Creative HEAD Ireland July/August 2019
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summer<br />
At SitStil in Dublin, salon owner<br />
Mark Doherty believes that<br />
the key to beautiful summer<br />
blondes is simplicity. “I keep my<br />
technique simple for all colour. At<br />
the moment I have ‘The B formula’<br />
– balayage, babylites and backcomb.<br />
These three techniques are key to any<br />
seamless modern colour result that we want to achieve.”<br />
And it’s important not to forget the possibilities opened up by<br />
the use of toners. “Every blonde client gets a toner to suit their<br />
particular needs. In some cases the customer would not know<br />
what a toner entails, so we discuss if the client is going for a<br />
beachy blonde look or a clean, icy finish.”<br />
Blonde transformations can be notoriously difficult to create<br />
and maintain, so ensure that you fully communicate with<br />
your client about what to expect at every step of the way.<br />
“Blonde clients want to be listened to,” says Cathy Bishop,<br />
senior stylist at Gillian Edgeworth Hair Studio in Dublin.<br />
“Unfortunately, social media showcases blonde images<br />
that are just not achievable for every client. It is our<br />
job, as trained professionals, to guide the client<br />
through their individual blonde journey from the insalon<br />
experience to their aftercare.”<br />
With lighter hair, clients can embrace the trend<br />
for unicorn hair at festivals and summer parties with<br />
ease, safe in the knowledge that their colour can<br />
go back to normal for the working week. “Although<br />
the trend for the past few years has been balayage<br />
due to the longevity of the colour, we are seeing<br />
more all-over blonde tints being done in conjunction<br />
with all the pastel and silver hair colours that are big<br />
trend at the moment,” says Cathy. John Harvey at<br />
Peter Mark agrees: “We are really seeing our clients<br />
embracing a playfulness in their tonal choices.<br />
Previously pinks and coral shades were popular<br />
among Gen Z, but thanks to sophisticated pastel<br />
tones, high-fashion yet low-commitment and playful<br />
colouring are being embraced by an array of clients<br />
who are looking to have some fun.”<br />
Plus, with recent advances in technology, lightened<br />
hair doesn’t have to mean weak, frazzled hair any<br />
more. “The ‘plex’ innovation was a game-changer for<br />
clients, colourists and salons in general, the likes of<br />
which we have never seen before,” says Mark Doherty.<br />
“It allowed us as hairdressers to achieve results which<br />
kept the integrity of the hair and added shine. Plus,<br />
JOICO’s Blonde Life and Defy Damage ranges are helping<br />
clients understand the importance of homecare and, as<br />
a result, greater sales for stylists.”<br />
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