Waikato Business News July/August 2019
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
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12 WAIKATO BUSINESS NEWS <strong>July</strong>/<strong>August</strong> <strong>2019</strong><br />
EU free trade talks close<br />
in on tougher issues<br />
By RICHARD WALKER<br />
A New Zealand free trade agreement with<br />
the European Union by the end of the year<br />
looks unlikely as the EU grapples with<br />
Brexit and other issues.<br />
With the fifth round of<br />
talks just concluded<br />
in Brussels, senior<br />
MFAT official Michelle Slade<br />
told a room of <strong>Waikato</strong> exporters<br />
that the tougher issues are<br />
starting to come to the fore.<br />
That is set to include the<br />
thorny issue of geographical<br />
indications, though the Treaty<br />
of Waitangi exception to safeguard<br />
the interests of Māori -<br />
often dealt with towards the end<br />
of other negotiations - has been<br />
agreed up front.<br />
Along with Brexit, the EU<br />
has been preoccupied with<br />
finishing a deal with the Mercatur<br />
group of Argentina, Brazil,<br />
Uruguay and Paraguay, as<br />
well as going into a change of<br />
administration, Slade said at the<br />
event organised in <strong>July</strong> by the<br />
<strong>Waikato</strong> branch of ExportNZ.<br />
That means concluding<br />
an agreement this year as<br />
originally planned is looking<br />
increasingly unlikely.<br />
Slade described the EU as<br />
the “big missing link” in New<br />
Zealand’s FTA framework, and<br />
the numbers suggest the potential<br />
benefits are large.<br />
The EU is New Zealand’s<br />
third largest trading partner<br />
after China and Australia, with<br />
$23 billion in two way trade in<br />
2018. Minus the UK, two-way<br />
trade with continental EU will<br />
still be $15 billion a year.<br />
When it comes to services<br />
trade, the EU is second largest<br />
for New Zealand, and in 2018<br />
the EU accounted for more than<br />
14 percent of New Zealand's<br />
total trade.<br />
The EU agreement, once<br />
concluded, will mean around<br />
65 percent of New Zealand’s<br />
trade would be covered by preferential<br />
and improved free trade<br />
agreements, Slade said.<br />
She said agricultural market<br />
access was an important objective<br />
for New Zealand, with a lot<br />
of trade currently under quite<br />
restricted quota conditions.<br />
“That is something we are<br />
seeking to address in the negotiations.<br />
It is a very sensitive<br />
area with the EU; they have<br />
long resisted those kinds of<br />
more open provisions.<br />
“So we're not under any illusions<br />
that that area is going to<br />
be an easy one, but New Zealand's<br />
objective remains seeking<br />
comprehensive tariff elimination<br />
for goods and seeking<br />
ways in which we can address<br />
the sensitivities.”<br />
One of the trickier areas is<br />
set to be around geographical<br />
indications, most commonly<br />
used for European wines and<br />
spirits.<br />
“Champagne is a very classic<br />
example, where the geographical<br />
indication, the quality<br />
and reputation of that particular<br />
product, is anchored in where<br />
the goods come from, and is<br />
able to be established as such.<br />
“The EU has a very active<br />
policy on pursuing protections<br />
for its geographical indications.”<br />
The system is elaborate<br />
and not black and white even<br />
for countries within the union.<br />
Slade gave feta as an example,<br />
with debates about whether<br />
Denmark can produce a product<br />
called feta or only Greece<br />
can.<br />
The EU is seeking protection<br />
for around 2100 names in<br />
its negotiations with New Zealand,<br />
most of them for wines.<br />
“We already have legislative<br />
protection for wine and<br />
spirit geographical indications,<br />
but in New Zealand we don't<br />
extend that GI protection at the<br />
moment to food products, and<br />
so this is likely to be a very central<br />
and challenging part of the<br />
negotiations.”<br />
Meanwhile, Slade said both<br />
the UK and New Zealand had<br />
been clear since the Brexit<br />
referendum that they would<br />
look to negotiate an early and<br />
high-quality free trade agreement<br />
once Britain is in a position<br />
to do so.<br />
She said New Zealand had<br />
been quick to establish trade<br />
policy dialogue with the UK, as<br />
one of three priority free trade<br />
agreement partners along with<br />
Australia and the US.<br />
Significant progress has<br />
been made on regulatory continuity<br />
with similar agreements<br />
negotiated to those with the<br />
EU, ready to kick in once Britain<br />
leaves.<br />
There has also been discussion<br />
around market access<br />
arrangements. Slade described<br />
that as a complex area, with<br />
New Zealand’s access into<br />
Britain governed for the past<br />
quarter century by WTO commitments<br />
made by the UK as<br />
part of the EU. “You may have<br />
seen some references in the<br />
media to the way that the UK<br />
would like to propose to deal<br />
Michelle Slade said the EU was the “missing link”<br />
in New Zealand’s free trade agreements.<br />
with those, post-Brexit, that<br />
give rise to very real concerns<br />
for our exporters as to diminished<br />
quality and quantity of<br />
the access.”<br />
MFAT has also been seeking<br />
to raise awareness of potential<br />
practical issues of trade disruption,<br />
including issues like large<br />
queues at customs checkpoints.<br />
“The bulk of these practical<br />
issues won't be New Zealand-specific,<br />
they will be much<br />
more to do with the requirement<br />
in a no-deal Brexit situation for<br />
each side of the Channel to be<br />
doing customs inspections and<br />
things that they haven't been<br />
doing for 40 years. There's a<br />
lot of potential for third parties<br />
like New Zealand traders to be<br />
caught up in that.”<br />
Getting the most from<br />
free trade agreements<br />
Slade urged exporters in her<br />
audience to access the ministry’s<br />
tariff finder (https://www.<br />
tariff-finder.govt.nz/) in order<br />
to maximise benefits from free<br />
trade agreements. It gives comparative<br />
benefits under different<br />
schemes and Slade said it<br />
was worth keeping a watch on<br />
because in some agreements<br />
tariffs are phased over time.<br />
She also said to let the ministry<br />
know if there were concerns<br />
over non-tariff measures.<br />
“As tariffs at border<br />
have come down, regulatory<br />
requirements have become<br />
more significant, and we have<br />
seen in some instances non-tariff<br />
measures have sprung up.<br />
“In some cases, particularly<br />
onerous labelling requirements<br />
or particularly complicated<br />
standards or the way they are<br />
enforced can be more than you<br />
would expect in that circumstance<br />
and therefore something<br />
we can take up. Let us know.”<br />
Complementary is key: local companies partner<br />
for beverage showcase<br />
After a long and stressful<br />
day at work, some may<br />
come home and put<br />
the jug on, while others might<br />
choose to pour themselves a<br />
dram and unwind.<br />
Whether you find yourself<br />
in camp tea or on team whisky,<br />
two <strong>Waikato</strong> businesses have<br />
teamed up to demonstrate how<br />
the two beverages are more<br />
alike than you might think.<br />
Zealong Tea Estate’s blend<br />
master Amy Reason, together<br />
with Ash Parmar from Eight<br />
PM, have pooled their expertise<br />
and created a one-off tasting<br />
menu which pairs select Zealong<br />
teas with rare whiskies.<br />
While each pairing will be<br />
accompanied by a bite-sized<br />
“flavour cue”, the menu is<br />
unique in that the focus is on<br />
two beverages, rather than pairing<br />
one beverage with food.<br />
Amy explains that pairing<br />
the whiskies with the teas is all<br />
about identifying the flavour<br />
notes in both that will work in<br />
harmony with each other.<br />
“You don’t want to just<br />
match up the same flavours,<br />
rather identify flavour notes<br />
that complement each other<br />
and highlight the different complexities<br />
of each.”<br />
And with both kinds of beverage<br />
boasting aroma and tasting<br />
notes spanning from smoky<br />
to floral and everything in<br />
between, it is not a simple task.<br />
Luckily, Amy has 15 years of<br />
tea industry experience behind<br />
her, and Ash has been in the<br />
whisky business for 14 years.<br />
The two will share their<br />
knowledge during an event for<br />
Father’s Day, demonstrating<br />
how to taste, smell, and appreciate<br />
whisky and tea like a connoisseur,<br />
and highlighting the<br />
reasons they have chosen each<br />
pairing.<br />
They will also give insight<br />
into how provenance and production<br />
methods can allow<br />
these different flavours to<br />
develop.<br />
The featured whiskies are<br />
from The Single Cask, an<br />
award-winning label which<br />
Eight PM is importing into<br />
New Zealand for the first time.<br />
“This whisky company has<br />
an interesting concept — they<br />
select just one cask at a time<br />
from an independent Scotch<br />
distillery and allow it to age<br />
before releasing it at cask<br />
strength with no additives, so<br />
it’s whisky presented to you at<br />
its purest form,” Ash says.<br />
This results in rare whisky<br />
expressions, a perfect match for<br />
pure New Zealand-grown tea,<br />
which is itself a prize-winning<br />
rarity in the tea world.<br />
For whisky-lovers or<br />
tea-lovers, those who enjoy<br />
both or those who are new to<br />
either, this upcoming event is<br />
the perfect introduction to how<br />
the worlds of premium tea and<br />
fine whisky intertwine.<br />
Father’s Day Whisky & Tea<br />
Pairing will be held at Zealong<br />
Tea Estate on <strong>August</strong> 31,<br />
6pm-9pm. Tickets include:<br />
• Tasting menu of five Zealong<br />
teas and five The Single Cask<br />
whiskies, each accompanied<br />
by a petite flavour cue<br />
• Tea and whisky expertise<br />
from the menu designers,<br />
guiding you through<br />
each pairing<br />
• A selection of canapés<br />
inspired by the tasting menu<br />
A cash bar will be available<br />
following the tasting, for those<br />
who wish to further indulge in<br />
their favourite whisky or tea.<br />
Tickets are limited and<br />
available now from www.zealong.com/shop<br />
(under Vouchers).<br />
- Supplied copy<br />
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