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48 STYLE | fashion<br />
Coco Gown<br />
ANNA-LISE SHARMA<br />
RUBY HEAD OF MARKETING &<br />
BUSINESS DEVELOPMENT<br />
Do you all work from the same office?<br />
We sure do – we work from our head<br />
office in Grey Lynn, Auckland, and all live<br />
very close by, which makes our morning<br />
commute dreamy!<br />
How would you describe working so<br />
closely with family?<br />
Equal parts amazing mixed with interesting!<br />
Did you all fall into your individual roles<br />
naturally?<br />
It has been a natural evolution into our<br />
current roles. Emily has always had a passion<br />
for making clothes whilst I’ve always had<br />
more of a love for the forward-facing side<br />
of the fashion industry.<br />
What challenges have you faced in New<br />
Zealand fashion retail?<br />
The fashion industry is ever evolving so<br />
every day we are adapting as a business,<br />
which makes it an incredibly exciting<br />
industry to be a part of.<br />
We bought Ruby 11 years ago, at a time<br />
where online retail was in its infancy and<br />
conversations about sustainability were not<br />
being had – the industry that we know and<br />
love is one of the world’s most polluting<br />
industries so as a fashion business we are<br />
on a journey to understand the social and<br />
environmental impacts of our business<br />
practices and products. This is something<br />
we are passionate about – there is no<br />
overnight fix, however, we are committed<br />
to transitioning to a more sustainable reality.<br />
What brand would you most like to<br />
collaborate with?<br />
There are so many beauty brands doing<br />
amazing things, such as Drunk Elephant,<br />
Summer Fridays and Glossier, who we<br />
always have our eyes on.<br />
Where has been your favourite family<br />
holiday destination?<br />
As well as the family beach house in<br />
Whiritoa, we have had a few special trips to<br />
India as a family that I will cherish forever!<br />
What is your favourite meal to cook<br />
together?<br />
Our father was born and raised in New<br />
Delhi, India, with British/Indian parents, so<br />
we are definitely known for Sharma curry<br />
nights in our house!<br />
Where would you all choose to dine out?<br />
Why?<br />
Prego in Auckland’s Ponsonby is a firm<br />
favourite – they always get it so right.
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