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70 STYLE | promotion<br />
REINVENTING THE HEEL<br />
The cyclical world of fashion loves to revisit old favourites. Such is the<br />
case with the New Beginnings range from ECCO Shoes, which reinvents<br />
iconic sneakers from the past for spring/summer 19.<br />
Sneak a spring in your step<br />
Spring is a season of new beginnings for nature and a time<br />
when we look afresh at the world around us. Nature, and<br />
its many colours, tones, shapes and textures, has always<br />
been a driving force at ECCO. But the inspiration is not<br />
just superficial. Late founder Karl Toosbuy knew the foot<br />
should always come first, so he created anatomical lasts that<br />
follow its natural curves, and offer the best possible wearing<br />
experience. Spare a glance at your feet as your step into<br />
the new season and ask yourself ‘could they be happier’? If<br />
the answer is ‘yes’, it‘s time to refresh and renew your shoe<br />
wardrobe.<br />
How do you improve on best-selling sneakers?<br />
Essentially, ECCO’s designers have come up with fresh takes<br />
on classic silhouettes in its New Beginnings range, introducing<br />
new styles and colourways to have both men and women<br />
walking into spring in style.<br />
Men can look forward to an upgrade of one of ECCO’s<br />
most beloved sneakers. The new Collin 2.0 model is slimmer<br />
than the original, with a more relaxed and modern last shape.<br />
The heel height has been raised 3mm to eliminate any feeling<br />
of ‘sinking’ back into the shoe. Contemporary handcrafted<br />
details and new, rich premium leather with suede and nubuck<br />
panels complete the makeover of Collin into the perfect<br />
relaxed, yet refined shoe choice. For a more formal style, opt<br />
for the version decorated with perforations in the style of a<br />
classic brogue.<br />
What colours are in for the new season?<br />
Collin 2.0 for men features a fresh, yet timeless colour palate<br />
of black and coffee, navy and marine, warm grey and cognac<br />
or classic white.<br />
While for women, the greys of winter are emphatically<br />
shaken off in the bright new colour palette of the sporty<br />
ECCO Vibration 1.0 range. Transform your mood and your<br />
look, striding out in the soft red of the Petal lace-up sneaker<br />
or zingy Retro Blue ballet flat. For those not so bold, yet still<br />
after a youthful look go Concrete or Shadow White. Good<br />
vibrations are promised across the range thanks to the ultramodern<br />
and astoundingly light, shock absorbent and flexible<br />
sole. Combined with quality leather and suede construction<br />
that’s naturally soft, light and breathable you’re looking at allday<br />
comfort in an energetic style that’s right on trend.<br />
STORE LOCATIONS:<br />
Auckland, Wellington and<br />
Christchurch – 195 Papanui Road, Merivale<br />
eccoshoes.co.nz
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