IBS Viewbook 2019

INITIATE
INNOVATE
inspire
Prof. Bharathi S Gopal
Case Study Expert for Training Faculty
School of Law, School of Education, Institute
of Management at Christ University, National
Institute of Fashion Technology. BMSCE,
Krupanidhi Institute of Management, St.
Joseph’s College, Acharya Bangalore
Business School, Dayanand Sagar University,
Amity Global Business School, SJB College
of Management Studies, Shridevi Institute of
Engineering and Technology
Piruby
Piruby is an educational start-up that offers
a learning app. Prof. Bharathi designed and
executed a teaser campaign during which
content in the form of 600 videos of 5
minute interviews with principals of schools,
teachers, parents, students at various levels
in academic learning were used by the
company across various social media circles
to increase its website hits and thus increase
pre-launch awareness.
Dr. Harish R
Dr. Harish has been associated for 20
years with a management consulting
firm belonging to the Tata Group. He
has worked on about 120 consulting
assignments in diverse industries and client
contexts. The assignments carried out
include market research, techno-economic
feasibility studies, detailed project
reports, social cost-benefit analysis, asset
revaluations, and sick unit rehabilitation
studies. The client list comprises most of
the major business houses in India, several
state & central government organizations,
multilateral funding agencies, and
corporate clients from abroad. He has
conducted EDPs and MDPs on topics
related to Marketing Research and Brand
Management.
Tycoonz, ABB, Buehler
Corporate training sessions on Basics of
Marketing using the Case Study method as an
approach to diagnosing problems at work
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