence in Business

explored what organisations

are doing to develop the digital

landscape across Devon, the

ways in which businesses can

recruit for the long term, the

role of AI for business, and

how procurement can often

mean sourcing smarter.

In line with the ethos

of saving businesses time,

hassle and money, Applegate

reviewed a number

of purchases by attendees,

placing requests on its system

to identify potential cost

savings, which identified the

£35,000 of cost savings.

“All organisations are

looking to achieve savings

across their business,” said

Stephen Roberts, chief executive

of North Devon Hospice.

“As a local charity, we have

to ensure that every penny

counts and can be used to

support our care for patients.

Through Applegate you are

able to achieve efficiencies

both in terms of time and

costs across all aspects of your

procurement activities.”

In addition to keynote

presentations spanning intelligence

in apprenticeships,

digital, Artificial Intelligence

and procurement from Jack

Richards (Applegate), Paula

Byers (DigitalND) and Stuart

Brocklehurst (Applegate), the

event concluded with a Question

and Answer session.

The event at the Queen

Anne’s Café in Barnstaple,

was attended by organisations

including North Devon

Hospice, TDK-Lambda, Beran

Instruments and Children’s

Hospice South West.

Stuart Brocklehurst,

chief executive at Applegate,

commented: “We are very

pleased to have saved money

for every organisation who

raised a request for quotation.

This event has proved highly

successful for us in spreading

the message of the importance

of sourcing smartly and we

hope that attendees found the

afternoon useful.”

■■Details 0345 600 7177 or

applegate.co.uk

Celebrating five years in business working with 300

clients: Mark Worden, director of Mihi Digital

@businessactionm | June / July 2019 | business action 15

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